springboard Top 50 Content Marketing Brands of 2024

Presenting the third annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. Selected for their dedication, innovation, and influence, these brands showed up and showed out in 2024.

So, who rose to the top? Across an array of industries, get inspired with a look at content marketing’s finest and their stellar campaigns that stood out this year. 

Feeling nostalgic? See who made the list in past years: 2023 | 2022. 

Financial Services

Bloomberg L.P. is a financial software, data, and media company delivering business news, data, and analysis to readers around the world. As a leader in business and markets, Bloomberg L.P. helps leaders across industries make informed business decisions.

Why Their Content Stands Out 

Bloomberg is a media giant that earns its attention through content. From hosting high-profile events to delivering industry-spanning news through Bloomberg Television, the media company keeps audiences informed and engaged in-person and online. It also dominates the business conversation on social media, with Bloomberg Business commanding an impressive 14.9M followers combined on Instagram and X.

As a brand, Bloomberg expertly features employee stories that humanize the company, giving the impression that it’s not just a great company to work for but a great company to work with. The organization’s content speaks to its values, like the publication of its annual Impact Report, which features insights into how it invests in a diverse workforce and drives change on critical social issues. 

Content Spotlight: Bloomberg Screentime | Event/Video Series

Bloomberg Screentime gathers moguls, celebrities, and entrepreneurs paving the way for the next phase of pop culture. Set in the heart of Hollywood, the series hosts open discussions on everything from the future of Hollywood studios to AI’s impact on the creative industries.

Recently, their series focused on what’s next for entertainment. The episode featured clips from Michael Rapino, Clara Wu Tsai, Brian Roberts, Bela Bajaria, and—everyone’s favorite—Snoop Dogg. Guests talk about what it looks like to succeed in an increasingly fractured media landscape, hinting at how what we watch on our screens is up for grabs. Couldn’t make it live in Hollywood? Bloomberg enables easy cross-platform watching, with possibilities from Apple TV to Roku and Rakuten TV to your very own desktop. 

Capital One is a financial services company that offers a wide range of banking and credit solutions. From personal loans to business bank accounts, Capital One strives to make banking accessible to the masses. 

Why Their Content Stands Out 

“How Can We Help?” This is the first question visitors are asked before entering Capital One’s ‘Learn & Grow’ content hub. True to its goal of making banking more accessible, the company’s sharp focus on its customers shines through. Capital One’s articles relay complex financial concepts in quick and digestible soundbites, neatly summarizing what the reader will learn at the start of every article, allowing readers to determine if each article is right for them.

Beyond its corporate website, Capital One effectively utilizes a broad range of publishing platforms, including Facebook, Instagram, and YouTube, where it shares short, snappy videos, images, and infographics. Using the wealth of data at its fingertips, Capital One effectively crafts personalized content curated to resonate with its diverse range of customers. By making finance fun and relatable, the finserv giant stands out as a forward-thinking and innovative company that makes banking approachable for all.

Content Spotlight: Girls For a Change | Film Screening/Celebration Content

In this standout piece of content, Capital One celebrates their partner, Girls For A Change (GFAC), a youth development organization that empowers Black girls and girls of color in metropolitan areas. In this short video, Capital One highlights ‘Daughters’, GFAC’s film now streaming on Netflix. Capital One has partnered with GFAC since 2017, with programs that aim to nurture a wide range of skills including leadership, goal-planning, financial literacy, network building, and socio-emotional learning.

Rather than Capital One taking center stage, the video showcases four young women whose lives have been transformed through the resources and opportunities the partnership provided. By allowing the voices of young women to shine, Capital One tells a powerful and emotive story that is both authentic and modest — a real testament to the company’s commitment to drive meaningful change in a way that aligns with its core values.

Fidelity Investments is a leading financial services company offering financial planning, retirement plans, trading and brokerage services, and more. With a focus on customer-centric solutions, Fidelity helps individuals, institutions, and advisors achieve their financial goals.

Why Their Content Stands Out 

Jumping up twenty-six spots to #3 on this year’s Axios Harris Poll of America’s most reputable brands, it’s clear that Fidelity is playing its content cards right. Extensive educational resources are available via an active learning center and social media platforms dive into smart investing, trading, and real ways to save, arming Fidelity’s audience with the know-how they need to make smarter financial decisions. 

With a carefully organized library of topics and events, folks can find everything they need — as well as info they might not have even known was relevant. But what makes Fidelity truly special? The company’s commitment to inclusive content and customer empowerment, which makes an otherwise dry and confusing topic accessible, engaging, and even inspiring. 

Content Spotlight: Women Talk Money | Community Hub

At Fidelity, a dedicated VP of Customer Inclusion ensures that people and needs are considered in its content marketing — resulting in efforts like a standout community called Women Talk Money. A dedicated space that addresses the unique financial challenges women face, this initiative offers a wealth of content and resources including custom events, tailored articles, and interactive tools, all designed to empower women and girls to take control of their financial futures.

By focusing on topics like retirement planning, career advancement, and personal wealth, Fidelity delivers content that resonates with women’s real-life needs and experiences and reinforces its commitment to female financial well-being. And with authentic conversations that emphasize practical advice, online and in person, the company fulfills its learning goals while building trust and loyalty among this target audience.

The Goldman Sachs Group, Inc. is a multinational investment bank and financial services company serving corporations, governments, and individuals. Through its services, Goldman Sachs helps clients achieve their financial goals and drive economic growth.

Why Their Content Stands Out 

Goldman Sachs provides business leaders and investors with expert-driven insights to guide them in making better business decisions. Built on the foundation of its Insights blog, the financial firm’s content marketing program delivers a wealth of articles, reports, and interviews that explore everything from market volatility and inflation trends to emerging technologies like AI in finance.

The firm excels in crafting multimedia content primed for distribution down a bevy of channels. The data-inclined can dig into its impactful, multi-part research reports like its recent 2025 Outlooks, and audio lovers can tune into its highly successful podcast, The Markets. Goldman Sachs sets the standard for blending financial expertise with a human touch. These narratives are expertly threaded into Goldman Sachs Talks, its high-profile video series featuring everyone from big-wig CEOs to cultural icons—discussing leadership, innovation, and resilience.

