Trends
Social media has become a key connective tool, with billions of people logging on every day to get the latest updates, check in with friends, share important messages, and more.And that “more” includes shopping, and in particular, maintaining an awareness of the latest deals and offers from the brands that ...
Trends
Artificial intelligence is beginning to change the ways consumers find and trust information. A striking finding from the 2025 Consumer Adoption of AI Report reveals that nearly 41% of consumers trust generative AI search results more than paid search results, while only 15% trust AI less than search ads.The study ...
Trends
How are other demand-generation marketers approaching 2025? We asked. And hundreds of industry experts answered. Explore the results of our 2025 Demand Gen Predictions survey to uncover the top trends, challenges, and shifts experts forecasted for this year.From AI-driven marketing and budget shifts to fluctuating campaign priorities and evolving distribution channels, ...
Trends
The future of content marketing in 2025 has been revealed.Explore the results of our 2025 Content Marketing Predictions survey to uncover the top trends, challenges, and shifts forecasted by hundreds of industry experts for this year.From AI-driven marketing and budget shifts to fluctuating campaign priorities and evolving distribution channels, check ...
Trends
With Meta and X both increasing their focus on AI, and other social apps looking to integrate more AI features, what does that mean for the future of social media, and the expanded impacts on our interactive structures?Because no matter how you look at it, social media is now a ...
Trends
Marketing Dive analyzes key details of the big game each year. For more coverage, view our analysis of the best and worst Super Bowl ads, or check out every commercial that ran during the game with our Super Bowl ad tracker.Overview63 ads shown57 unique advertisers$8M the approximate price of a ...
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