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3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
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3 Brands Commemorating Black History Month the Right Way
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and nation-wide Black Lives Matter protests, leading brands and businesses are dedicating themselves to elevating and diversifying their values, products, and ...
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5 Campaigns That Leveled Up Mobile Tech in 2021
The strong growth in online marketing activity this year coincided with greater adoption of technologies by brands to engage consumers on connected devices. Computers, mobile phones, gaming consoles and smart TVs provided a virtual window of the world for millions of people, and offered myriad platforms for marketers to interact ...
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LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach
Should you focus on building your brand on social, or driving direct response?Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run - so long as you take an intentional, sustained content approach.As per LinkedIn:“Evidence is mounting that loading budget ...
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Busting the Myths of Creative Content with Adobe
Adobe’s Executive Creative Director Adam Morgan had some truly insightful learnings to share regarding long-held creative beliefs at this year’s industry-leading installment of Content Marketing World. “Some principles that we think are truths, may not actually be truths,” he warns, outlining three commonly kept ideas among the content marketing crowd:Above ...
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How LinkedIn is Using Its Blogs As a Vehicle for Building Diversity Against a Backdrop of Growth
LinkedIn Marketing Solutions Blog Editor Tequia Burt and Senior Content Marketer Sean Callahan took the stage at this year’s Content Marketing World conference to advocate for blogging as a continued source of business potential for B2B brands — as well as a powerful way to promote diversity. But how exactly ...