Content Spotlight: Goldman Sachs Exchanges | Podcast Series

Goldman Sachs’s long-running podcast series Exchanges, totaling over 500 episodes, goes beyond the headlines to investigate key issues in the global economy. With a host asking the tough questions to Goldman Sachs experts, the show often introduces thought-provoking ideas and pushes listeners to think beyond their personal experiences. While the show touches on concepts you might expect, such as the elections’ impact on the economy and the market conditions, Exchanges also tackles more niche topics, like a recent four-part series on business and sports.

J.P. Morgan is a financial services leader providing investment banking solutions, including mergers and acquisitions, capital raising, and risk management for a broad range of corporations, institutions, and individuals.

Why Their Content Stands Out 

It’s no surprise that J.P. Morgan’s content is polished, professional, and accessible, cementing the company as a thought leader and beacon of knowledge in the finance sector. Browsing through the company’s wide range of content, from insight-packed videos to informative client stories and deep-dive articles, shared across multiple platforms, it’s easy to see why so many individuals and institutions feel their money is in safe hands with J.P. Morgan.

Rather than funneling customers to its products and services pages, J.P. Morgan uses its website and social channels to showcase its knowledge and understanding of the financial markets. It smartly draws on the expertise of its employees, running regular podcasts where they share their perspectives on global events and industries. For financial institutions and individuals alike, following J.P. Morgan’s content is an easy way to quickly get to grips with some complex financial concepts, leaving you feeling clued in and thirsty for more. 

Content Spotlight: Unpacked | Video Series

Few industries are quite as jam-packed with head-scratching acronyms and concepts as the financial markets. Recognizing this as a potential blocker for many consumers, J.P. Morgan has created ‘Unpacked’, a video series that unravels financial jargon. Ever wonder what the word ‘liquidity’ means? Look no further. And what is the real impact of inflation on the consumer and day-to-day life? J.P. Morgan has it covered. 

All less than 5 minutes long, the video series delivers what consumers want to know in plain, simple language, free from jargon and waffle. Next time you find yourself wondering what blockchain technology is, or what being in a recession really means, head to J.P. Morgan and you’ll be speaking like a financial pro in no time flat.

SoFi Technologies, Inc. is a digital personal finance company offering a suite of financial products. From student and personal loans to investing to banking services, SoFi works to help Americans achieve financial independence and reach their goals.

Why Their Content Stands Out 

As a modern financial platform, SoFi’s content embodies the sentiment that finances are deeply personal and empowers its audience with education, storytelling, and community accordingly. At the core of SoFi’s content marketing is SoFi Learn, an educational hub that covers topics like budgeting, investing, and managing student loans. These resources are designed to resonate with SoFi’s target audience — Gen Z and millennials who are tackling personal finance, some for the first time. 

SoFi leverages multimedia campaigns to break down complex financial concepts into clear, digestible insights. Like in SoFi’s “Richer Lives” YouTube series which brings on high-profile guests, from TikTokers to reality TV stars, to talk candidly about early money experiences and how finance impacts every part of their lives. And splicing out the most enticing clips for social media doesn’t hurt to spread SoFi’s message of financial inclusivity to the masses. SoFi’s wide-breadth of content helps viewers feel more in control of their financial future and in turn solidifies SoFi as a trusted ally for the younger generations. 

Content Spotlight: Tools & Calculators Suite | Interactive Tools

What good is financial advice unless it’s customized? SoFi meets the needs of their users with its suite of interactive tools like its Personal Loan Calculator. SoFi’s tools and calculators do more than just educate; they provide personalized answers and direction to help solve people’s financial problems. In addition to traditional calculators, such as student loan payoff and income allocation, SoFi provides some more unique tools, such as how much to save for emergencies and budgeting for home improvement projects. SoFi also helps parents and students plan for college expenses with its College Finder Search Tool and Scholarship Search Tool. No matter what leg of your financial journey you’re in, SoFi has an interactive tool to help you determine and meet your unique goals faster. 

Square, a financial services platform, helps millions of sellers run their businesses from secure credit card processing to point-of-sale solutions. Leading brands around the world trust Square to accept payments, strengthen customer relationships, and advance their business in-store and online.

Why Their Content Stands Out 

With a focus on arming small business owners with the tools and knowledge they need to grow, Square’s messaging is designed to ease entrepreneurs into areas like customer engagement, finance management, team growth, and more. As the company’s main customer-facing content destination, “The Bottom Line” reads like a stylish editorial pub that’s chock full of real-world value. Product updates and insights are kept separate while the bulk of the company’s blog takes on a welcome educational angle with handy tips, useful guides, and impressive case studies. But that’s far from all.

As an additional entry point into the brand and a source of major inspiration, earlier this year Square debuted a video series called “You Two Should Meet.” Bringing together entrepreneurs from diverse industries to discuss what it takes to start, run, and grow a business, the content feels laid-back and relatable while shedding valuable light on the long and winding roads that lead to success. Notably, the production value of all content Square puts out is high, making the information that much more inviting. 

Content Spotlight: The Multihyphenates | Multimedia Campaign

Among four featured multimedia series highlighting Square’s retail, restaurant, and beauty business customers, The Multihyphenates stands out for celebrating the unexpected. The dedicated landing page offers industry and city roundups of shops and eateries that double as something more, providing readers with curated insights into diverse business landscapes — complete with an interactive map feature to get a visual of each special spot’s place in the world. 

With a nifty list of trending business models (karaoke restaurant + dog park, anyone?) and customer spotlights that feel up close and personal, sections like “Meet the Multihyphenates” showcase stories of entrepreneurs who’ve successfully managed to integrate multiple services or products into their business. And the final push for curious minds? “The Future of Multihyphenate Businesses Report: 2024 Edition” features insights and guidance from 6,000 survey respondents on how to stay competitive and diversify your revenue streams. The cherry on top? The look & feel of the entire campaign is cohesive, hip, and relaxed while still conveying topical authority. 

Stripe is a multinational financial services and software-as-a-service company. Millions of companies use Stripe to accept payments online and in person, embed financial services, power custom revenue models, and build a more profitable business.

Why Their Content Stands Out 

Stripe’s content marketing is a real asset. The financial services company makes the most of its robust blog, featuring digestible content with slick graphics that turn a technical topic into a bold, approachable one. For prospects deeper in the funnel, Stripe offers a wealth of guides and resources designed to help businesses make strategic moves.

