2020 Audience Insights for B2B Marketing in the Year of Disruption
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2020 Audience Insights for B2B Marketing in the Year of Disruption

Media consumption trends from a study of 11 million decision makers across 20 industries

Strange times call for fresh insights. 

In our inaugural Audience Insights Report, we look at the topics, trends and headlines that resonated with B2B professionals in 2020: the year of disruption.

This in-depth free report features never-published-before audience data from our newsroom and readership of 11+ million decision makers, across 22 publications and 20 industries.

Purposely built for marketers, our exclusive insights can help inform marketing strategies and guide content investments.


  • Find out what industry leaders are prioritizing and how they are responding to the challenges of 2020
  • Gain a holistic POV with analysis of the common trends across industries
  • Get new ideas for your niche with industry breakdowns of content formats, keywords, and messaging approaches that work—and best in class examples 


robin-lieu-02.png                      robin-lieu-01.png
           Robin Re                                     Lieu Pham

       VP Marketing                                VP Strategy

                                                       & Creative Services 

About StudioID

studioID is Industry Dive’s global content studio recognized for creating award-winning content marketing for brands. Our mission is to help brands deliver value through content, powering insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.

We achieve this through our ROI rich tool kit: Deep industry expertise, first-party audience insights, an editorial approach to branded storytelling, and targeted distribution capabilities. Our holistic approach and expertise in content marketing strategy, content development, amplification and measurement make us a valuable partner to brands looking to make an impact. 


Download the Report