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Featured Snippets: The SEO Opportunity You May Be Missing Out On
Ever wondered about the mechanics of Google's Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate goal of SEO is landing in the #1 spot for a popular keyword, or at least appearing on the first page ...
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How to Do Video Marketing Well in 2021
Take the headaches out of video marketing and enhance your ROI in 2021 with our 3 key tips. Video doesn’t just dazzle and delight us — it helps users learn and better recall information. In fact, according to Social Media Week, viewers say they retain 95% of a message when obtained ...
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5 Steps to Content Planning for the Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps.But we all know that clicks and pageviews are meaningless unless they come from your target audience. So how do you create content that your target audience ...
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8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy [Infographic]
Are you looking for ways to improve your online marketing? Want to know the different types of video you can add to your marketing arsenal?The team from Breadnbeyond share their tips for success in this infographic.They break things down into the following parts of the marketing process:Attract interestEducate prospectsConvert customersRetain clientsCheck ...
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Building a Cross-Functional Content Strategy [+ workshop templates]
Content marketers like to talk to other content marketers. There is a shared language among those who craft stories around audience personas, plotting articles and case studies along the marketing funnel, and a mutual appreciation for thought leadership. But when it comes time to communicate the value of this work ...
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4 Rules To Build A Content Marketing Strategy Aimed At Millennial Men
Brands who want their content marketing strategy to succeed need to build long-term loyalty with millennials of which there are 82 million in the US alone, and will soon account for $1.4 trillion spending power. It's crucial that you're connecting with millennials to improve your content marketing ROI, especially given how ...
