Cheers to a brand-new year.
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studioID springboard


I hope you had a restful holiday because the pensive calm of just a few weeks prior is now a distant memory. In its place is the high-octane, all-systems-go spirit that descends upon marketing teams every January. Like kids in a candy store, we often find ourselves overwhelmed by all the possibilities and projects strewn out ahead of us.

Well, don’t fret. What follows is your complete North Star for finding your footing in 2024. And to really stay ready for it all, be sure to join our expert panel at our upcoming webinar: 2024 Content Marketing Predictions (And How to Navigate Them).

happy springboarding 🙂
Lauren Smith - editor in chief of springboard
Lauren Smith
editor-in-chief, springboard

Predictions, Analyzed
Content Marketing and Demand Generation Predictions for 2024 (And How to Navigate Them)
Hundreds of industry leaders took our annual predictions survey. Explore their forecasts — complimented by analysis from studioID’s own bigwigs — to see the trends, strategies, and challenges set to rule the year ahead.

Better Leads
6 Lead-Gen Tactics That Work for 2024
In the game of lead-gen, the playing field never stays static for long. Match your strategy to the current landscape with these top tactics.

“Specific is the new broad. With ‘Barbie,’ they really captured that, … When you are able to market to those specific groups — the nuanced groups — it trickles down and then it expands.”

Marketing Calendar
2024 Observances, Holidays, & Awareness Months: The Great Big List for Marketers
Get that bookmark button ready, because here’s the only event listing you’ll need in 2024. Seamlessly align your campaigns with cultural moments cherry-picked with marketers from all walks in mind.

Innovation Station
4 Brands Upping the Ante on Creativity + Storytelling in 2024
Leave basic and bland marketing in the rearview. Check out which brands are pushing boundaries to create immersive content and unforgettable stories.

Licensed to thrill

Explore this month’s most insightful syndicated stories on content marketing from some of our favorite DiveMarketplace publishers:
Interested in licensing content from some of the world’s leading publishers via Industry Dive’s Marketplace? Learn more about DiveMarketplace by Industry Dive.


2024 Content Marketing Predictions (And How to Navigate Them)

2024 Content Marketing Predictions (And How to Navigate Them)

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