Audience snapshots 2022

Across nearly every industry, the events of the last few years have pushed digital transformation into overdrive.

• In fact, a PwC survey reveals 60% of executives say digital transformation is their most critical growth driver in 2022.
• However, according to ITPro, a third of those tasked with making and implementing critical digital transformation decisions are suffering from unsustainable stress, and an additional 21% have experienced burnout.

From better tools for analyzing data to optimized customer experiences, executives everywhere are recognizing that the right technology has the power to reshape industries. But digital transformation has become such a buzzword that many businesses are moving at breakneck speed in the name of keeping pace — and it’s taking a toll on their (and their team’s) wellbeing.

Help lessen the transformation fatigue by encouraging your audience to prioritize intentionality over speed. Consider tailored solution breakdowns, pros and cons, and success + cautionary stories that will allow them to take the right route to transformation for their particular business and its future.

As more aspects of our daily realities are lived out online following the impacts of the pandemic, the digital realm has become even more far-reaching.

• With 52% of executives reporting higher productivity during the prolonged work-from-home period, companies have struck a balance between in-person requirements and allowing staff to work from anywhere.
• This virtualization of the office has become a catalyst for other remote experiences, including tech-enabled convenience, like curbside pickup and delivery, telehealth, and online learning.

For businesses, these new frontiers represent uncharted territory, which can be both thrilling and anxiety-provoking. As decision makers venture into the unknown to build these environments out for themselves, they’re encountering a slew of new risks and challenges.

Help business leaders navigate the growing pains of adjusting to the way we work and live digitally today. Provide them with information that will allow them to find their footing in up-and-coming spaces like the creator economy, the metaverse, and web 3.0. And as you do, be sure to place emphasis on risk mitigation and ways to overcome the hurdles in service continuity, engagement, data protection, and infrastructure they’ll face along the way.