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3 Reasons Podcast Ads Can Connect Brand and Performance Marketing
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.Brand marketing and performance marketing have historically been very separate disciplines, much to the chagrin of business and marketing leaders who are trying to make ...
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Content Marketing in 2022: A Retrospective + Signs of What’s to Come
Last year, we polled our community of content marketers to predict what 2022 would hold for the world of content marketing. Now that 2023 is almost here, let’s take a look at those predictions, how the year panned out, and how these insights are clueing us in to what’s coming ...
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Demand and ABM Leaders Must Stay Focused on Long-Term Success in 2023
Just when it looked as though 2022 would be the year when the pandemic that has depressed global economies would finally pass and business would return to “normal,” new variants emerged, vaccinations stalled, and Russia’s invasion of Ukraine spurred inflation around the world.As they plan for 2023, demand and ABM ...
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3 Myths About Creativity in B2B Marketing
Think creativity doesn’t belong in B2B marketing? Think again. When applied correctly, it’s artistry and creative thinking that make a campaign stand out — regardless of the target audience. Need proof? This year, in partnership with LinkedIn’s think tank The B2B Institute, the most exciting annual industry award ceremony unveiled a ...
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The Backbone of Experiential Marketing: Airtight Content Strategy
Experiential marketing (also known as event marketing) creates opportunities for businesses to interact with their audiences in real-world situations and settings. And it’s an incredibly powerful way to generate leads and build brand awareness. In fact, according to HubSpot, 65% of brands report that experiential marketing positively impacts sales. For B2B ...
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6 Sessions You Can’t Miss at Content Marketing World 2022
Content Marketing World 2022 is quickly approaching, and industry leaders from coast to coast are kicking into high gear. But with over 2,000 expected attendees and more than 150 speakers sharing insights over the course of just a couple of days, how will you choose which sessions to attend? Have ...
