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3 Ways Brands Can Build Trust for the Post-COVID World
Marketers don’t need to be loud, political or provocative to build up goodwill and trust.With COVID-19 in decline across much of the country, consumer optimism is building. But while a new normal comes into view, customers are balancing re-entry into public life and a return to old habits against the ...
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How Brands are Fumbling Sustainability — and How They Can Get it Right
Even as consumers increasingly prefer green brands, not all brands have figured out how to market around sustainability.Notably, Volkswagen made headlines last month with a botched April Fool's Day prank that might have undermined its electric vehicle (EV) ambitions. The Voltswagen stunt illustrates how brands have had difficulty messaging around ...
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The State of SEO in 2021 [Infographic]
Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands are able to get on social media platforms, by a ...
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5 SEO Trends You Need to Know in 2021
In the ever-evolving world of SEO, here's 5 key trends that warrant your attention in 2021: At its core, SEO focuses on the site visitor. People use search engines because they want answers. As a business, as a brand, your SEO focus remains constant: Can you be found? Can you offer ...
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57% of Consumers Remained Loyal to a Brand During Chaotic 2020, Study Finds
Dive Brief:Eighty-one percent of consumers said they want to form a relationship with brands, a sign of their willingness to participate in loyalty programs, marketing firm Merkle found in a new survey shared with Marketing Dive. Discounts are the most popular loyalty reward, with 70% of consumers preferring these offers ...
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The Power of Branded Illustrations + Animation in Content Marketing
Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.So much so, in fact, ...
