Wondering what's next for content marketing in 2024? We asked. And hundreds of industry experts answered. Dig into the content marketing results of our 2024 Content Marketing + Demand Gen Predictions survey to uncover the trends, strategies, and themes set to rule this year. From leveraging AI & budget changes to top ...
Connecting content marketing efforts back to business goals and proving out ROI has long been the industry’s white whale. In fact, in a recent survey of our community of storytellers, they ranked demonstrating ROI as their biggest recurring challenge. In the pressure cooker that is demonstrating quarterly ROI, we've inadvertently wedged ...
“An approach that balances long- and short-term growth strategies to build the brand, earn trust, and deliver leads. We achieve this through the creation of relevant and timely content that connects all touchpoints of the audience's journey.” Download our definitive guide to brand-to-demand marketing to:🎨 Create content that fuses brand building ...
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