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Long-time marketers and football fans may recall an unexpected power outage during the 2013 Super Bowl, which birthed the stuff of content legend. In a matter of minutes, Oreo’s marketing team was able to conceptualize, execute, and share the following post:Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, ...
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Dive Brief:McDonald’s is kicking off a new menu promotion that draws on the fast food chain’s rich history of appearances in film, television and music, according to a news release. The As Featured In Meal, part of the Golden Arches owner’s Famous Orders platform, nods to McDonald’s references in media like ...
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In content marketing, brand storytelling is a buzzword. But what happens when storytelling goes a step further to become truly journalistic content marketing? When marketers act as publishers, they take on the responsibilities of a newsroom, where current events matter, honesty is a must, and genuinely valuable content reigns. These ...
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As temperatures rise, it's time to bask in some of this year’s hottest content marketing summer campaigns. From new flip phone promos and AI activations to kids’ toothbrushes and colorful cars, read on for a look at the best summer marketing campaigns we’ve seen so far this year.Samsung: Join the ...
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It’s hard to make it through the day without hearing about one of the many significant issues facing the earth and society. That’s why it’s especially important for leading brands to join in on conversations and support movements that are working toward positive change. When it’s authentic, purpose-driven marketing is a ...
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With drag ban attempts and anti-gay and -trans bills threatening LBGTQ+ communities around the country, Pride 2023 sadly looks and feels very different from just the year before. Brands and companies who’ve shown their support throughout Junes prior are now facing violent protests and calls for boycotting, with many choosing ...
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