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What is Licensed Content? What Can it Do For Your Marketing Program?
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
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5 Signs Your Marketing Program Needs Licensed Content
Licensed content, also referred to as “syndicated content” or “content licensing,” is an effective, strategic tool for your content marketing program. Our content Marketplace is a rich, diverse library of articles from authoritative publishers like Fast Company, CIO, Business Insider, Cleveland Clinic, Marketing Dive, Forbes, The Associated Press, and thousands ...
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Auto Content Marketing: Why Car Brands Have a Long Road Ahead
A great content marketing strategy requires keeping your eyes on the road, maintaining the right speed, and finding ways around the inevitable roadblocks that will obstruct your path.When it comes to the state of content marketing in the auto industry, however, some major car brands are running on fumes.There's a ...
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The Complex Crossroads of Marketing and Corporate Political Activity
Not long ago, an organization’s political contributions rarely created a stir. Now that consumers are more deeply engaged with brands on different levels, corporate politics and policies face unprecedented scrutiny.I recently asked Paul Washington, executive director of The Conference Board ESG (Environmental, Social and Governance) Center, what this means for marketers.Paul ...
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What Marketers Can Learn from the Newsroom
2020 disrupted even the best laid marketing plans and gave rise to shifts in consumer behavior and values that will last well into 2021. In a time where marketers are expected to have a voice that moves at the speed of news — who better to turn to for advice ...
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The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
