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Key Paid Advertising Strategies for 2023
To increase website traffic, increase conversions, and obtain higher quality leads, a robust paid-advertising strategy is essential.Let’s take a look at insights that will lead to successful pay-per-click campaigns in the new year.Fuel Paid Social Strategies With Organic Social“Paid social media specifically is fueled by a steady growth in your ...
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Battling Burnout and Limited Bandwidth: A Marketer’s Guide
Do you feel like there isn’t enough time in your day to get through everything on your to-do list? Are you constantly putting out one fire only to find another igniting? You’re not alone. In our 2023 Content Marketing Predictions survey, marketers expressed the biggest challenge they face in their ...
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A Guide to SEO Forecasting (and Why it Matters) [Infographic]
Are you having trouble securing investment into SEO initiatives, and/or explaining the potential value of targeting certain keywords within your content process?This might help – in the infographic below, the team from SEMRush has outlined a formula for estimating the potential value of SEO, based on specific terms and average ...
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4 Ways to Boost Your PR and Marketing — Even With a Microscopic Budget
Big-name brands like Coca-Cola have marketing and PR budgets well into the billions. Fortunately for the millions of small businesses across the globe, it's still possible to promote your products for way less than that. If you’re operating at just a fraction of what the big guys spend, rest assured ...
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How Your Company Can Improve Brand Recognition
Brand recognition does something for a company that marketers aspire to. It automatically links a product, solution or business with consumers’ desires or needs. Thinking of kid-friendly movies and vacations will bring Disney to mind. Or you instantly mention Subway when you and your co-workers need a quick sandwich for ...
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Your Business’ Guide to TikTok Marketing
If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think. It’s not just 20- to 30-second videos of kids dancing, dogs doing tricks and influencers showing off the latest fashions. It’s become a serious ...
