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Shifting Power Dynamics Are Championing Creators in Brand Marketing
Consumers today have had enough with the interruptive and disruptive nature of traditional advertising and marketing, and at the same time, are engaging more with social platforms like TikTok and YouTube to source commercial information on products. Together, these factors have helped give rise to significant consumer demand for influencers ...
Trends
2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs
By Lieu Pham (VP Strategy, studioID) | Melissa Mattoon (Senior Strategist, studioID) | and Liam Berry (Senior Strategist, studioID)Targeting CFOs in your marketing strategy? Let’s take a closer look at the trending topics driving clicks and engagement for 2023 based upon CFO Dive's first-party readership data.The 2023 CFO Content Forecast Welcome ...
Trends
3 Reasons Influencer Marketing Is Still a Thing
Look around you. Not as many people are picking up the daily newspaper or sitting through long commercials on TV. However, they do have one thing in common. Regardless of the demographic, they are scrolling social media on their phones.According to Pew Research, 70% of Americans check Facebook daily. It’s ...
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ChatGPT vs. Content Marketers: Who Came Out on Top?
ChatGPT has sent shockwaves across industries since its release late last year. And even after a few months on, everyone’s still talking about the new tech and what it means for wide-ranging fields like law, medicine, academia, content marketing and far beyond. Marketing teams are especially abuzz with all kinds of ...
Trends
5 Short-Form Video Trends for Share-Worthy Content in 2023
TikTok, Reels, YouTube Shorts, Instagram stories, TV spots … the list goes on. Short-form video content is everywhere you look these days — and all of it is fighting for your attention.Most marketers agree that short-form videos are videos that are 60 seconds or less. And it’s not hard to ...
Trends
What Generative AI Means for Brands — a Marketing Guide to ChatGPT, DALL-E, and Other Artificial Intelligence
Chatbots and image generators are the latest technology piquing marketers’ interest.It was only a matter of time before advertisers got their hands on AI. To be fair, the technology has been used in ad tech for years, but generative AI, a subtype of artificial intelligence that has obvious—and fun—applications, has ...
