Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
Trends
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
POV
See what’s brimming beneath marketing’s surface. Explore ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.------------------Like every Millennial in a marketing profession these days, I live in mild fear of having work labeled as “cringe.” We’ve all seen the rise and fall of brand darlings ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
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