As we enter the biggest year yet for social media content consumption, platforms across the board continue to evolve. But despite unforeseeable changes, a possible TikTok ban, and the tumultuous state of the world, according to our 2024 Content Marketing + Demand Gen Predictions survey,71% of marketers predict that social ...
Generating leads is tricky business, but it’ll all be for nothing if you stop there. Lead nurturing is what can help you get from interested to invested. Global information technology company Oracle defines lead nurturing as the process of cultivating leads that aren't ready to buy. According to a Demand Gen ...
Think about all of the marketing and advertisements you’re hit with on a daily basis. What stands out? The type that feels — sometimes, almost eerily — tailor-made just for you. Keenly aware of this, demand-generation marketers everywhere are laser-focused on enhancing their targeting and personalization tactics in 2024. In fact, ...
The following is a guest piece by Tim Braz, chief revenue officer of Publishers Clearing House (PCH) Media. Opinions are the author’s own.After years of speculation and numerous delays, Google has finally firmly committed to moving forward with its plans to progressively phase out third-party cookies in 2024 — an impending, ...
In a landscape rife with over-saturation and hyper-competition, today’s marketers are putting more emphasis on lead generation strategy. Recent data shows that “lead generation is the 3rd most important metric used when measuring the effectiveness of content marketing strategies”. And it’s about time. Marketing qualified leads (or MQLs) are leads who ...
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and as one of studioID’s AI enthusiasts, it was up to me to figure out where — and whether or not ...
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