Strategy
Where would companies be without their marketing machines? The right marketing strategy can allow you to reach your revenue goals, build consumer confidence, and keep customers engaged. However, it can be tough to figure out how to move the lever on your marketing if it seems to be stuck in ...
Marketing Tech
Bye-bye cookies, hello customer-centricity... This is the year it all happens, writes Treasure Data’s Kazuki Ohta.The ad business is approaching a transformative moment. New privacy rules enacted by both state governments and tech giants have made digital advertising more expensive yet less effective. Innovative strategies designed by marketers to overcome these ...
Marketing Tech
While the use of personal data must be consistent with laws, privacy protection also is essential to a brand and its products’ reputation for trust.More personal data are being collected now than ever before and this increases every year. Not only are more data being collected, but more kinds of ...
Strategy
Understand your audience and target more effectively.Even if you're not saying the "R word" yet, chances are your business is responding to today's economic uncertainty by trimming its sails. Marketers, especially, are often asked to do more with less. Fortunately, data is a powerful tool for optimizing your marketing strategy ...
Marketing
When you're looking to increase your company's sales, it's important to have a lead generation strategy in place. There are many different ways to generate leads, and it all depends on what works best for your business. In this article, we'll take a look at five different lead generation strategies, ...
Marketing
The field of marketing is constantly changing and updating, so it’s not easy to keep up with the latest trends and come up with original ways to promote brands, products, and services. SEO, email marketing, customer experience, and social media presence—all these are crucial elements of a successful marketing strategy.If ...
SEO
When it comes to business, we all know that it's all about the customer – you can have the best products, and the best prices, but if you don't have a good connection with your target market, chances are you're not going to succeed. When I say good relationship, I'm ...
Marketing
What lies ahead for marketing in 2023? I polled several marketing experts to get their forecasts.Author Lisa Apolinski, nicknamed America’s digital content futurist, runs an agency called 3 Dog Write. During an in-person interview, she predicted the following.1. Managing digital expectations: “The customer experience has progressed to include all digital ...
Strategy
In 2023, the looming recession hangs heavy in the air while departments analyze row after row of resources, projects, talent, business development initiatives, and future campaigns.The knee-jerk reaction for any chief financial officer prepping for economic disruption is to find the line item under ‘marketing’ and start cutting from there. ...
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