EDITOR’S NOTE

Get ready, because this month, we’re going on a trip across categories. From beauty, to food, to financial services, we’re making pit stops at a variety of verticals to see how brands are resonating with audiences in their respective arenas. And if you’re targeting higher ed leaders in the education vertical, you won’t want to miss our 2021 Higher Ed Dive Audience Snapshot.

happy springboarding 🙂

Lauren Smith
editor-in-chief, springboard

 
Content Distribution | Profile
Beauty Content Marketing: Tips from The Estée Lauder Companies
Given the apparent ease with which they celebrate their fans and leverage influencers, beauty content marketers set the bar for social media engagement—and make it all look so natural. Take a peek at what goes into a strategy that stuns on social with expert advice from The Estée Lauder Companies.

 
Content Marketing | Best In Class
Food Content Marketing: How Top Brands Cook Up Effective Strategies
Looking to perfect your food content marketing recipe? Add a heap of user-generated content, a healthy splash of brand values, and season with creativity. Sink your teeth into all of the tactics from Whole Foods, Ben & Jerry’s, Taco Bell, and more.

 



 
Content Marketing | Best in Class
How to Develop Financial Services Content That’s On the Money
To make complex concepts like Roth IRAs and home equity loans both easy to understand and enticing is no easy feat. Check out how Santander, Acorns, and Synchrony are making finance fun and personal again.

 
Content Marketing | POV
What is Licensed Content? What Can it Do For Your Marketing Program?
We don’t call licensed content the “Swiss Army Knife of content marketing” for nothing. No matter the use case, no matter your niche, find out how licensed content allows you to fuel channels and deliver the authoritative, newsworthy information your target audience is after—easily, and consistently.

 

Licensed to Thrill

Explore this month’s most insightful syndicated stories on content marketing from some of our favorite Marketplace publishers:
Interested in licensing content from some of the world’s leading publishers via Industry Dive’s Marketplace? Contact us to learn more: marketplace@industrydive.com

 

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Targeting higher ed leaders?

Score high marks with this audience by reflecting the content preferences of over 50,000 higher ed leaders in your strategy. Download our 2021 Higher Ed Dive Audience Snapshot to find out the topics, keywords, and content formats leaders in this space are interacting with the most.

studioID offers audience snapshots for an array of verticals. Stay tuned for more.
 
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