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How Marketers Can Honor Awareness Months + Holidays with Tact
The corporate world has often been accused of piggybacking on month-long observances and celebratory holidays; cue the flood of rainbow logos and merch that arrives on June 1st and vanishes by June 31st, or the sugar skulls that appear around Halloween. These days, though, audiences are hyper-sensitive to empty efforts ...
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3 Brand Campaigns that Reflect the Spirit of Pride Month
In June 2022, a rainbow-washed logo isn’t going to cut it; in fact, it’s more than likely to ruffle some feathers. But brands that do nothing to commemorate Pride Month risk getting called out as well. That’s because it’s not enough to wait till the start of summer to show ...
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Should Juneteenth Be a Marketing Event?
On June 17, 2021, Juneteenth became an official federal holiday, bringing a much-needed recognition to what many considered the longest-running African American holiday in America.To recap the holiday's origins, on June 19, 1865, nearly 2,000 Union troops arrived in Galveston Bay, Texas. The army announced that the more than 250,000 ...
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Licensed Content 2022: The Definitive Guide
What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a constant flow of content to attract, engage, and retain audiences across ...
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4 Keys to Addressing Today’s Audiences Authentically
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No matter who we are or what kind of content we’re interacting with, people expect realness and authenticity at home and at ...
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The Third-Party Cookie Solution: First-Party Data
Why the coming privacy and identity changes will benefit the entire industry—and what 9 out of 10 publishers need to know.The cookie apocalypse is essentially our industry’s Y2K problem. But just like on the first day of the new millennium, when the world worried if clocks might stop, credit card ...
