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Why Partnerships Are the Biggest Investment Brands Should Make This Year
We’re a couple of months past the first in-person Cannes Lions festival in two years. But this year, more than any other, I find myself reflecting on how different this particular event was. For the first time ever, in my opinion, my fellow Cannes attendees showed a true, genuine desire ...
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4 Brands Leading Future-Focused Content Marketing Strategies
As 2023 approaches and the metaverse continues to expand, sometimes it kind of feels like we’re living in the future. But certain brands have been there for a while. From next-gen technologies to forward-thinking campaigns, which brands have their sights set on staying ahead of the curve? Check out how ...
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3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
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Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated fairly. To fill this information gap, Content Marketing Institute (CMI) recently surveyed 1,163 content marketers to produce a data-driven report ...
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32 Trends for Social Media Marketing in 2023
We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at ...
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As Retailers Sell More Ads, Marketers’ Frustrations and Fears Grow
Despite recessionary warnings sounding ahead of the holidays and brands tightening their belts, one area of advertising can’t seem to stop growing. Retail media is now estimated to represent 11% of total advertising spend at the global level, a meteoric ascendance for a category that wasn’t widely recognized until a ...
