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Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn
studioID's VP, Content, Matt McCue underscores why content is more critical than ever in times of economic volatility. Are we in for a big banana? That’s the term the President Jimmy Carter White House used instead of “recession” because one sounds terrible and one sounds so darn funny. Hard to say ...
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Surviving a Recession—How Brands Can Drive Growth During a Downturn
By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.Inflation is at a 40-year high, the GDP is contracting and we’ve officially entered a bear market. About a third of U.S. economists say a recession is likely; some say it has already begun. Marketers ...
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The Great Resignation is Turning Into the Great Uncertainty
If unemployment increases and there are more layoff announcements, it's likely that workers won’t readily switch jobs.The United States government is pouring cold water on the economy and job market to battle inflation. It seems like a masochistic policy, as people must lose their jobs to reduce costs. With such ...
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How Marketers Can Honor Awareness Months + Holidays with Tact
The corporate world has often been accused of piggybacking on month-long observances and celebratory holidays; cue the flood of rainbow logos and merch that arrives on June 1st and vanishes by June 31st, or the sugar skulls that appear around Halloween. These days, though, audiences are hyper-sensitive to empty efforts ...
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3 Brand Campaigns that Reflect the Spirit of Pride Month
In June 2022, a rainbow-washed logo isn’t going to cut it; in fact, it’s more than likely to ruffle some feathers. But brands that do nothing to commemorate Pride Month risk getting called out as well. That’s because it’s not enough to wait till the start of summer to show ...
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Should Juneteenth Be a Marketing Event?
On June 17, 2021, Juneteenth became an official federal holiday, bringing a much-needed recognition to what many considered the longest-running African American holiday in America.To recap the holiday's origins, on June 19, 1865, nearly 2,000 Union troops arrived in Galveston Bay, Texas. The army announced that the more than 250,000 ...
