Empower your sales team with content campaigns designed to run the full funnel, from driving awareness to winning deals. Get actionable tips from Industry Dive’s Jane Qin Medeiros, EVP, studioID, and UPS company Roadie’s Will Walker, Senior Manager, B2B Marketing.
Bridge the gap between content and sales with best practices for content-driven sales workshops, enablement materials, and beyond
Design full-funnel campaigns that thread intangible brand values — like sustainability — into tangible sales results
Rethink their approach to generating ROI to boost results at every stage of the funnel