If you've been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when it comes to assessing and demonstrating success. But in reality, CTR can be gold-plated, and its shine will rub off ...
Content marketing is constantly evolving, and a crucial part of the puzzle is visual storytelling. Every year, thought leaders in the space share predictions on what we’re likely to see in the months ahead, from relevant subject matter to the use of particular colors, design tactics, mediums, and more. According ...
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends.Which can also be frustrating for those trying to use these platforms for any business ...
Overview 57 ads 53 unique advertisers* $7M price per 30-second ad 0% price increase for ads from 2023Note: *Not including advertisements from FX and Universal(Source: Multiple media outlets)115.5M people tuned into Super Bowl LVIII (Source: AdImpact)ViewershipWhere viewers tuned into the Super BowlLinear TV was most popular but streaming held its ...
If you focus on staying up-to-date and strategic in your approach, LinkedIn could very well be your most successful marketing tool this year. 82% of B2B marketers see their greatest success with LinkedIn compared to other social channels. And it's no wonder. As the world's largest professional network, boasting over 1 billion ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.