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POV
The Only Content Marketing Distribution Strategy Worth Doing
With distracted audiences and fierce competition, the marketing landscape is constantly in flux. And as it shifts, so must our strategies — especially with regard to content distribution. A content distribution strategy is a plan that promotes and disperses your published content and communications via paid, owned and earned media. According ...
POV
What is Brand-to-Demand Marketing?
Brand to demand — a relatively new phrase based on timeless marketing principles — is the only marketing worth doing. Here’s why. Brand or demand marketing? Let’s put the debate to bed once and for all. Because the point of sale, that ‘final click,’ is not an isolated event, or a stroke ...
POV
How Marketers Can Engage With Different Generations
When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences.What is surprising turns out to be the extent of common ground, identified through research conducted by the data, technology and marketing services firm Data Axle. I recently ...
POV
How Creating a Product Story Can Generate Sales
It’s been reported that stories are 22 times more memorable than facts. So, you can tell a customer all day the details behind your top-notch, hand-woven, rated No. 1, etc. product or service consistently for a decade, but those facts won’t matter as much as the story behind it. Cognitive ...
POV
In an Employee’s Market, Brand is the Differentiator
In recent years, we've seen a massive shift in hiring dynamics. The labor market has tightened and the upper hand now belongs to the candidate, who has more options and offers than ever. And we’re not just talking about adding new, mid-level folks to the company to mentor and grow into ...
POV
Why Your Brand Credibility Depends on a High-Quality Content Strategy
There are several compelling reasons for companies to develop a content strategy. For many, a content strategy serves as a way to call attention to new products, extend their reach, provide added value and ultimately persuade consumers to make a purchase.Startups can use online content to draw attention to their ...
