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Looking to prepare yourself for the next stage in your marketing career?This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities.The research, which incorporates feedback from 2,000 B2B marketing leaders, ...
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See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group. The last few months have been a wild ride in the world of SEO. From major Google document leaks shedding light on their secretive search ranking process to the ...
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As a marketer, how many times have you thought to yourself, “Nobody understands me! Especially when it comes to designing hyper-niche playlists around the nuances of my everyday working life!” We know, we know. Too many times to count. Well, get ready, because your luck is about to change. What follows ...
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See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.In the background of most of my video calls, if you look closely, you’ll see a print from the illustrator Michael Paraskevas. Aptly called “The Advertising Art Directors’ Convention,” ...
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In the midst of the Gen AI buzz, it's easy for marketers to get caught up in speculative currents. While the future outlook appears bright, we can all benefit from focusing on current realities.See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to ...
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Following last year's tumultuous economic conditions, 2024 is already proving to be a more stable year, as a majority of marketers reported their budgets would increase (38%) or stay the same (43%).While investment remains steady, creating a content strategy, especially identifying what topics to invest in, is not an easy ...
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