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11 Brand Campaigns That Blend Pride With Purpose
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief.Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaigns last year following the killing of George Floyd—revamping their efforts to include support for the LGBTQ+ Black community and switching to a virtual format during ...
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Food Content Marketing: How Top Brands Cook Up Effective Strategies
Developing a content marketing strategy is kind of like creating an appealing menu. It's an important start, but the execution is what matters. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for ...
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Beauty Content Marketing: Tips from the Estée Lauder Companies
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
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How Capital One Uses Content Marketing Techniques in PR + Corporate Communications
You might not always equate public relations with content, but for Sukhi Sahni, Capital One's Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her team produces original content, works with influencers, and lands impressive publisher partnerships. At the end of the day, she says, ...
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Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy
Many marketers viewed the pandemic as a cataclysmic disruptor — but what happens when you re-lens it as an opportunity to re-focus and build a strategy that can withstand uncertainty? For marketers, there has always been one guide we can fall back on when creating content in response to customer needs, ...
