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3 Essential Email Marketing Metrics You Should Track & How to Improve Them

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are?

The team from Salesforce shares the essential email marketing metrics to measure in this infographic.

Here’s a quick summary:

  • Open rate
  • Bounce rate
  • Click-through rate

Check out the infographic for more detail.

Email tracking tips


A version of this post was first published on the Red Website Design blog. This article was written by Mark Walker-Ford from Social Media Today and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to


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