8 Tips to Improve Your LinkedIn Approach [Infographic]

Looking to make LinkedIn a bigger focus this year?

Amid broader changes in the social media landscape, LinkedIn is gaining more attention, with the platform reporting record levels of engagement, while it’s now also up to a billion total members.

Which could present a range of valuable opportunities, but like all social platforms, you need to approach LinkedIn with a defined strategy, in order to maximize your time and effort in the app.

This will help. LinkedIn advisor Diksha Singhal has put together an overview of some of the key considerations for building an effective and valuable LinkedIn presence.

Some good notes for your approach.

Related Reading: B2B LinkedIn Marketing: 9 Trends Leading Brands to Organic Success in 2025

This article was written by Andrew Hutchinson from Social Media Today and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to [email protected].