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Profiles
MetLife Marketing Leader Shares Insights on the Role of Digital Marketing and Data
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat down with Matt Diiorio, MetLife’s Assistant Vice President of Global Brand & Marketing, to talk about how marketing has changed, as ...
Profiles
Spotify’s CMO on Using Data to Create Content Marketing Hits
There is a fine art to leveraging data to understand your consumers, and few brands are doing it as well as Spotify.Recenty, Seth Farbman, Chief Marketing Officer of Spotify, shared how the music streaming service is able to understand individual customers on a personal level, as well as pinpoint larger ...
Profiles
How Suave Used Content to Launch a Successful Marketing Campaign
Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products.And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a luxury haircare brand, dubbed "evaus." (That’s "Suave" spelled backwards.)In a clever marketing ...
