POV 
- Select Category
- Best in Class
- How To
- Profiles
- Trending
- Trends
POV
Why Retailers Should Be Learning from CPG Marketing Strategies
As this column is primarily focused on the world of retail, we tend to look at retail and consumer packaged goods as a binary, with different rules governing each. In the past year, however, the lines between these two worlds have been blurring.Retailers, for their part, have been adopting some ...
POV
Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
POV
Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
POV
What is Licensed Content? What Can it Do For Your Marketing Program?
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
POV
5 Signs Your Marketing Program Needs Licensed Content
Licensed content, also referred to as “syndicated content” or “content licensing,” is an effective, strategic tool for your content marketing program. Our content Marketplace is a rich, diverse library of articles from authoritative publishers like Fast Company, CIO, Business Insider, Cleveland Clinic, Marketing Dive, Forbes, The Associated Press, and thousands ...
POV
Auto Content Marketing: Why Car Brands Have a Long Road Ahead
A great content marketing strategy requires keeping your eyes on the road, maintaining the right speed, and finding ways around the inevitable roadblocks that will obstruct your path.When it comes to the state of content marketing in the auto industry, however, some major car brands are running on fumes.There's a ...
