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Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
How To
How to Plan Your B2B Content Marketing Strategy
In the content marketing world, a lot of attention gets paid to top B2C brands doing amazing or flashy things, but B2B marketers have quickly caught on to the huge role content can play in meeting their marketing goals as well. In fact, when asked by Content Marketing Institute what top 5 ...
