The last few years have taken a serious toll. With the pandemic, an economic downturn, and now a heated election coming up, it’s been hard to catch a break. During tough times, stress levels rise at work and home — and the last thing people care about is the product ...
For brands across verticals, Black History Month presents an opportunity to shine a light on their commitment to Diversity, Equity, and Inclusion (DEI). Too often, however, these efforts are only one-offs to tout when February rolls around once a year. If joining the conversation, true industry leaders take the time and ...
Popeyes wants to wing it in a TV venue typically reserved for selling pizza and beer.Viewers of CBS' February 11 broadcast of Super Bowl LVIII will in the first quarter see the first Big Game commercial in the restaurant chain's history - all aimed at getting the crowd to have ...
A new year means new content marketing campaigns everywhere you look — but to sustain audience attention, it takes something special. That’s why, according to studioID’s 2024 Content Marketing and Demand Gen Predictions survey, 56% of content marketers report that their top priority this year is telling more engaging stories. ...
In an era where digital noise is louder than ever, standing out during the holiday season has become a serious challenge for marketers. But as we wrap up 2023, certain brands are managing to capture audience attention and win hearts — as well as customers.From heartwarming narratives that tug at ...
Long-time marketers and football fans may recall an unexpected power outage during the 2013 Super Bowl, which birthed the stuff of content legend. In a matter of minutes, Oreo’s marketing team was able to conceptualize, execute, and share the following post:Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, ...
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