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6 Mission-Critical Content Marketing Statistics for 2023
ChatGPT and other AI tools may be the most talked about tech news in some time. But it’s far from the only thing content marketing leaders need to be keeping in mind this year. We’ve scoured through all kinds of content marketing statistics, research, and reports to bring you six ...
Trends
ChatGPT vs. Content Marketers: Who Came Out on Top?
ChatGPT has sent shockwaves across industries since its release late last year. And even after a few months on, everyone’s still talking about the new tech and what it means for wide-ranging fields like law, medicine, academia, content marketing and far beyond. Marketing teams are especially abuzz with all kinds of ...
How To
5 Ways Marketing and Sales Teams Can Still Thrive During a Recession
During periods of economic uncertainty, the only way to push forward is to come together. Even leading brands and companies feel the impact of a recession, but jumping ship with drastic budget cuts just isn’t an option. Marketing Dive reports that 60% of brands that increased media investment during the last ...
Trends
Content Marketing Predictions for 2023 (And How to Navigate Them)
What a difference a year makes. We’re looking out into a completely different economic climate than we were this time last year. But despite an uncertain economy, content marketing leaders aren’t hitting the doomsday panic button just yet. In fact, in our recent Content Marketing Predictions for 2023 survey of ...
Best in Class
3 Brands Commemorating Black History Month the Right Way
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and nation-wide Black Lives Matter protests, leading brands and businesses are dedicating themselves to elevating and diversifying their values, products, and ...
