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Trends
Content Marketing: The Current Economic Outlook
From Hollywood to Silicon Valley, New York and everyone in between, people and companies across sectors are bracing for an upcoming recession — defined as two consecutive quarters of economic decline. With the ongoing pandemic, rising inflation, labor shortages, supply chain issues and Russia’s relentless invasion of Ukraine, we’re at a ...
Trends
How Back-to-School Marketers are Pivoting Amid Record Inflation and Economic Anxiety
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are ...
Trends
The State of Social Listening in 2022 – How Social Listening Ties Into Your Broader Strategy
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they apply to your digital marketing approach.Learning that people are critical ...
Trends
7 Need-to-Know Statistics for Content Marketers in 2022
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that resonate. But with new reports and studies dropping daily, it can be tough to keep up with it all and ...
Trends
Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions
As social media usage evolves, so do usage trends, and the content types that people find the most engaging, and more enticing in social apps.Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the ...
Trends
How Job Site Monster is Recasting Itself Following ‘The Great Resignation’
Monster's first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.Job site Monster.com is breaking a new campaign from Havas’ Arnold Worldwide—its first since 2019—positioning itself as a contemporary destination for job seekers in a world where "The Great Resignation" has changed ...
