Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals
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Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Speakers

Speaker 1

Will Walker Senior Manager, B2B Marketing, Roadie, A UPS Company

Speaker 2

Jane Qin Medeiros EVP, studioID by Industry Dive

Overview

On-Demand
Duration: 45 Minutes

Empower your sales team with content campaigns designed to run the full funnel, from driving awareness to winning deals. Get actionable tips from Industry Dive’s Jane Qin Medeiros, EVP, studioID, and UPS company Roadie’s Will Walker, Senior Manager, B2B Marketing.

In this masterclass, marketers will leave with tactical advice on how to:

  • Bridge the gap between content and sales with best practices for content-driven sales workshops, enablement materials, and beyond

  • Design full-funnel campaigns that thread intangible brand values — like sustainability — into tangible sales results

  • Rethink their approach to generating ROI to boost results at every stage of the funnel 

Watch on Demand