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How To
How Ann Handley Tells True Stories Well
When endeavoring to tell true stories in content marketing, it can be easy to fall into a pattern of: present the facts and the figures, get straight to the point, and get out. Yet in our quest for precision, are we inadvertently creating messaging that works against our goals? In her ...
Trends
Content Marketing Predictions for 2022 (And How to Navigate Them)
Each new year in the world of content marketing is defined by change. Budgets shift. Audience expectations and habits evolve. New trends crop up. Technology advances. Fresh formats and platforms rise as stale predecessors fall.We’re expected to not only keep an eye on these individual changes, but also understand how ...
