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Don’t Make These Marketing-Budget Mistakes in 2022
The following is a guest post by Aimee Schuster, CEO and founder at Bandwidth Strategy. Opinions are the author's own.The inherent difficulty in setting a marketing budget is knowing that it's almost never set. As I've experienced throughout my career, marketing dollars are the first to be pulled back as ...
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Trends Shaping the Content Marketing Industry
As marketers, we can always count on one constant: change. Preferences, behaviors, processes, and habits never stay static for long. This continual state of flux is what keeps the marketing industry so dynamic and interesting — but it can also leave us at a loss for where we need to ...
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How Holiday Marketers Can Blend In-Store and App Experiences
For a second consecutive year, the holiday shopping season will see digital and in-store experiences intermingle as more consumers rely on their mobile devices to help cross off items on their gift lists. Some people are still steering clear from shopping in stores, opting for shipping or buy online pickup in ...
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5 Ways Brands Can Make the Most of the Holiday Shopping Season
Growing e-commerce requires balancing core product offerings with accessible technology and human understanding.Despite a 32% increase in sales since the start of the pandemic, digital commerce is at a critical juncture. Will sales continue to increase, or will they return to pre-pandemic levels as consumers step back into stores?The pandemic’s ...
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What’s Next for Marketers in the Era of Data-Privacy Legislation?
It seems like every week new privacy legislation emerges in the United States. As the status of legislation varies from state to state and an individual state’s policy is constantly developing, there is little to no room for error when it comes to consumer data. Currently, three states in the ...
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How Brands Are Using TikTok to Find Super-Fan Content Creators
TikTok is becoming a hub for brands to find their next content creators. As the short-form video app’s popularity has exploded, so too have the number of brands turning to TikTok to find their next cadre of creators.Brands like Disney, Chipotle, MLB, and Gatorade have all taken to TikTok to find ...
