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How Brands Are Using Sonic Branding Beyond Ads
Marketers from Lexus to Panera are implementing more robust audio branding strategies as they seek deeper connections with consumers.Sonic branding—the idea of expressing a logo through audio—has emerged as a popular tactic in recent years as brands seek to make stronger connections with consumers in ads. But now marketers are ...
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Industrial Supply Content Marketing: How studioID Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company
studioID is Industry Dive’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Industrial supply is a niche space, and in order to succeed, you need to have a deep understand of what makes ...
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Electronics Content Marketing: How studioID Surged +300% Traffic for a Fortune 500 Electronics Company
studioID is Industry Dive’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Electronics content marketing is a competitive space — and building a successful program from the ground up requires thoughtful discovery, collaborative ...
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Banking Content Marketing: How studioID Led a Large Retail Bank to 12x Customer Acquisition
studioID is Industry Dive’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Getting banking/financial content marketing right is no easy task, but it's one of studioID's core areas of expertise. Read on for ...
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How Brands are Using TikTok, BeReal, and Roblox This Holiday Season
Brands are looking to reach consumers wherever they are this holiday season, and platform front-runners include BeReal, Roblox and, of course, TikTok. Amid other economic headwinds, brands are navigating a potentially tough shopping landscape as they compete for consumer dollars that are being squeezed by inflation. Still, the sense is that ...
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Parachute Is Fast Tracking as a Lifestyle Brand Using Consumer-Centricity as Its Guide
Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple.Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and ...
