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Best in Class
Beauty Content Marketing: Tips from The Estée Lauder Companies’ Alicianne Rand
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
Best in Class
How Capital One Uses Content Marketing Techniques in PR + Corporate Communications
You might not always equate public relations with content, but for Sukhi Sahni, Capital One's Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her team produces original content, works with influencers, and lands impressive publisher partnerships. At the end of the day, she says, ...
Profiles
MetLife Marketing Leader Shares Insights on the Role of Digital Marketing and Data
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat down with Matt Diiorio, MetLife’s Assistant Vice President of Global Brand & Marketing, to talk about how marketing has changed, as ...
POV
What Marketers Can Learn from the Newsroom
2020 disrupted even the best laid marketing plans and gave rise to lasting impacts and shifts in consumer behavior. Who better to turn to for advice on how to pivot with agility than the newsroom? 2020 was a year like no other, impacting everything and everyone across the globe — including ...
How To
Featured Snippets: The SEO Opportunity You May Be Missing Out On
Ever wondered about the mechanics of Google's Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate goal of SEO is landing in the #1 spot for a popular keyword, or at least appearing on the first page ...
Trends
5 SEO Trends You Need to Know in 2021
In the ever-evolving world of SEO, here's 5 key trends that warrant your attention in 2021: At its core, SEO focuses on the site visitor. People use search engines because they want answers. As a business, as a brand, your SEO focus remains constant: Can you be found? Can you offer ...
