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7 Campaigns That Transcended the Turmoil of H1 2022
A sense of deja vu dominated the first few weeks of 2022 as ongoing effects of the pandemic — as well as social, political and economic strife — made daily life tricky for consumers. The feeling has persisted over the following months, making the first half of this year particularly ...
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Pride 2022—How Brands Are Celebrating the LGBTQ+ Community This June
In a year where anti-LGBTQ+ legislation is on the rise, here are this year's Pride campaigns with purpose.It’s June again—the month social media braces for an onslaught of rainbow-colored logos and products. But, Pride 2022 is different than previous celebrations. This year's festivities are shadowed by the numerous pieces of ...
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3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
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3 Brands Commemorating Black History Month the Right Way
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and nation-wide Black Lives Matter protests, leading brands and businesses are dedicating themselves to elevating and diversifying their values, products, and ...
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5 Campaigns That Leveled Up Mobile Tech in 2021
The strong growth in online marketing activity this year coincided with greater adoption of technologies by brands to engage consumers on connected devices. Computers, mobile phones, gaming consoles and smart TVs provided a virtual window of the world for millions of people, and offered myriad platforms for marketers to interact ...
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LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach
Should you focus on building your brand on social, or driving direct response?Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run - so long as you take an intentional, sustained content approach.As per LinkedIn:“Evidence is mounting that loading budget ...
