Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
Best in Class
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales.Comcast’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18% for the latest Olympics compared ...
Best in Class
Behind every breakout brand is a breakout marketing strategy. Because where you see a success story today, there was once a marketing team crafting that story. But what does it take to succeed among startups or, better yet, compete with companies with decades of success? Below, we tell the stories of how four ...
Best in Class
With the Olympics around the corner and sports marketing on the rise — especially where women’s teams and female players are concerned — it’s no shock that this year’s Cannes Lions Entertainment for Sport Grand Prix winner went to Orange, the French telecom giant responsible for the deepfake ‘WoMen’s’ football ...
Best in Class
June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app.First off, on its Pride Month Visionary Voices group, TikTok has chosen 15 creators to ...
Best in Class
The annual Axios Harris Poll has become a definitive benchmark for identifying America's most trusted brands, combining the journalistic rigor of Axios with The Harris Poll's extensive polling expertise. And with global elections, crisis fatigue, and all kinds of social and technological challenges on the horizon this year, in these ...
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