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4 Ways to Boost Your PR and Marketing — Even With a Microscopic Budget
Big-name brands like Coca-Cola have marketing and PR budgets well into the billions. Fortunately for the millions of small businesses across the globe, it's still possible to promote your products for way less than that. If you’re operating at just a fraction of what the big guys spend, rest assured ...
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How Your Company Can Improve Brand Recognition
Brand recognition does something for a company that marketers aspire to. It automatically links a product, solution or business with consumers’ desires or needs. Thinking of kid-friendly movies and vacations will bring Disney to mind. Or you instantly mention Subway when you and your co-workers need a quick sandwich for ...
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Your Business’ Guide to TikTok Marketing
If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think. It’s not just 20- to 30-second videos of kids dancing, dogs doing tricks and influencers showing off the latest fashions. It’s become a serious ...
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6 Ways to Build Trust With Your B2B Audience
At a loss when it comes to building trust with your B2B audiences? It doesn’t have to be difficult or complicated. Follow these principles — underscored with expert commentary from Industry Dive’s Robin Re (VP, Marketing) and Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) — to create authentic content that ...
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5 Smart Ways to Scale Your Website’s Content
A robust content hub, also known as a branded content blog, is the foundation for all your marketing efforts. Your brand’s content hub is where you can interact with your audience, establish thought leadership, and partner with prospective customers on their path to success. Here, you’ll present a coherent and consistent ...
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Don’t Let SEO Platforms Dictate Your Search Strategy
Increasing overall business results can start with reviewing and deploying improved analytics tagging on your company’s site.Let’s say your data reveals outstanding conversion rates from search-engine traffic that are significantly higher than ads or social media. This isn’t to say that other channels should be ignored, only that the potential ...
