The most successful content marketers don’t react to audience trends and issues. They predict them — and set them — to keep their unique segments one step ahead with solutions-based content.
Lead your category with tips from Industry Dive’s Travis Gonzalez, Director of Strategy, studioID and Square’s Mallory Russell, VP, Global Content Marketing.
Implement novel models to predict and set trends for their diverse audience segments
Deliver solutions-based content that effectively addresses trends for both local markets and on a global scale
Adopt an empathy-first approach that involves your audience in the creative process via real-life interactions and digital simulations alike
