What’s working on LinkedIn in 2024?The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network.And it could help you map out a better approach to LinkedIn.First off, the data shows that multi-image posts ...
Social media is vital to marketers, but many users are getting tired of it.According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer ...
Everything has a dark side, and content marketing is no different. Lately, it seems like for every well-intended, mission-driven campaign, there’s a campaign with questionable practices to match. And while technological innovations have made way for an incredible array of new kinds of content and capabilities, they’ve also enabled a ...
Looking to make LinkedIn a bigger focus this year?The professional social media platform is having a moment, with a 22% increase in views of updates in the main feed year-over-year, and a 25% increase in public conversations in the app.The disruption at X seems to have pushed more industry chatter towards the app, ...
Marketing increasingly relies on the seemingly boundless possibilities of generative AI — tools like DALL-E for imagery, ChatGPT, Claude, and Jasper for instantly creating taglines, ads, and even entire campaigns, and prediction algorithms that keep getting smarter. According to Drift, 64% of marketers already use AI to augment strategies, with ...
If you've been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when it comes to assessing and demonstrating success. But in reality, CTR can be gold-plated, and its shine will rub off ...
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