[Editor's Note: This article was written on January 9, 2025 at 9:00 AM EST.](Bloomberg Opinion) -- On Friday, the Supreme Court will hear oral arguments over whether TikTok should be banned in the US on January 19. Mia Manson, a pole vaulter at the University of Michigan, will be paying ...
In today’s digital world, where the average person spends more than 6-hours a day on the internet, distractions are everywhere. Whether it’s from social media, Slack, emails, or Whatsapp, capturing someone’s attention and holding it for longer than a few seconds has become a real challenge for marketers.This is where ...
Consumers have a wandering eye, meaning brands must continuously vie for their attention. Year after year, becomes more challenging for marketers to capture consumers’ focus. So why not zero in on what’s already got their attention?As Craig Davis, former Chief Creative Officer at J. Walter Thompson, once said, “We need ...
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.Which, this year, is going to include a lot of inaccurate predictions ...
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
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