Trends
This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus on engaging younger generations could be what makes the difference between sink or swim. Spending this season is expected ...
Trends
Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive behavior, aptly describes the current state of B2B marketing, especially at the middle market and enterprise levels. Despite evolving technologies and market ...
Trends
Certain trends rise to the top of the heap every year, no matter what industry you’re in. Driven by technological advancements, changing consumer preferences, and broader societal shifts, this year we’ve identified five key trends shaping the way brands communicate, engage, and build relationships with their audiences.2024 has been full ...
Trends
Picture this: you have a shiny new list of B2B email leads to pursue. As you scroll through the list, you notice a handful of addresses with personal email extensions such as Gmail and Yahoo.Your first instinct might be to toss personal email addresses to the side and focus solely ...
Trends
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of Kraft Heinz, Unilever and PepsiCo, this approach also been adopted ...
Trends
Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has become a difficult task. Further complicating the issue is the large gray area a lot of content can fall ...
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