Its customer stories are worthy of the spotlight, too, featuring accounts from brands like Amazon, Instacart, Shopify, and Atlassian. Each customer story includes a clear, results-driven narrative that offers tangible proof of Stripe’s impact—without overselling. To add to that, they’re also well-versed in creating events that draw demand.

Content Spotlight: Sessions 2024 | Fireside Chat Series

Stripe Sessions (also known as the internet economy conference) is the yearly nexus for leaders in payments and financial technology. Since 2019, the annual conference has attracted some of the most influential and interesting names in business to discuss emerging ideas, new tools, and disruptive strategies that drive progress in the industry. 

A highlight of the 2024 conference was its fireside chat series—casual conversations that compounded interest across the room. These relaxed but insightful exchanges gave attendees a front-row seat to thought leadership in action. In 2024, that included insight-rich chats between Jensen Huang, Founder, President, and CEO of NVIDIA, and Stripe Co-founder and CEO Patrick Collison, and one between Instacart CEO Fidji Simo and Stripe’s co-founders. The on-demand experience is so brilliantly organized, even those that couldn’t attend the live event can get in on every second of the action. 

Food and Drink

Ben & Jerry’s is an ice cream company known for its highly craveable and out-of-the-box flavors. Sold in grocery stores, convenience stores, and even its own storefronts, Ben & Jerry’s has grown from a single parlor in the mountains of Vermont into a beloved multinational confectionery brand.

Why Their Content Stands Out 

The secret ingredient? The purpose behind the pints. Since its start, Ben & Jerry’s has been at the forefront of important social issues, fighting for environmental protection and human rights for all. And with content marketing, product packaging, in-person protests, and dedicated business practices that all feed into that mission, it doesn’t shy away from shouting it loud and proud. 

“Activism” is front and center with its own space in the website’s main menu, opening up to a wealth of information, including an overview of company values and issues they care about. On social and across the blog, recipes and light-hearted content are seamlessly intertwined with more serious articles and calls to action. And for the sake of transparency, every year since 1989 the company has released a Social and Environmental Assessment Report (SEAR) detailing its values-led sourcing, sustainability measures, and global strides in championing its social mission. 

Content Spotlight: Make Some Motherchunkin’ Change | Activism Campaign

This summer, Ben & Jerry’s made waves with the release of their first marketing campaign in almost a decade, designed to motivate fans to take action of their own. With a hero film called “Progress Comes in Many Flavors,” the effort features all kinds of ideas for big and small steps folks can take to make a difference, from creating art to farming, surfing, quilting, and everything in between. 

The campaign’s landing page drives visitors to “help make some motherchunkin’ change” by offering a deeper dive into the artists and activists involved in the video — matched with extended looks into various causes across platform-specific social media content. Now how’s that for a spoonful of delicious and impactful inspiration? 

The Coca-Cola Company is a global beverage company housing a diverse portfolio of brands, including sparkling drinks, juices, teas, and water. Known for its iconic soft drink, Coca-Cola is present in over 200 countries and territories worldwide. 

Why Their Content Stands Out 

The revered brand has enchanted generations of fizzy drink fans, creating emotional connections through vivid visuals, innovative campaigns, and interactive packaging. Coca-Cola is heavily invested in creating content experiences that get people talking. From their flagship interactive exhibit, the World of Coca‑Cola, to TikTok series partnerships to UGC content — Coca-Cola knows how to capitalize on organic product buzz.

Few brands have the fortune of picking from a century’s worth of assets and archives, and Coca-Cola cashes in on their historical treasure trove with expert precision. By continually adapting to new platforms, technologies, and consumer interests, Coca-Cola rounded out the holidays with an AI-driven experience that lets fans interact with Coke’s 1931 version of Santa. Plus a good, old-fashioned Christmas Caravan spreading joy and cheer (not to mention sodas, merch, and fun photo-ops).

Content Spotlight: Coca-Cola 2024 Paris Olympics | Content Hub

Coke’s content stands out in any season, but this past summer’s content push for the Paris Olympics was particularly impressive. As a Worldwide Partner of the Games, its eye-catching content hub united every element the company and its products touched on the scene, detailing everything from athlete activations and global campaigns to an exclusive music collaboration resulting in the event’s official song — plus a closer look at Coca-Cola’s surprisingly long history at the Olympic Games. 96 years and going strong.

Graza is a premium food brand offering cold-pressed, single-origin olive oils. Known for its fresh, high-quality, and sustainably sourced products, Graza has established itself as an alternative for mass-produced substitutes in the grocery aisle.

Why Their Content Stands Out 

Graza has built its reputation on making olive oil feel personal. In an interview, co-founder and CEO Andrew Benin shared that their early success centered on three organic content channels: email marketing, a creator’s gifting program, and organic social. Three weeks before launch, Graza started generating buzz by sending ~25 olive oil packs weekly to food influencers (hoping that, if they were into good food, they’d be into good olive oil, too). Without payment or talking points, Graza left it up to the creators to post if they wanted to. And with a little help from the olive oil on ice cream trend, they did — and the rest is food history. 

The brand sold out during its first week, pulling in $100K in revenue. This year, Graza is on track to hit $48M and continues to stick to its playful and genuine roots on social, on its blog, and through its ambassador program. With their signature olive green, funky font, and unique characters, all of their content is deliciously cohesive and instantly recognizable.

Content Spotlight: Glog Culture | Blog

Graza’s “Culture” section of its blog offers a whimsical and unfiltered look into the brand’s world. With a blend of inspiration, humor, and personality, the blog invites readers into the Graza way of life—genuine, fun, and (naturally) full of flavor.

The blog is stocked with fresh playlists to cook with, entertaining interviews with some pretty fascinating people, relatable team insights, useful gift guides, and a whole lotta love for olive oil; it captures everything that makes Graza as fresh as its products. Together, their content feels more like getting to know a friend than getting to know a CPG brand. Case and point: just look at the photos chosen. (They feel more like pictures found on your Canon digital camera in 2012 than in a stock library.) 

Red Bull is an Austrian multinational conglomerate known for their collection of energy drinks. It has also become notorious for their sponsorship of a range of sporting events and teams of the often bizarre and high-octane variety. 

Why Their Content Stands Out 

Red Bull has become a media mogul renowned for its bold and adrenaline-fueled content that inspires athletes, adventurers, and explorers alike. The brand consistently delivers high-octane, bold, and energetic videos, films, events, and series that push the boundaries and make viewers believe anything is possible.

