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Beauty Content Marketing: Tips from The Estée Lauder Companies’ Alicianne Rand
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
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How Capital One Uses Content Marketing Techniques in PR + Corporate Communications
You might not always equate public relations with content, but for Sukhi Sahni, Capital One's Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her team produces original content, works with influencers, and lands impressive publisher partnerships. At the end of the day, she says, ...
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Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy
Many marketers viewed the pandemic as a cataclysmic disruptor — but what happens when you re-lens it as an opportunity to re-focus and build a strategy that can withstand uncertainty? For marketers, there has always been one guide we can fall back on when creating content in response to customer needs, ...
