studioID is Industry Dive’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Getting banking/financial content marketing right is no easy task, but it’s one of studioID’s core areas of expertise. Read on for a case study as to how studioID’s content strategists exceeded marketing goals and drove ROI for a large retail bank.
Who
studioID’s client, a global leader in financial services, serves businesses and individuals alike. A mission-driven organization, this large retail bank aims to empower communities through simplified banking.
The Client’s Goal
A large retail bank turned to content marketing to establish and maintain relevance with millennials. Being able to measure and demonstrate success was critical, as investing in content marketing was a completely new strategy for the bank.
What We Built
In order to get the client to its goal, studioID:
- Ideated its consumer banking content strategy to provide the targeted financial guidance millennials were looking for.
- Powered its content hub with a consistent cadence of licensed and original content.
- Created an end-to-end engine that connected the touch points along the audience’s journey to drive ROI through content marketing.
The Results
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The large retail bank’s content hub published 125 articles geared toward the millennial consumer that drove 1 million site visits, 200,000 social engagements, and 1,000 email sign-ups.
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Originally designed as an awareness campaign, the bank saw 12x the original customer
acquisition activity it forecasted.
Interested in seeing how studioID can accelerate your content marketing program? Contact Us.
