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In an Employee’s Market, Brand is the Differentiator
In recent years, we've seen a massive shift in hiring dynamics. The labor market has tightened and the upper hand now belongs to the candidate, who has more options and offers than ever. And we’re not just talking about adding new, mid-level folks to the company to mentor and grow into ...
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Why Your Brand Credibility Depends on a High-Quality Content Strategy
There are several compelling reasons for companies to develop a content strategy. For many, a content strategy serves as a way to call attention to new products, extend their reach, provide added value and ultimately persuade consumers to make a purchase.Startups can use online content to draw attention to their ...
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Why Retailers Should Be Learning from CPG Marketing Strategies
As this column is primarily focused on the world of retail, we tend to look at retail and consumer packaged goods as a binary, with different rules governing each. In the past year, however, the lines between these two worlds have been blurring.Retailers, for their part, have been adopting some ...
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Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
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Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
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What is Licensed Content? What Can it Do For Your Marketing Program?
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
