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Looking to make LinkedIn a bigger focus this year?Amid broader changes in the social media landscape, LinkedIn is gaining more attention, with the platform reporting record levels of engagement, while it’s now also up to a billion total members.Which could present a range of valuable opportunities, but like all social ...
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From board games and sports to modern-day video games and virtual reality, people have always been drawn to the thrill of competition and rewards. Imagine turning aspects of your marketing program into a game—one that keeps customers engaged, motivated, and coming back for more.At the heart of a well-designed game ...
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More often than not, as B2B marketers we tend to focus on finding new buyers. But the greater growth opportunity lies in retention marketing strategies that strengthen relationships with the customers you already have. Businesses generate 35% of their revenue from the top 5% of their loyal, repeat customers. — Smile.ioCustomer retention ...
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Are you looking for ways to provide more relevant content to your followers? Want to know how to establish what your social media followers want from you?The team from Salesforce share their tips for success in this infographic.Here’s what makes their list:Learn industry hashtagsCheck competitor mentionsKeep an eye on more than ...
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As an entrepreneur, reaching a revenue ceiling can feel discouraging. You’ve worked hard, grown your business, and maybe even achieved early success, but now it feels like you've hit a plateau. When your sales are stagnating despite your efforts, it’s often a sign that it's time to revamp your sales ...
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Don’t let cold leads put the freeze on your sales pipeline. You know the once promising marketing-qualified leads that are now eerily quiet with little to no engagement. From poor timing and unclear value proposition to insufficient follow-up, there's a host of reasons why leads go cold in the first place. However, ...
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