What really stands out is Red Bull’s ability to turn anyone into an athlete or explorer. If you’re daring enough to scale new heights, go off-the-beaten path, or push yourself to the limits, Red Bull can give you a platform and an audience. The brand’s Facebook channel shares video after video of daring stunts that will have you on the edge of your seat. Little wonder the brand has drummed-up a whopping 50 million followers.

Rather than promoting its energy drink, the company tells stories of extraordinary achievements that embody its values of risk-taking, innovation, and pushing boundaries. To the delight of Red Bull’s fanbase, the brand has created a home for daredevils to come together, inspire each other, and fulfill their dreams.

Content Spotlight: Jaan Roose: Life on the Line | Short Film

Red Bull does everything in the extreme. Jaan Roose: Life on the Line is its latest nail-biting documentary about a slackliner making history as the first person to walk a record-breaking 3.6-kilometer tightrope across the Strait of Messina, from mainland Italy to Sicily. 

The production is extraordinary, with obscure camera angles, birds-eye footage, and heart-pounding close-ups that make you feel as though you’re right beside Roose. But true to the brand’s desire to motivate and inspire, the video also delves deeper into the athlete’s past, sharing glimpses of how the athlete got to where he is today. Red Bull never fails to deliver on top-tier production value, with each film feeling more festival-ready than the last. 

Retail

Dyson is a global manufacturing company known for its high-performing portfolio of products from vacuum cleaners to haircare tools. Driven by cutting-edge designs, Dyson is a technology company providing engineering excellence to customers the world over. 

Why Their Content Stands Out 

Dyson has mastered product-centric content marketing, which is no easy feat. With its track record of innovation in household appliances and haircare, from the first bagless vacuum cleaner to the bladeless fan, Dyson cleverly puts its products center stage in its marketing, letting them speak for themselves. 

Its Dyson Live events feature footage of its products in action, with live demonstrations, tips, and recommendations displaying the full breadth of product capabilities. Over on their YouTube, you’ll find everything from unboxing ASMR, to hairstyling tips, to ‘how-its-made’-style engineering videos. Understanding there can sometimes be too much choice for consumers, Dyson has created a neat workflow that helps you find the right product for your needs. Using a simple, visual quiz, the brand funnels customers through a series of quick questions to match you to the perfect product for you.

Content Spotlight: Dyson Insights | Blog

Everything about the Dyson Insights blog is alluring, designed to reinforce the company’s position as a premium brand that’s worth the investment. Combining science-backed recommendations with practical tips and product guides, the blog centers around household cleaning, haircare, and air quality.

The minimalist layout of the blog, with articles following the same format, makes the content a joy to read and navigate. Large, splashy images speak for themselves nestled amongst neat and tidy text. The brand’s ability to tailor its content to specific problems its products solve sets its blog apart from competitors. Expect to find content such as ‘How to avoid oily hair?’ or ‘How to clean pet toys and bedding to reduce allergens?’, all packaged in a way that makes Dyson’s products highly desirable.

e.l.f Cosmetics is a makeup, skincare, and beauty tools brand specializing in high-quality, affordable products. Grounded in performance and accessibility, e.l.f. Cosmetics empowers customers to express themselves with their products.

Why Their Content Stands Out 

Constantly making headlines for its creative campaigns and unexpected brand partnerships, e.l.f. doesn’t hesitate to think outside the makeup bag. This year alone, the brand has run the gamut with stellar and especially well-timed content — from a true crime mockumentary and limited edition merch releases to sports event activations and other impactful influencer collabs. 

For glitzed out fans, there’s no end in sight, and certain product launches like this fall’s “Holy Hydration!” line receive the royal content treatment. With the creation of a custom brand character known as the Sinfluencer, the concept of skin sins leads the campaign across a series of hilarious video spots as well as the product page itself, complete with a quiz (and personalized recs) to find out which you’re guilty of.

Content Spotlight: Hot Girl Walk Championships | TikTok Posts

This summer, the social media geniuses at e.l.f. decided to jump on a viral trend: TikTok’s Hot Girl Walk. Launching a featurette starring legendary character actor Patrick Warburton as himself — “Ask your dad if you don’t know him” — the clip parodies two sports commentators picking apart the every move of a trio of fresh-skinned strollers vying for the title of Hot Girl. The champion? She who used e.l.f.’s Power Grip Dewy Setting Spray, of course. With another 5-star campaign added to their highly entertaining vault of awesome, audience-pleasing content, we can’t wait to see what the makeup mogul comes up with next. 

The LEGO Group is a global toy manufacturer renowned for its iconic building sets and branded toys. Appealing to both adults and children, LEGO fosters creativity for all ages. 

Why Their Content Stands Out 

Since the release of The LEGO Movie, the beloved block brand has been the stuff of content marketing legend. A masterclass in brilliantly integrating product promotion with box office-busting storytelling, the film franchise made folks see LEGO as a self-expressive tool for the imagination instead of just another plastic toy. 

Beyond the big screen, the company leverages social and digital properties to make sure the fun never stops. Ongoing creative competitions get folks involved to build never-before-seen LEGO creations while custom video games, a slew of shows, and non-stop movie and brand partnerships keep kids and adults entertained for hours on end. And if they’re still craving more content, Insiders Club members can even subscribe to a free, physical magazine or browse back issues online whenever they need another dose of the LEGO universe. 

Content Spotlight: 25 Years of LEGO STAR WARS | 25-Second Film Festival

When it comes to turning passive viewers into active participants, nothing’s proven more impactful for LEGO than the power of fervent fandoms and quality video content. On YouTube, a mix of building tutorials, animated series, and user-generated content sparks further engagement — but perhaps none more so than this year’s 25-Second Film Festival.

To celebrate 25 years of the LEGOs-Star Wars collaboration, the company called on fans of the franchise to create their own hand-drawn, CGI, or stop-motion clips. Showcasing their favorite Star Wars moments with LEGO sets and minifigures, the push fostered a major spurt of creativity and an even deeper connection with both brands. The result? An initiative that pulled in hundreds of creative submissions, strengthening the bond between the company and its audience. After all, how cool is it to see your masterpiece (and each and every submission) celebrated across social media? 

Nike Skateboarding, commonly known as Nike SB, is a retailer of shoes, clothing, and equipment for skateboarding. As one of the many sub-brands under the larger Nike umbrella, Nike SB is an important contributor to the multinational athletic apparel giant’s dominance in the sports world and beyond.

