Profiles 
- Select Category
- Best in Class
- How To
- Insights
- POV
- Strategies
- Tools & Templates
- Trending
- Trends
Profiles
Demystifying the Science Underlying Brand Positioning
Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both consumer and business-to-business (B2B) organizations for several important reasons:Positional advantage is the north star for the go to market strategy, ...
Profiles
Club Med’s Managing Director (UK & Northern Europe) on the Future of Travel Marketing
As people begin to resume their explorations of destinations far and wide, travel companies need to be innovative in their marketing strategies to capitalize on this revival. Keenly watching this resurgence is Club Med, a premium all-inclusive resort operator with 65 resorts worldwide.As Club Med's Managing Director of UK & ...
Profiles
MetLife Marketing Leader Shares Insights on the Role of Digital Marketing and Data
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat down with Matt Diiorio, MetLife’s Assistant Vice President of Global Brand & Marketing, to talk about how marketing has changed, as ...
Profiles
Spotify’s CMO on Using Data to Create Content Marketing Hits
There is a fine art to leveraging data to understand your consumers, and few brands are doing it as well as Spotify.Recenty, Seth Farbman, Chief Marketing Officer of Spotify, shared how the music streaming service is able to understand individual customers on a personal level, as well as pinpoint larger ...
Profiles
How Suave Used Content to Launch a Successful Marketing Campaign
Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products.And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a luxury haircare brand, dubbed "evaus." (That’s "Suave" spelled backwards.)In a clever marketing ...
