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3 Myths About Creativity in B2B Marketing
Think creativity doesn’t belong in B2B marketing? Think again. When applied correctly, it’s artistry and creative thinking that make a campaign stand out — regardless of the target audience. Need proof? This year, in partnership with LinkedIn’s think tank The B2B Institute, the most exciting annual industry award ceremony unveiled a ...
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The Backbone of Experiential Marketing: Airtight Content Strategy
Experiential marketing (also known as event marketing) creates opportunities for businesses to interact with their audiences in real-world situations and settings. And it’s an incredibly powerful way to generate leads and build brand awareness. In fact, according to HubSpot, 65% of brands report that experiential marketing positively impacts sales. For B2B ...
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6 Sessions You Can’t Miss at Content Marketing World 2022
Content Marketing World 2022 is quickly approaching, and industry leaders from coast to coast are kicking into high gear. But with over 2,000 expected attendees and more than 150 speakers sharing insights over the course of just a couple of days, how will you choose which sessions to attend? Have ...
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studioID by Industry Dive Returns to Content Marketing World 2022
Industry conferences are back with a vengeance and rightfully so. Collaborating with others in your industry, sharing valuable insights, and expanding your network are just a few reasons why conferences are beneficial to marketers like you. In just a few weeks, the premier content marketing conference will kick off – ...
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Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn
studioID's VP, Content, Matt McCue underscores why content is more critical than ever in times of economic volatility. Are we in for a big banana? That’s the term the President Jimmy Carter White House used instead of “recession” because one sounds terrible and one sounds so darn funny. Hard to say ...
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Surviving a Recession—How Brands Can Drive Growth During a Downturn
By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.Inflation is at a 40-year high, the GDP is contracting and we’ve officially entered a bear market. About a third of U.S. economists say a recession is likely; some say it has already begun. Marketers ...