Why Their Content Stands Out 

The Nike SB platform integrates so seamlessly into skateboarding culture that it’s not immediately obvious whether it’s an online shop or a skater magazine. Managed by skaters, for skaters, the site pays homage to the sport with rich visual content and homespun action videos. In fact, it goes so far beyond pitching products that it’s hard to spot where you can buy Nike SB gear (a small hyperlink on the top right of each page).

Everything about Nike SB, from its website to social media channels, right down to the modern font, the ‘scrapbook’-style layout, colloquial language, and minimalist color palette, is designed to resonate with its specific target audience — the skater community. Through its captivating action shots and dare-devil stunts, the brand has built an active and engaged social media community of over 8.8 million followers on Facebook and nearly 7 million on Instagram. By effectively segmenting its enormous consumer base into a smaller segment that targets a niche audience, the brand has ensured its content is highly relevant and engaging.

Content Spotlight: Medal Madness | Video Series

Since its infamous ‘Just Do It’ campaign in 1988, Nike has become a master of emotive storytelling. A consistent feature of Nike’s content is real people sharing their personal sagas. Their 2024 Medal Madness series is a stellar example of Nike SB’s unique style of ‘punk with a purpose’ narratives. 

Medal Madness captures footage of the real skaters competing in the 2024 Olympics and tells the story of the human atop the board. Through videos showing the skater in action, the viewer catches a glimpse of life behind the scenes, demonstrating how determination and grit have helped them to achieve their dream. The result? Inspiring and motivational content that captures viewers’ imaginations — and sends them running to grab their skateboard and get out there. 

Patagonia is a retailer of upscale clothing for the outdoors, sports, and everyday life. Often in the headlines for their sustainability initiatives, Patagonia is as much an advocate for fighting the climate crisis as it is a clothing and outdoor gear company.

Why Their Content Stands Out 

When content feels more like an inspiring call to action than a marketing campaign, you know you’re doing something right. That’s Patagonia’s promise: it’s not just selling gear — it’s telling stories that make people want to get outside and protect the planet. From eye-opening documentaries to thought-provoking blog posts on sustainable living, the brand embodies a larger purpose that speaks to anyone who cares about the great outdoors. 

Whether it’s running campaigns to fight climate change or encouraging people to buy second-hand, Patagonia consistently proves and communicates that it puts the planet before profits. And audiences love that unapologetic authenticity. With the perfect mix of passion and purpose, the company has built a remarkably engaged and committed fanbase that is regularly featured in UGC reposts and specially curated content. 

Content Spotlight: The Green Buffalo | Short Film

A recent addition to Patagonia’s growing library of environmental and outdoor films is one such piece, exploring the hempcrete industry through the lens of Minnesota’s Lower Sioux Indian Community. “The Green Buffalo” offers a profound look into the extraordinary potential of this building alternative and the people who believe in it most, leaving viewers wondering why the mold and fire-resistant material isn’t more widely used — across Native American tribal communities and far beyond. 

Marketing

Gong is a revenue intelligence company that analyzes customer-facing interactions to deliver insights to sales teams. Through Gong’s analysis, sales teams are able to better align with customer success, sales-enablement, and marketing departments within their organization.

Why Their Content Stands Out 

Gong’s content marketing stands out because it’s built on what it does best: turning data into actionable insights. Sure, it provides sales-focused content, but more importantly, it supports each piece of content with first-party data. This approach makes its content incredibly valuable for sales pros who want practical advice because it’s not just fluff; it’s “here’s how to close deals better, and here’s the data to prove it.” 

That level of credibility is what sets Gong apart in a crowded market, but it also excels at distributing its grade-A content. In addition to a robust Resource Center, the company leans heavily on LinkedIn, where execs and employees create real buzz. In Gong’s world, teams work together to amplify their content efforts with a unified voice and recognizable presence that resonates across professional networks.

Content Spotlight: The Edge | Content Hub

At the heart of Gong’s impressive content and resources hub lies The Edge. Offering “practical advice, data-driven insights, and trending topics for revenue leaders, by revenue leaders,” the editorial destination sits alongside an array of other blogs, guides, webinars, and a podcast to provide the most informed picture of the field for top sales professionals. Combining big rock reports like “The State of Sales Productivity 2024” with expert interviews, customer success stories, and advice for better business practices, The Edge provides entry points for new and returning readers looking to step up their sales and revenue game.

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place. Hootsuite helps organizations unlock the value of their social media relationships with an all-encompassing social management platform.

Why Their Content Stands Out 

If content really is king, then Hootsuite is comfortably seated at the throne. From blogs and webinars to case studies and resource libraries, Hootsuite is outstanding at creating relevant and timely content about social media that is worth sharing. Hootsuite’s content works not just because it gets social; it mirrors the vibrancy and chaos of the online world. Since its rebrand campaign, “Your Guide to the Wild,” the brand has been breaking away from tired B2B conventions and fully leaning into becoming a more human brand, conveying to its customers that they don’t have to navigate the wild world of social alone.

Fun fact: that rebrand campaign won Gold at the Shorty Awards and, according to the case study, lifted awareness among 6.7M prospects, boosted purchase consideration among 1.4M prospects, and delivered a lower “cost per lift” than any campaign in Hootsuite’s history. These metrics show that it pays off to be authentic. 

Content Spotlight: Social Trends 2024 | Report & LinkedIn Promo

For years, people have debated whether reports and whitepapers are a thing of the past. Spoiler alert: they’ve proven their staying power, and Hootsuite is proof. For one, Hootsuite is known for being a trusted source, so much so that other industry reports often cite its data—and it’s easy to see why. 

Their 2024 Social Trends report is full of actionable insights and real-world examples worth giving a hoot about while staying true to its modern and human brand. We especially geeked out over the clickable links in the report. These links allow readers to navigate directly to sections that most interest them, minimizing the effort and maximizing the experience for readers. Plus, the campy spot they used to promote the report on LinkedIn is the kind of playful promo that gets people engaged and proves that B2B can also be quirky.

Hubspot is a producer of software products for marketers from inbound marketing to sales. Aptly named, Hubspot is the hub for content marketers across the globe to gather insights and education on all aspects of marketing.

