Healthcare Dive | Audience Snapshot 2022

Targeting healthcare leaders? Make your rounds with this audience by reflecting the content preferences of over 50,000 Healthcare Dive subscribers in your strategy. 

Healthcare Dive is one of our parent company’s many industry-focused news publications, and it’s specifically designed for healthcare leaders overseeing the operations of health systems/hospitals or leading in the insurance/payer space. We’ve collected the latest readership data and turned it into insights to help marketers better reach this niche. 

Marketers to healthcare leaders can expect to refine their content strategy with: 

• analysis of top-performing content (characteristics, formats, and approach recommendations)
• top industry issues and prevailing themes 
• top 10 best-performing articles
• top 5 most popular topics
• keywords that resonate

Targeting other industries? Explore all 22 of our audience snapshots.