POV
NEW YORK — Attend enough marketing conferences, and one is likely to hear a certain phrase: Brands need to move “at the speed of culture.” Developing cultural strategies has become a top mandate for marketers, often equated with better engaging Gen Z. Part of the problem for those aspiring to tap ...
POV
Let’s face it: there’s a new wave of buyers on the rise. Gen Z is moving into decision-making roles at B2B companies faster than we can blink. According to Forrester’s 2024 Buyers’ Journey Survey, over two-thirds of buyers involved in big-ticket transactions are now Millennials and Gen Z. So, what does this ...
POV
A new year brings excitement and uncertainty, possibility and anxiety, hope and hesitation. And while it’s impossible to predict the future, we can prepare by setting expectations for the year ahead.Each year, studioID gathers industry-shaping insights through our Content Marketing and Demand Generation Predictions survey to provide marketers with actionable ...
POV
Presenting the third annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. Selected for their dedication, innovation, and influence, these brands showed up and showed out in 2024.So, who rose to the top? Across an array of industries, get inspired with a look ...
POV
It’s no secret that AI tools like ChatGPT and Google Gemini are rapidly reshaping how people search. One survey by The Information found that 77% of its subscribers are using traditional search less. And even when people do use Google, a 2024 Sparktoro study found that 60% of all searches ...
POV
See what’s brimming beneath marketing’s surface. Explore ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.------------------Like every Millennial in a marketing profession these days, I live in mild fear of having work labeled as “cringe.” We’ve all seen the rise and fall of brand darlings ...
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