How To

8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy [Infographic]

Are you looking for ways to improve your online marketing? Want to know the different types of video you can add to your marketing arsenal?The team from Breadnbeyond share their tips for success in this infographic.They break things down into the following parts of the marketing process:Attract interestEducate prospectsConvert customersRetain clientsCheck ...

Building a Cross-Functional Content Strategy [+ workshop templates]

Content marketers like to talk to other content marketers. There is a shared language among those who craft stories around audience personas, plotting articles and case studies along the marketing funnel, and a mutual appreciation for thought leadership. But when it comes time to communicate the value of this work ...

4 Rules To Build A Content Marketing Strategy Aimed At Millennial Men

Brands who want their content marketing strategy to succeed need to build long-term loyalty with millennials of which there are 82 million in the US alone, and will soon account for $1.4 trillion spending power. It's crucial that you're connecting with millennials to improve your content marketing ROI, especially given how ...

10 Ideas for Getting More User-Generated Content

I think it was Mark Twain who said that there are two types of photos in this world: those that are shared by consumers, and those that are shared by brands. (Definitely, Mark Twain.) Of course, the first is what we’ve come to call user-generated content, or UGC. It all ...