Best in Class
For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned in force — and even included another on-again, off-again TikTok ban — but this time ...
Best in Class
The best sports marketing campaigns aren’t on the sidelines—they’re changing the game.And they’re playing to win. This year alone, the Entertainment Lions for Sport at the Cannes Lions Festival of Creativity saw entries rise by 15.2%. Topping the category was ‘Haaland Payback Time’ for Clash of Clans, launched in spring ...
Best in Class
Dive Brief:Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive.Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings. ...
Best in Class
If we thought last year’s Pride was quiet for brands, in 2025, you can practically hear a pin drop. Across industries, DEI and related marketing efforts have been wildly scaled back or come to a complete standstill. And much like with Black History Month in February, this month we’re seeing far ...
Best in Class
In times of economic turmoil, brands have the opportunity to step up and show customers they understand their struggles. Rather than retreating, brands that proactively develop recession response strategies can strengthen trust and build loyalty. Rooted in empathy, these brands prove they’re not just selling products but standing beside their ...
Best in Class
In light of mounting political, social, and economic unrest, content marketing is becoming more purpose-focused, collaborative, and values-driven than ever. By leveraging storytelling and substance to drive connection and long-term impact, brands are building entire strategies around these missions, rather than simply aligning themselves with a random cause.With consumers holding ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.
Subscribe to receive marketing insights, industry intel, and proprietary reports.