Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.Key to the campaign is an emotional hero spot, “The Vault,” inspired ...
Back in January beauty brand e.l.f. Cosmetics kicked things off with a true crime mockumentary about makeup theft that’s since gone viral, racking up nearly 6 million views on YouTube and hundreds of comments praising the spot for its genius creative marketing. With the bar set that high, it’s bound ...
Dive Brief:Diageo-owned Guinness launched a new Lucky Sundays program to celebrate every Sunday leading up to St. Patrick’s Day, per a press release. The campaign is a playful nod to this year’s holiday falling on a Sunday, March 17.Lucky Sundays includes a slew of activations that can be accessed via ...
The last few years have taken a serious toll. With the pandemic, an economic downturn, and now a heated election coming up, it’s been hard to catch a break. During tough times, stress levels rise at work and home — and the last thing people care about is the product ...
For brands across verticals, Black History Month presents an opportunity to shine a light on their commitment to Diversity, Equity, and Inclusion (DEI). Too often, however, these efforts are only one-offs to tout when February rolls around once a year. If joining the conversation, true industry leaders take the time and ...
Popeyes wants to wing it in a TV venue typically reserved for selling pizza and beer.Viewers of CBS' February 11 broadcast of Super Bowl LVIII will in the first quarter see the first Big Game commercial in the restaurant chain's history - all aimed at getting the crowd to have ...
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