Insights
Dive Brief:Consumer tolerance of digital advertising is on the rise, with younger demographics showing noticeably higher acceptance of brand messages and ads appearing in new channels, according to a report from Forrester Research. Over a third (34%) of surveyed Gen Z and millennials tolerate seeing ads while streaming video via smartphones ...
Insights
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online?That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for ...
Insights
Looking for ways to refine your Twitter marketing approach heading into the holiday season?This will help – the team from Twitter Business recently hosted a Twitter Space on how to make best use of Twitter ads, in which they highlighted a range of tips based on data, and the experience of ...
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