Trends
As CMOs struggle to plan for the future, digital video may provide hope. Published July 8, 2025 • By Marketing DiveSocial media and influencersThe AI futureEconomic uncertaintyThe CMO breakdownThe rise of Gen AlphaCTV’s bright sideSocial Media and InfluencersThe global social media ad market is expected to grow 12% this year ...
Trends
One of the questions I have been pondering lately is whether AI web browsers with integrated chatbots could replace search engines.To get some perspective on this question, I looked at a recent study by One Little Web that analyzed 24 months of web traffic data (Apr 2023 to Mar 2025) ...
Trends
Whether you’re a B2B or B2C brand, at the end of the day, you’re still marketing to people. The same individuals who scour the internet for their next vacation are also the ones making business decisions. This means many of the content formats and storytelling techniques that hook B2C consumers ...
Trends
Attention is the new currency, and marketers are working harder than ever to earn it in a world full of endless distractions. Effective content marketing isn’t just about creating content; it’s about captivating audiences and keeping their attention long enough to make an impact.To stand out, content must hook users ...
Trends
June 1 came and went without the usual cascade of rainbow logos. Meta, Pepsi, and Ubisoft — brands that embraced LGBTQ+ marketing with Pride colors just two years ago — stayed monochrome, betting that neutrality equals safety. For a decade, we criticized these brands for 'rainbow washing,' accusing them of ...
Trends
In recent years, content marketing trends have been heavily shaped by emerging technologies, particularly generative AI. But in 2025, there’s a notable shift: the human is coming back in favor. There is a common thread across many of the 2025 B2B marketing trends: the need for content that feels more personal, ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.
Subscribe to receive marketing insights, industry intel, and proprietary reports.