Sales
With more and more data at our fingertips, the pressure for marketers to utilize that data to positively impact sales has also increased. 80% of CEOs expect marketers to drive company growth, according to a white paper by Hitachi Solutions, a global cloud-services systems integrator. And with real-time marketing, that ...
Sales
Selling is the act of exchange. And like the product itself, the act of selling is what drives the economy. Without the transactions, sales propel the economy would fall apart. Think of the disaster of the COVID-19 pandemic. People were not able to work or buy. Everything screeched to a ...
Sales
Are you having trouble with your sales team? Are they lacking that “it” factor that propelled them in the beginning? Do you need advice that will start motivating a sales team? Sales are critical. When the product’s ability to sell itself starts stagnating and advertisement can’t create that extra awareness ...
SEO
Businesses have difficulty increasing their exposure and optimizing their overall marketing and sales strategies because the market competition has skyrocketed to the next level. Therefore, they need to work on marketing and sales strategies and ensure the returns can be measurable. However, it is difficult, especially when the market has ...
Sales
Demand generation is a critical growth strategy for most B2B enterprises. A new survey from Botco AI looked at ways in which artificial intelligence (AI)-based conversational marketing solutions (chatbots) are helping marketers boost their demand generation campaigns. What stood out was the sheer ubiquity of chatbots in demand generation, as ...
Sales
Business owners are constantly looking to scale up how they can transform their respective business performance. Sales enablement is one of the strategies applied in this scenario to help business owners scale their way to the top. What is sales enablement? This is a unique strategy in which you equip customers ...
Sales
When you're looking to increase your company's sales, it's important to have a lead generation strategy in place. There are many different ways to generate leads, and it all depends on what works best for your business. In this article, we'll take a look at five different lead generation strategies, ...
Strategy
Marketing your business successfully in 2023 requires diversification of your targeting tactics.It's harder than ever to find customers you've yet to meet.At least, in the digital age: After Apple's more stringent privacy restrictions rolled out in its iOS 14.5 update in the summer of 2021, many brands scrambled to update ...
Strategy
On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to turn surfers into purchasers.If you've got something to sell, it's time to get social.Social commerce -- using social media to directly sell products or services on-platform -- is far from a new phenomenon. But ...
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