Profiles
In the fast-paced world of marketing, even carefully planned campaigns can take unexpected turns. Coffee Mate’s recent collaboration with HBO’s The White Lotus shows how brands must be prepared to pivot when reality doesn’t match the marketing plan. [Spoiler Alert - details of the final episode of The White Lotus ...
Profiles
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here.Two besuited men fighting in a cafe. Women jumping through plate glass windows, from helicopters and out of buildings. A driver blowing up a stack of TVs ...
Profiles
In a market that’s saturated with food and lifestyle brands, Graza Olive Oil has managed to carve out a unique, flavorful space of its own in the kitchens of home cooks and seasoned pros across the country. Known for its signature squeeze bottles and playfully approachable brand identity, it’s rapidly ...
Profiles
How Re manages a global team from Dhaka to NYC remotely, leads with empathy, and finds peace with an EDM-country playlist.Step into a ‘Day in the Life’ — your inside look into how marketing’s most dynamic leaders kick-start their days, manage competing tasks, and stay calm and collected through it all.Enter ...
Profiles
Marketing has changed across all industries. But HR marketing in particular has evolved by leaps and bounds as the world of work looks far different than it did a few short years ago. The Predictive Index (PI), a talent optimization platform, has consistently known how to talk to its HR audience ...
Profiles
The Super Bowl remains the biggest betting moment of the year, with nearly 68 million American adults estimated to have bet more than $23 billion on last night's contest, per an American Gaming Association survey. And as legal sports betting has expanded to 38 states and Washington, D.C., about $1.5 ...
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