Why Their Content Stands Out 

HubSpot is a content marketing powerhouse. The brand’s platforms are bursting with valuable resources for content creators — from podcasts and eBooks, to tutorials, inspirational videos, quizzes, and guides. You can even learn a new skill and gain certification by enrolling in a free course at the HubSpot Academy.

Packed with relevant statistics, useful resources, and real-life examples, HubSpot’s content is actionable and inspiring. Committed to sharing its know-how with individuals and professionals alike, the company provides a plethora of free resources to take your content to the next level. If you need help brainstorming new content ideas, check out the HubSpot blog for novel ways to hook your audience. Whether you’re unsure about how to use AI in your marketing, or you need a content calendar template, you can bet that HubSpot has a something for you. 

Content Spotlight: My First Million | Podcast

There’s nothing like tales of rags-to-riches to get your entrepreneurial juices flowing. Hosted by Shaan Puri and Sam Parr – who famously went from selling hotdogs to selling his daily newsletter – The Hustle – to HubSpot in 2021, the brand’s ‘My First Million’ podcast is addictive listening to aspiring entrepreneurs.

Each episode shares incredible success stories, money-making tactics, and first-hand insights from start-up founders and investors. With brilliantly written episode names like ‘5 TikTok products that could print money for you’ or ‘3 killer businesses hidden in plain sight’, how can you not be compelled to listen? What we love so much about this podcast series is its upbeat, proactive attitude that can inspire anyone to take a chance and shoot for the stars. One listen, and you’ll be instantly hooked.

Mailchimp is an email automation platform helping brands and individuals streamline their communications. Primarily email marketing focused, Mailchimp also provides marketing and webpage add-on tools.

Why Their Content Stands Out 

Mailchimp aims to make marketing simple and accessible for its community and uses, well, marketing to show them how. It focuses on helping businesses launch, build, and grow—even if those businesses have zero marketing know-how. Mailchimp steps in with webinars and events, sports a marketing glossary, and offers notably free (not free-ish) marketing resources.

What is Mailchimp really, really good at? It doesn’t just show prospects it’s a trusted marketing resource; it continues delivering for customers, offering consistent (and genuinely useful!) content businesses can count on. And its 2018 rebrand? It’s a first-class example of a brand championing authenticity and becoming more personable and endearing to consumers as a result. 

Content Spotlight: Subcultural | Podcast Series

Subcultural, a podcast from Mailchimp, explores niche yet impactful subcultures. Its hosts, Alexis Gay and Dr. Marcus Collins, investigate what drives these communities and uncover why understanding motivation matters when trying to reach specific audiences. The duo has spoken to an eclectic lineup of guests, including Caleb Harris, who shares his tales of road-tripping with his Insta-famous cat, Kodiak, and Pele Voncujovi, a half-Japanese, half-Ghanaian comedian navigating cultural identity on TikTok. 

They’ve tackled everything from Swifties to yarnbombing, showing that no thread is too small to follow. And it’s not just the topics that stand out—the podcast’s bold, funky cover art adds a curious, approachable vibe that practically invites listeners to pop in their headphones and listen up. 

Salesloft is a sales engagement platform helping B2B sales teams increase productivity and personalize communications. By providing tools for automation, analytics, and communication, Salesloft empowers sales performance to close deals faster.

Why Their Content Stands Out 

Salesloft understands that great content helps close deals, and it’s got plenty to offer. Its Revenue Resource Center is brimming with valuable content for sellers, neatly filtered by role, solution, and content type—making it easy for users to find solutions. Saleslofts’ content lineup includes case studies and blog posts, while its Innovation Center hosts product launches and monthly feature releases. 

Sales are all about momentum, and Salesloft keeps it moving by creating a connected ecosystem for sellers. Its Marketplace features integrations with 180+ partners, the Developer Portal empowers users to build custom experiences, and the Champions Center features even more goodies, including the opportunity to connect with peers in discussion and share best practices.

Content Spotlight: 2024 Revenue x AI | Webinar Series

Salesloft’s webinar hub is rich in insights, including a recent series about upping your AI proficiency. From learning how to apply AI in revenue operations to boosting your bottom line with AI to improving your AI-powered command center, Salesloft shares actionable, timely advice for its customers. 

This series’ ability to offer AI insights from multiple angles sets it apart. It features Salesloft’s own superstars—including their Director of Product Management, Director of Innovation & Transformation, Vice President of Revenue Operations, and Chief Product & Engineering Officer—paired with outside perspectives like a Research Director at Forrester. Webinar landing pages also leverage action-driven and results-oriented language, known for paying dividends when converting leads. 

Electronics

Epson is a multinational electronics company and manufacturer of imaging-related equipment. Epson develops a diverse range of products, including printers and projectors, aimed at enhancing efficiency and creativity for businesses and individuals alike. 

Why Their Content Stands Out 

Epson powers businesses, and its business is powered by smart, impactful content marketing. Like its wide range of products, Epson’s content spans a wide spectrum. Its site features a Creative Corner with fun activities for kids and adults alike. Meanwhile, on LinkedIn, Epson turns up the resolution with snazzy videos—often detailing product features, tips for digitization, and an insider look into its events. 

Off of social media, the technology provider has also established powerful partnerships with major players like NBA Hall of Famer and business leader and philanthropist Shaquille O’Neal. The basketball star is the face of Epson’s annual holiday gift guide and playful video spots to rescue people from constantly changing printer ink cartridges. 

Content Spotlight: Media Magic in the Classroom | Multimedia Campaign

Epson set out to make a difference in classrooms with a multimedia campaign showcasing how technology can transform the learning experience. A teacher’s guidebook was the heart of the campaign, created by interview 12 users (teachers!) from eight schools across the country. The guide shed light on real challenges faced by educators and highlighted actionable solutions made possible by Epson laser displays, demonstrating the tangible impact of its technology. 

The campaign was reinforced by a delightfully designed infographic on creating media magic in the classroom alongside articles on how to optimize teaching tech and why school districts love projectors. A prime example of Epson’s masterful audience segmentation, the campaign is primed to empower teachers everywhere to push creative boundaries in the classroom.

Panasonic is a multinational electronics company offering a wide range of products and services to consumers and businesses. In addition to its products, Panasonic is committed to innovative smart mobility, sustainable energy, and integrated supply chain solutions.

