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Content Marketing Predictions for 2023 (And How to Navigate Them)
What a difference a year makes. We’re looking out into a completely different economic climate than we were this time last year. But despite an uncertain economy, content marketing leaders aren’t hitting the doomsday panic button just yet. In fact, in our recent Content Marketing Predictions for 2023 survey of ...
POV
springboard Top 50 Content Marketing Programs of 2022
Introducing the first annual springboard Top 50 list: a celebration of the best content marketing programs across the landscape. Selected based upon their stand-out dedication to orchestrating content programs that engage, assist, and entertain their audience above all else — these brands showed up and showed out in 2022. So, ...
Trends
3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
Trends
Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated fairly. To fill this information gap, Content Marketing Institute (CMI) recently surveyed 1,163 content marketers to produce a data-driven report ...
POV
3 Myths About Creativity in B2B Marketing
Think creativity doesn’t belong in B2B marketing? Think again. When applied correctly, it’s artistry and creative thinking that make a campaign stand out — regardless of the target audience. Need proof? This year, in partnership with LinkedIn’s think tank The B2B Institute, the most exciting annual industry award ceremony unveiled a ...
Tools & Templates
How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel
Dive Into Episode 2 of studioID's Investigative Marketing Series: Into the Funnel.Join our resident experts to explore the creativity conundrum in B2B marketing and get a framework for arriving at your next great idea. In the second installment of studioID’s investigative marketing series, you’ll learn how to:Overcome common creativity roadblocksApply our ...
