There’s no way around it. Between the overarching cultural forces at play and society’s constant desire for timely information, we’ve entered into an era that demands agility. Brands must be able to keep pace by offering insight on the issues its audience cares about as they unfold, or risk inaction. It’s up to content marketers to respond by evolving a sector of their operations into a rapid-response newsroom. Pulling off reactive, newsroom-style content may seem daunting, but as a brand with 22 publications under our umbrella, we’ve developed a strategy for success.
