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Tech Trends Dominating the Content Marketing Landscape
Among the four forces shaping visual storytelling and content marketing today — which include Sustainability, Wellness, and Realness, according to the experts at Getty Images — Technology may be the most powerful, and not just because of its immense influence over the other three elements at play. “Of all the driving ...
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8 Social Media Marketing Trends and Predictions for 2022 and Beyond
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?The team from Red Website Design share 8 social media trends to watch out for in this infographic.Here’s a quick summary:Social media emerges as ...
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The Future of PR and Getting Your Story Told
In today’s world, it’s no longer a secret that consumers connect to brands and businesses through their story. Whether it’s a sustainable hotel or a four-generation boutique, consumers crave personal anecdotes — so what’s the best way to foster and promote the uniqueness of your business’ story? I spoke with Zoey ...
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3 Ways Artificial Intelligence Will Change Marketing Forever
Marketers are no exception to the relentless pace of organizational digital transformation and automation—especially by leveraging artificial intelligence. AI-powered automation doesn’t just make a firm’s marketing department faster, it also becomes smarter by leveraging data far more efficiently than through manual methods. It’s no surprise that many companies have already begun ...
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How QSR Loyalty Programs Stack Up in 2021
Loyalty programs have become popular tools for quick-service restaurants, not only to retain and attract customers but also to collect coveted diner data. These rewards offerings have increased diner frequency, and several reports show loyalty members tend to spend more than their non-loyalty counterparts. Over 57% of users said they ...
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Back from the Brink: Why the CMO Role Has Experienced a Resurgence
The following is a guest post by Janice Caston, senior vice president for marketing at Toluna. Opinions are the author's own.Before COVID-19 wreaked havoc across the globe, there were warning signs that the role of chief marketing officer may have been slowly creeping toward extinction. Several high-profile brands were moving away from ...
