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Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
Brands such as Marriott, Tripadvisor and Hilton are flooding the market with advertising dollars as travel rebounds, but their strategies are all different as the pandemic forced a reevaluation of priorities and an acceleration of technology.A year ago, consumers were hard-pressed to find a travel ad in the market as the ...
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How Augmented Reality (AR) is Shaping Content Marketing Experiences
Remember the summer of Pokémon GO? The mobile game's popularity spread like wildfire, proving that augmented reality (AR) can be a mainstream technology. And since then, the experience has improved and become even more accessible. Forward-looking content marketers are already using AR to promote everything from makeup to humanitarian campaigns.In ...
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Brands Must Go Beyond Advertising to Connect in a Post-COVID-19 World
The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author's own.We've been hearing about the pending "death of advertising" for years, with ever-increasing ads having less and less influence on actual consumer decisions. Today, the up to 10,000 ads we see every day makes ...
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How Brands Can Win In The Emerging New Economy
Innovation leaders, fasten your seatbelts: we’re taking off.Historically, periods of economic and cultural trauma have been followed by remarkable exuberance. In my hometown of Chicago, the great fire of 1871 sparked historic innovation out of the literal ashes. The pandemic of 1918 gave way to “The Roaring Twenties.” In the late ...
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3 Ways Brands Can Build Trust for the Post-COVID World
Marketers don’t need to be loud, political or provocative to build up goodwill and trust.With COVID-19 in decline across much of the country, consumer optimism is building. But while a new normal comes into view, customers are balancing re-entry into public life and a return to old habits against the ...
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How Brands are Fumbling Sustainability — and How They Can Get it Right
Even as consumers increasingly prefer green brands, not all brands have figured out how to market around sustainability.Notably, Volkswagen made headlines last month with a botched April Fool's Day prank that might have undermined its electric vehicle (EV) ambitions. The Voltswagen stunt illustrates how brands have had difficulty messaging around ...