Why Their Content Stands Out 

Panasonic’s content marketing is as versatile as its products, delivering added value to customers worldwide. From recipe ideas tailored to its kitchen appliances to video production training for businesses, Panasonic delivers content that truly clicks with its audience.

Panasonic excels at adapting its content to reflect regional solutions and narratives. In Europe, customers can visit the Panasonic Business Solution Centre on a virtual tour or plug into a library of whitepapers, like insights on modernizing meeting rooms. Meanwhile, Panasonic takes the gold in North America with its long-standing partnership with the Olympic and Paralympic Games. As the exclusive audiovisual provider for over 30 years, Panasonic doesn’t just power the Games—it tells the inspiring stories of what it takes to be a champion.

Content Spotlight: LUMIX Stories For Change | Multimedia Feature

One of Panasonic’s most revered products is its brand of digital cameras, LUMIX. In 2024, LUMIX was at the heart of a powerful storytelling campaign: LUMIX Stories for Change. In collaboration with the British Journal of Photography, Panasonic awarded three photographers a grant and a Panasonic LUMIX camera to chronicle some of today’s most consequential issues.

In a sensory mixture of video, text, and photography, the talented photographers expressed stories of humanity through their multimedia features. Laura Pannack documented a young Hasidic man’s journey of stepping away from his unyielding faith. Frederick Paxton explored the unifying power of football in the Kurdistan Region of Iraq. Catherine Hyland celebrated a group of North Korean defectors living in suburban London who dared to embrace life through dance and music. Combined, the feature is a beautifully polished love letter to photojournalism and the art of capturing the human experience onf film. 

Sports

The National Basketball Association, or the NBA, is the professional American basketball league made up of 30 teams. While the NBA is an American league, it’s revered around the world for its high-entertainment games and top-performing players.

Why Their Content Stands Out 

The NBA has kept its content game on point for decades. The league’s YouTube channel has playlists galore, featuring the top plays of each night and historic moments in basketball, letting viewers relive every three-pointer. Fans also get a shot at the action—from lenses on Snapchat to being featured in NBA Reels to fan activations at All-Star events.

Where the NBA really takes the lead, though, is in its use of creators to expand coverage of the league’s biggest events through its NBA Creator Correspondent Program—now returning for its second year. The NBA’s CMO told AdAge that the league sees creators as a great way to connect with multicultural and Gen Z viewers and more casual basketball fans. Last season, over 100 creators (including a very popular Corgi) generated over 650M video views, scoring big across NBA social and digital channels. 

Content Spotlight: 2024 NBA Draft | TikTok Series

The NBA Draft is one of the biggest events of the year for basketball fans, setting the stage for the next season’s tip-off. This year, the NBA Draft was playing to win, attracting a record-high average of 4.41M viewers across ESPN and ABC. But that’s not the only place fans tuned in. 

The 2024 NBA Draft TikTok series, featuring more than 100 videos with behind-the-scenes looks into the big day, was a slam dunk in content marketing. Draft picks showed off their fits, shared brotherly love, and let big feelings take center court. The NBA kicked it back with organic content and was rewarded with millions of views for its authenticity. If you haven’t seen it, take a timeout to check it out.

Healthcare

Blue Cross Blue Shield is a health insurance company providing comprehensive coverage and healthcare solutions to individuals, families, and businesses. Known for its nationwide network and commitment to quality care, it supports members in achieving better health and wellness.

Why Their Content Stands Out 

Blue Cross Blue Shield stands out by positioning itself as a thought leader and changemaker in healthcare policy. Where many healthcare companies focus on educational content around ailments and treatments, Blue Cross Blue Shield differentiates itself through its laser focus on healthcare reform. Its blog is burgeoning with data, policy recommendations, and whitepapers all geared toward making healthcare more affordable and equitable for all.

The company’s narrative is simple, clear, and consistent. Using videos, Q&As, surveys, and its own research with expert perspectives sprinkled throughout, Blue Cross Blue Shield has grown a strong, trusted reputation as a company that is current, relevant, and stands for the best interests of its customers. It’s so committed to its pursuit of change that the company has dedicated sections of its blog to promoting healthcare affordability and equity. 

Content Spotlight: Owen’s Story | Multimedia Feature

Rarely is content more touching and immersive than when it tells a true story. Owen’s Story narrates the story of a child living with obsessive compulsive disorder (OCD) and the ground-breaking therapy program that changed his life. Through compelling video footage, complemented with an article including anecdotes from Owen’s parents, Blue Cross Blue Shield illustrates the profound impact of its innovative new mental health program.

By sharing a real example of the benefits of its new program, the organization fosters a deeper emotional connection to consumers, positioning itself as a company that continually evolves to meet the needs of its customers. This approach humanizes the brand and highlights its role as a thought leader, forward-thinker, and champion for change. 

Cleveland Clinic is a non-profit medical center and teaching hospital. Known as a pioneer in research, education, and health, Cleveland Clinic has spearheaded numerous historic and life-saving medical breakthroughs.

Why Their Content Stands Out 

You won’t find obscure medical jargon or sterile headlines from Cleveland Clinic. Instead, the organization transforms medical topics into engaging stories. Cleveland Clinic shares its content through blogs and social media, where its catchy headlines and digestible nuggets of useful information garner plenty of likes and shares. Instead of discussing the generic topic of weight management, the medical organization joins the pop culture conversation on the ‘dad bod’, and ponders if it’s healthy, albeit trendy.

What Cleveland Clinic has mastered perfectly is the ability to blend pressing medical advice with a light-hearted yet sensitive approach. Its content is accessible, warm, and doesn’t take itself too seriously — when appropriate. Ever wondered why video games might actually be good for you? Cleveland Clinic’s content provides the answer.

Content Spotlight: Warning Signs for Early Detection | Video Series

In this informative video series, Cleveland Clinic shares educational videos focused on spotting the early warning signs of common health conditions. The concise videos, most of which are under 3 minutes long, blend clean, colorful graphics with simple language, ensuring potentially life-saving knowledge is relayed quickly and effectively.

Each video highlights a range of typical early symptoms to help the viewer spot various health conditions, from warning signs of appendicitis to a vitamin D deficiency. By following a consistent, structured template, the clinic builds trust and familiarity, making the series a ‘go to’ for viewers with health concerns. 

CVS Health is a leading healthcare solutions company providing pharmacy care, health insurance, primary care, and more. Through its variety of offerings, such as CVS Pharmacy, Aetna, and MinuteClinic, CVS Health encourages and enables the public to live healthier lives.

