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Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
How To
5 Steps to Content Planning for the Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps.But we all know that clicks and pageviews are meaningless unless they come from your target audience. So how do you create content that your target audience ...
