2026 B2B Demand Generation Predictions

Explore the high-level trends and takeaways from our survey of 500+ GTM professionals to learn what demand gen professionals are prioritizing in 2026, what challenges they’re facing, and more. 

In this infographic, you’ll get demand gen professionals’ input on

• Key areas of focus for the year, including top priorities and goals
• What strategies and tactics they’re investing in
• Where they’re investing and implementing AI