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The Complex Crossroads of Marketing and Corporate Political Activity
Not long ago, an organization’s political contributions rarely created a stir. Now that consumers are more deeply engaged with brands on different levels, corporate politics and policies face unprecedented scrutiny.I recently asked Paul Washington, executive director of The Conference Board ESG (Environmental, Social and Governance) Center, what this means for marketers.Paul ...
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What Marketers Can Learn from the Newsroom
2020 disrupted even the best laid marketing plans and gave rise to lasting impacts and shifts in consumer behavior. Who better to turn to for advice on how to pivot with agility than the newsroom? 2020 was a year like no other, impacting everything and everyone across the globe — including ...
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The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
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Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
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Industry Dive’s CEO: Strategize for People, Not Impressions
In the mid-eighties, traditional journalism and media was in its golden age. Outlets were blissfully unaware that the Internet would soon arrive to turn the industry on its head. The decades that followed have been spent in a constant state of trial and error, brewing up approaches to successfully adapt ...
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The Psychology of Colors in Content Marketing
Good design has become ubiquitous in our world, influencing everything from the websites we visit it to the content we read. Our brains are pre-wired to consume, process, and digest visual information more quickly. Design can improve virtually every experience because it provides simplicity and clarity in a world of distractions. I've ...
