How To
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and as one of studioID’s AI enthusiasts, it was up to me to figure out where — and whether or not ...
Best in Class
In an era where digital noise is louder than ever, standing out during the holiday season has become a serious challenge for marketers. But as we wrap up 2023, certain brands are managing to capture audience attention and win hearts — as well as customers.From heartwarming narratives that tug at ...
Trends
Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to describe brands that inspire “Loyalty Beyond Reason.”The power of Lovemarks, according to Roberts, is that they treat customers as fully realized, emotional human beings rather than a statistic or target. He cites three ...
POV
As Taylor Swift rolls into the final leg of what is on pace to be the highest-grossing concert tour in history, there are dozens of marketing lessons to be learned. For months, Swift’s Eras Tour has dominated our TikTok feeds, news cycles, and Spotify playlists. The global superstar, musician, and ...
Best in Class
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and nation-wide Black Lives Matter protests, leading brands and businesses are dedicating themselves to elevating and diversifying their values, products, and ...
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