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Fashion Content Marketing: How Top Brands are Evolving in Style
There's no question that shoppers' expectations of their favorite style brands are heightening. A commitment to sustainability is no longer a nice to have. A real-time and personalized shopping experience is the norm. When consumers have questions, they want immediate answers. And when interacting with brands in between purchases, they're ...
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Creating Connections: Content Marketing World 2021
For 10+ years and counting, the world’s best content marketers have gathered annually at Content Marketing World to share what's next for the industry. Creativity and innovation take center stage as leaders share next-gen strategy, shed light on leading-edge formats and creative executions, up their skills via lively workshops, and ...
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Reese’s Puffs Turns Cereal Boxes into AR Synthesizers
Dive Brief:Reese's Puffs has released three limited-edition cereal boxes that can be used to make music, per details shared with Marketing Dive. The PR-FX series includes the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth boxes.Consumers can put Puffs cereal on the back of the boxes ...
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11 Brand Campaigns That Blend Pride With Purpose
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief.Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaigns last year following the killing of George Floyd—revamping their efforts to include support for the LGBTQ+ Black community and switching to a virtual format during ...
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Food Content Marketing: How Top Brands Cook Up Effective Strategies
Developing a content marketing strategy is kind of like creating an appealing menu. It's an important start, but the execution is what matters. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for ...
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Beauty Content Marketing: Tips from the Estée Lauder Companies
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
