Best in Class
If recent years have taught us anything, it’s to expect the unexpected. The world has turned upside down, with political strife, war, and the lingering impact of COVID-19 triggering economic instability, uncertainty, and soaring costs of living. Instead of looking forward to a strong, stable economy, the younger generations are ...
Best in Class
‘Tis the season to unwrap the very best marketing the holidays have to offer. Check back each day in December as we count down the 12 best holiday marketing campaigns of all time.Successful holiday campaigns don’t just spread cheer; they build emotional connections, drive sales, and create memories that last ...
Best in Class
Well-known NFL players and their extended families are having a moment in advertising, including for Dick’s Sporting Goods, which is recreating classic holiday films with the help of the extended Watt family in its new holiday campaign launching Nov. 6. The campaign, “A Watt Holiday Classic,” marks the second time former ...
Best in Class
As AI continues to reshape industries and infiltrate daily life, a common thread has surfaced: Consumers don't trust AI. People everywhere are excited by the technology’s seemingly limitless potential but equally wary about how it might disrupt their lives, careers, and livelihoods. Everyday users and industry insiders alike are pausing to ...
Best in Class
The crawl towards fall seems to come earlier and earlier every year — and for marketers, that’s a good thing. With back-to-school shopping and pumpkin spice mania starting in the dead of summer followed by September’s NFL kickoffs, October’s Halloween celebrations, and November’s cozy lead-up to Thanksgiving, there’s a lot ...
Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
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