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Trends
Google Shares Results From its Latest Post-Cookie Tracking Experiments
As Google gradually moves towards phasing out data tracking cookies, it’s also looking to develop new, more privacy-friendly solutions that will enable advertisers to keep running effective online ad campaigns, despite the reduction in direct response data.Google’s main initiative on this front is its ‘Privacy Sandbox’ suite of tools, which ...
Trends
How Generative AI Is Forcing Changes in B2B Content
The development of generative AI is showing up in everything, everywhere, all at once. From GPT-4’s arrival to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop. For B2B marketers, it increases the pressure to ...
Trends
Audience Data and the Future of Content Marketing + Demand Gen
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall of the cookie and third-party data amid heightened privacy regulations, marketers have been forced to re-invent data collection processes and ...
Trends
General Mills Ramps Up Misinformation Fight As Generative AI Concerns Rise
Dive Brief:General Mills is broadening its efforts to detect misinformation online amid heightened concerns around the impact of generative artificial intelligence (AI), according to news shared with Marketing Dive. The packaged foods marketer and agency partner Mindshare have been testing Zefr’s AI-powered Atrium and are now looking to use it on ...
Trends
5 Essential Demand Generation Statistics for 2023
Your role as a demand generation marketer means you need to know the latest when it comes to your customers’ habits, what’s working for other demand gen marketers, and how you can improve your everyday processes. Without this knowledge, it’s challenging, if not impossible, to deliver content that develops trust ...
Trends
Ad-Supported Media Engagement Slips as Consumers Cut Back, Report Finds
Dive Brief:Media-usage trends stabilized closer to pre-pandemic levels in 2022, though certain channels are primed to come under greater pressure in the months ahead, according to the latest edition of PQ Media’s Global Consumer Media Usage Forecast. Global consumers spent 7.97 hours per day with media in 2022, up from 7.14 ...
