How To
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and as one of studioID’s AI enthusiasts, it was up to me to figure out where — and whether or not ...
How To
If you’re at a dinner party and someone asks everyone at the table to name their favorite ad, you might hear some common examples. Maybe it’s Old Spice’s “The Smell Your Man Could Smell Like”, The Evian baby, Always #likeagirl, Oreo’s timely Super Bowl tweet, or one of the tear-jerkers ...
How To
By Melissa Mattoon (Senior Strategist, studioID) and Lieu Pham (VP of Global Strategy, studioID)At studioID, we publish thousands of headlines each year. And for every one that makes it out there, there are dozens of drafts that don't. Add to that the countless Slack messages, emails, and quick gut-checks with ...
How To
As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such, it’s important to structure your broader content planning to cover off on each element.You first need to grab attention and interest, which requires more ...
How To
Last year, AdAge reported that “the B2B influencer marketing vertical has the potential to generate $11.7 billion in revenue, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue.” Why? Because people buy from brands they trust. And according to the 2022 Edelman Trust ...
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“In a world where 91% of audiences demand a regular influx of visual content from the brands vying for their attention, marketers are eager to leverage AI's many visual applications to keep up,” according to Amy Balliett, Senior Fellow of Visual Strategy at Material. “It’s already being used to generate ...
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