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How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty
Times are tough. Businesses are hurting and some marketing budgets are being spread thin. What’s a marketer to do? Don’t panic, there’s always room in the budget for a cost-effective tool that drives growth.In tough economic times, many businesses are focused on cutting costs and finding novel ways to generate ...
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AANHPI Heritage Month—How Brands Can Reach Gen Z and Older Generations by Embracing Cultural Diversity
The desire for belonging is widely felt, but blending in is no longer part of that journey.Coming of age in a predominantly white community is an experience shared by many Asians, Asian Americans, Native Hawaiians and Pacific Islanders. Like many AANHPI people from his generation, Lorenz Esguerra—a first-generation Filipino American whose ...
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Unlocking the Power of B2B Personalization
B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer ...
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How Brand Collabs Can Help Marketers in a Down Economy
More marketers may be turning to brand collaborations as a way to lower costs in a tough economy.It seemed like a match made in brand heaven. Late last month, Gen Z beauty brand favorite e.l.f. teamed up with teen retailer American Eagle on a product collaboration that included a jeans-themed ...
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Content Licensing for Marketers: Everything You Need to Know
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the client (licensee) allowing them to republish a copy of the full article on their own property in its original form.As ...
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springboard Top 50 Content Marketing Programs of 2022
Introducing the first annual springboard Top 50 list: a celebration of the best content marketing programs across the landscape. Selected based upon their stand-out dedication to orchestrating content programs that engage, assist, and entertain their audience above all else — these brands showed up and showed out in 2022. So, ...
