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Licensed Content 2022: The Definitive Guide
What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a constant flow of content to attract, engage, and retain audiences across ...
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4 Keys to Addressing Today’s Audiences Authentically
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No matter who we are or what kind of content we’re interacting with, people expect realness and authenticity at home and at ...
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The Third-Party Cookie Solution: First-Party Data
Why the coming privacy and identity changes will benefit the entire industry—and what 9 out of 10 publishers need to know.The cookie apocalypse is essentially our industry’s Y2K problem. But just like on the first day of the new millennium, when the world worried if clocks might stop, credit card ...
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Why Social Media Strategy is Better with Research
Do you understand what your social media data is telling you?Focusing on your strategy with the right kind of research will help you grow your brand and your business. The most successful businesses all have a strong social media presence, and one of the reasons why they continue to gain ...
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The Key to Content Planning for More Efficient Distribution
Your potential customers have questions. They need help solving their problems. And your brand has the expertise that can help overcome their challenges. By using a brand-to-demand approach, you can build trust in your brand and develop a healthy pool of prospects by delivering thought-provoking and highly relevant content. However, ...
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Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully
Consumers want brands to take concrete measures addressing Russia's invasion of Ukraine, a reflection of growing public awareness of the influence companies wield over major global events and widespread concern over the conflict. Despite these expectations, marketers should not rush to wave their flag around a situation that is fast-moving ...
