2025 B2B Demand Gen Predictions

How are other B2B demand-generation marketers approaching 2025? We asked. Hundreds of industry experts answered.  

Explore the results of our 2025 B2B Demand Gen Predictions survey to uncover the top trends, challenges, and shifts experts forecasted for this year. 

In this infographic, you’ll get expert forecasts on:

• AI: Explore the most successful & least successful use cases 
• Budgets: See where demand-gen marketers are upping or cutting spend 
• Priorities & roadblocks: Tap into top goals and reveal the challenges standing in the way