Trends
Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall. Including political advertising, ad revenue is forecast to grow 8.1% in 2024.Digital platforms, which include search, social, commerce, retail media and ...
Trends
Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to describe brands that inspire “Loyalty Beyond Reason.”The power of Lovemarks, according to Roberts, is that they treat customers as fully realized, emotional human beings rather than a statistic or target. He cites three ...
Trends
The travel industry is on a high growth curve with more consumers investing time and money in experiences and destinations. As a result the demand for zoos, theme parks, gardens, museums, and other local attractions to attract tourism dollars is as competitive as ever. Guest experience is often the key ...
Trends
Looking to get into YouTube Shorts, but not sure where to start?This might help. To help guide creators into Shorts, earlier this year, YouTube launched a new video series, hosted by creator Jade Beason, which shines a spotlight onto key Shorts trends of note. In addition, Beason also provides tips ...
Trends
Between the furor surrounding generative AI, crumbling cookies and mounting privacy concerns, and the rallying cry for today’s brands to be socially responsible, transformation is defining the marketing landscape in 2023. Refine your content marketing strategy with a look at the most critical trends dominating the marketing industry based on ...
Trends
Between market volatility and shifting consumer behavior, retail content marketers are in a daily battle to stay ahead of the curve as the landscape becomes increasingly unpredictable. Up your marketing strategy with a look at the most critical trends dominating the retail industry based on first-party engagement data from over ...
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