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LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach
Should you focus on building your brand on social, or driving direct response?Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run - so long as you take an intentional, sustained content approach.As per LinkedIn:“Evidence is mounting that loading budget ...
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Busting the Myths of Creative Content with Adobe
Adobe’s Executive Creative Director Adam Morgan had some truly insightful learnings to share regarding long-held creative beliefs at this year’s industry-leading installment of Content Marketing World. “Some principles that we think are truths, may not actually be truths,” he warns, outlining three commonly kept ideas among the content marketing crowd:Above ...
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How LinkedIn is Using Its Blogs As a Vehicle for Building Diversity Against a Backdrop of Growth
LinkedIn Marketing Solutions Blog Editor Tequia Burt and Senior Content Marketer Sean Callahan took the stage at this year’s Content Marketing World conference to advocate for blogging as a continued source of business potential for B2B brands — as well as a powerful way to promote diversity. But how exactly ...
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Fashion Content Marketing: How Top Brands are Evolving in Style
There's no question that shoppers' expectations of their favorite style brands are heightening. A commitment to sustainability is no longer a nice to have. A real-time and personalized shopping experience is the norm. When consumers have questions, they want immediate answers. And when interacting with brands in between purchases, they're ...
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Creating Connections: Content Marketing World 2021
For 10+ years and counting, the world’s best content marketers have gathered annually at Content Marketing World to share what's next for the industry. Creativity and innovation take center stage as leaders share next-gen strategy, shed light on leading-edge formats and creative executions, up their skills via lively workshops, and ...
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Reese’s Puffs Turns Cereal Boxes into AR Synthesizers
Dive Brief:Reese's Puffs has released three limited-edition cereal boxes that can be used to make music, per details shared with Marketing Dive. The PR-FX series includes the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth boxes.Consumers can put Puffs cereal on the back of the boxes ...
