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Healthcare/Pharma
TikTok tutorial: How pharma can embrace the video platform’s educational potential
Once considered a Gen Z-dominated social media platform, TikTok is taking off with other age groups now, broadening the opportunity for brands to engage with its users.Last year, the short-form social video app garnered over 1 billion monthly viewers, 36% of whom were between the ages of 35 and 54. ...
Healthcare News & Trends
Four in ten nursing homes have a COVID outbreak and the death rate is high. What’s going wrong?
About 3% (6,100) of the 200,000 residents in Australia's aged care facilities had COVID, as of July 22, in addition to 3,400 staff.About 1,000 facilities—nearly 40% of the total—had an outbreak.Aged care residents are also disproportionately dying of COVID. Those in nursing homes account for nearly 30% of the 11,000 ...
Healthcare News & Trends
Food and drinks are getting sweeter. Even if it’s not all sugar, it’s bad for our health
Humans have an evolutionary preference for sweetness. Sweet foods, like fruit and honey, were an important energy source for our ancestors.However, in the modern world, sweetened foods are readily available, very cheap and advertised extensively. Now, we are consuming too much sugar in foods and drinks—the kind that is added ...
Healthcare/Pharma
9 common questions about genetic testing for cancer
Your genes play a role in nearly all areas of your health. A gene is like an instruction manual for your body that tells your body how to function, develop and stay healthy. People have about 20,000 genes in their bodies.Many health conditions have a genetic link. Genetic testing can ...
Patient Experience
The importance of patient centricity in healthcare
To meet the needs of patients as compassionately as possible, with the goal of generating better clinical outcomes, studies have found that patients today are seeking easily understandable information related to their health, clearly defined treatment options, and user-friendly technologies that provide convenient access to personal health data. According to ...
Chronic Conditions
Common viruses may be triggering the onset of Alzheimer’s disease
Varicella zoster virus (VZV), which commonly causes chickenpox and shingles, activates herpes simplex virus (HSV) from dormancy in neural tissue grown in vitro, which then leads to an increase in plaque deposits and decrease in neural signaling - hallmarks of Alzheimer's disease. Credit: Tufts UniversityAlzheimer's disease can begin almost imperceptibly, ...
Staffing
Report: Gen Z nurses are entering the workforce plagued by staffing shortage anxiety
The staffing crisis among U.S. healthcare workers continues to make headlines, with senior care and nursing suffering the worst employee deficits. More than 100,00 registered nurses left the workforce in 2021, the worst exodus the career had seen in more than four decades.The workplace climate of excessive burnout and rapid ...
Healthcare Tech
The wearable technology boom: How the latest innovations are boosting the healthcare industry
From fitness tracking apps and smartwatches to implantables and smart clothing, the wearable technology market is as vast as our imagination. More and more wearables are being invented, and we're not even familiar with them all yet.While some of them are used in special industries and are a bit more ...
Healthcare News & Trends
Health data breaches slowing from 2021’s record high, report suggests
Dive Brief:Some 337 breaches impacting 500 or more records have been reported to the HHS Office of Civil Rights so far this year, suggesting a slowdown from last year’s record health data breaches, according to a new report from cybersecurity firm Fortified Health Security.Healthcare providers saw the largest share of breaches ...
