January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead.
In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help social media marketers build an effective game plan for 2023.
Below, you’ll find links to our 2023 social media planning series, which includes:
- Content strategy guidelines to help you define your brand’s content mission and set SMART goals
- Organic posting tips for Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest
- Explainers on how to research key topics of interest in your niche, understand the competitive landscape, and help you find your audience and connect with them where they’re active
- A holiday calendar and notes on the best days and times to post to each of the major platforms
Defining Your Brand and Content Mission
By Andrew Hutchinson • Jan. 3, 2023
Defining your brand mission is a key first step in building a social media marketing strategy. Read the full article ➔
Researching the Competition
By Andrew Hutchinson • Jan. 8, 2023
Understanding the competitive landscape – and what they’re getting right, and wrong – is another key step in your digital marketing process. Read the full article ➔
Researching Key Topics and Angles for Your Business
By Andrew Hutchinson • Jan. 5, 2023
What are the key topics of interest in your niche? Here’s how to find out. Read the full article ➔
Researching Promotional Placements and Opportunities
By Andrew Hutchinson • Jan. 10, 2023
In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment. Read the full article ➔
Facebook Posting Tips
By Andrew Hutchinson • Jan. 12, 2023
Looking to optimize your Facebook performance? Check out these tips. Read the full article ➔
Instagram Posting Tips
By Andrew Hutchinson • Jan. 16, 2023
Looking to get more out of IG in 2023? Here are some tips. Read the full article ➔
TikTok Posting Tips
By Andrew Hutchinson • Jan. 17, 2023
Boost your TikTok marketing performance in 2023 with these tips. Read the full article ➔
Twitter Posting Tips
By Andrew Hutchinson • Jan. 15, 2023
Looking to get more out of Twitter in 2023? Here are some tips. Read the full article ➔
LinkedIn Posting Tips
By Andrew Hutchinson • Jan. 23, 2023
Update your LinkedIn marketing approach with these tips. Read the full article ➔
Snapchat Posting Tips
By Andrew Hutchinson • Jan. 24, 2023
Looking to make Snapchat a bigger focus for your business in 2023? Here are some key tips. Read the full article ➔
Pinterest Posting Tips
By Andrew Hutchinson • Jan. 25, 2023
Looking to add Pinterest into your digital marketing mix in 2023? Read the full article ➔
Social Media Holiday Planner for 2023
By Andrew Hutchinson • Jan. 4, 2023
A handy guide to all the major tie-in events and holidays throughout the year. Read the full article ➔
The Best Days and Times to Post on Social Media in 2023
By Mark Walker-Ford • Jan. 4, 2023
This could help in your 2023 planning… Read the full article ➔
This article was written by Emma Wiltshire from Social Media Today and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].
