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It’s no secret that AI tools like ChatGPT and Google Gemini are rapidly reshaping how people search. One survey by The Information found that 77% of its subscribers are using traditional search less. And even when people do use Google, a 2024 Sparktoro study found that 60% of all searches ...
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See what’s brimming beneath marketing’s surface. Explore ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.------------------Like every Millennial in a marketing profession these days, I live in mild fear of having work labeled as “cringe.” We’ve all seen the rise and fall of brand darlings ...
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(Bloomberg Opinion) -- Nearly two years since the launch of OpenAI’s ChatGPT, I had my first true “wow” moment from the artificial intelligence frenzy.Granted, I’ve been impressed by how chatbots can generate helpful responses and synthesize information. I’ve amused myself with some of the images I’ve created with various applications. But mostly ...
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Come October, it’s officially spooky season. And while ghosts, goblins, and ghouls may haunt our TV screens, there’s an even scarier villain out there in the darkness: dreaded marketing nightmares. This Halloween, we’re facing the chilling scenarios that lurk behind every inbox, campaign calendar, and project management app head-on — and ...
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Looking to prepare yourself for the next stage in your marketing career?This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities.The research, which incorporates feedback from 2,000 B2B marketing leaders, ...
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See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group. The last few months have been a wild ride in the world of SEO. From major Google document leaks shedding light on their secretive search ranking process to the ...
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