Why Their Content Stands Out 

CVS Health’s content marketing reinforces its role as a leading innovator in healthcare — through its Wellness Zone blog, social media channels, and thought leadership initiatives. A bulk of the healthcare brand’s content is centered around the importance of building healthy communities. CVS’s Heart At Work® video series showcases healthcare professionals and CVS employees’ daily lives from CVS colleagues in Lahaina, Hawaii to a patient representative saving lives.

Aside from employee spotlights, CVS Health has made a name for itself as a thought leader in health equity, consistently publishing research and reports on improving access to care for underserved communities. Initiatives like Project Health put its words into action by offering free biometric screenings to identify chronic illnesses before they become fatal. CVS Health’s content highlights actionable steps to improve health outcomes and reduce healthcare costs.

Content Spotlight: Your Health Questions Answered | Video Series

In this approachable series, CVS Health chooses a broad topic like the flu or heart health and delves into what the everyday consumer needs to know. Instead of getting in the weeds on technical issues, the experts featured in the videos explain the concepts in understandable ways. The simple, yet high-quality videos build authentic credibility with its audience while remaining approachable. The video series is a standout example of CVS Health’s commitment to improving healthcare accessibility for all.

GE HealthCare is an American multinational medical technology and digital solutions company. Providing digital infrastructure, data analytics & decision support tools, GE HealthCare helps diagnose and treat patients to improve health outcomes.

Why Their Content Stands Out 

Through an intentional blend of thought leadership, innovation-driven storytelling, and educational resources, GE HealthCare establishes itself as a leader in the healthcare technology space. By sharing the clinical side of healthcare while also amplifying the stories of the patients their innovations and treatments aim to help, GE HealthCare creates content that resonates with a broad audience. Readers can get a glimpse into life with a loved one battling Alzheimer’s or step into the shoes of a Ugandan refugee restarting his medical career in the U.S. 

Daily posts on GE HealthCare Insights keep the hub fresh and relevant, covering innovative announcements, medtech advancements, and industry news. To make it easy for experts in specific areas, the content is organized by specialties, such as radiology, oncology, and cardiology. 

Content Spotlight: Breakthroughs: 2024 Healthcare Trends | Multimedia Feature

The multimedia “Breakthroughs: 2024 Healthcare Trends” feature brings the current state of healthcare to life and gives inspiration to the possibilities right in front of us. Through expert insights and raw data, the report contextualizes groundbreaking advancements and health trends associated with the aging population, especially Alzheimer’s and cancer.

The use of real-life case studies and footage of a Japanese doctor traveling to by jet ski just to treat his patients brings home the challenges many people face when attempting to maintain their health. By using multimedia elements, including video, soundbytes, animations, and moving graphs, the report captures the reader’s interest, illustrates the impact in a meaningful way, and leaves us all a little more inspired for the future. 

As a leading biopharmaceutical corporation, Pfizer works to innovate and distribute vaccines, medicines, and treatments to people all over the world.

Why Their Content Stands Out 

Rooted in trust and radical transparency, Pfizer’s content marketing strategy has turned the company into one of the country’s most reliable healthcare resources. Pfizer Stories features an array of compelling content, connecting curious readers to the frontlines of scientific inquiry, patient advocacy, and medical breakthroughs. Aimed at healthcare providers and the people they serve, the content hub caters to both sides for a more personal and holistic look into today’s most pressing medical issues.

That’s what drives decision-making at Pfizer: a mission to keep improving patient lives and putting people first. And that’s why the company unveiled a generative AI platform earlier this year that promises to make waves across the board, enabling everything from advanced personalization and more accurate fact-checking to greater speed and efficiency when bringing new medications to market. 

Content Spotlight: Caregivers: A Lifeline | Multimedia Feature

Celebrating a vital part of the Pfizer community and society at large, “Caregivers: A Lifeline” offers a heartfelt look into the everyday struggles and triumphs that people in this role experience — whether on the job or with a loved one. 

Through compelling storytelling and helpful advice via copy, audio, and video clips, the feature centers on the emotional, physical, and financial toll caregiving can take while offering pathways to better self-care, support, and understanding. That focus on empowerment is especially key, elevating the conversation and providing folks with real ways to manage their well-being to keep doing incredibly important work.

Human Resources

ADP is a leading online payroll and HR solution platform designed to help businesses streamline their internal operations and efficiently manage their workforce. ADP offers tax, compliance, benefit administration assistance, and more.  

Why Their Content Stands Out 

When it comes to staying on top of trends and tackling today’s workplace challenges, it’s no wonder so many HR professionals turn to ADP time and time again. No matter the size of your workforce, ADP has targeted content for small businesses and midsize & enterprise businesses, making it simple to find relevant topics. The foundation of ADP’s online content machine revolves around its SPARK Blog, which provides a mix of evergreen and timely topic coverage on everything from changing laws and regulations to best practices on evolving HR tech. You’ll also find robust tools like salary calculators, HR glossaries, and tax form guides to help businesses stay competitive and compliant. 

To keep its audience forward-looking, ADP releases annual reports like “HR trends 2025: Adapt by prioritizing your people” which addresses the strategy behind effectively managing talent, compliance, and technology in 2025 by reinvesting in your greatest asset — your people. Additionally, ADP provides ongoing inspiration by offering virtual events such as the on-demand conference “Insights in Action” and “Women at Work”, a virtual summit with four sessions discussing of-the-moment topics, including the needs of Gen Z women in the workforce.

Content Spotlight: ADP® National Employment Report | Research Report

APD fills a critical void for human resource professionals by providing real-time data with their ADP® National Employment Report. Published monthly, the report provides the very latest insights on key employment trends, such as industry-specific job growth, helping businesses stay informed and make data-driven decisions.

Beyond numbers and charts, ADP enhances the value of the report with expert commentary that interprets market trends, offering a deeper understanding of the evolving employment landscape and bolstering their thought leadership in the process. Each month’s report is accompanied by a press release highlighting additional insights, such as trends in pay gains or employment shifts across sectors, ensuring the content remains highly relevant and actionable. This blend of up-to-date data and expert analysis not only builds trust but also fosters a loyal readership, cementing ADP as a trusted authority in the HR space. 

Envoy is a workplace technology platform that streamlines operations in visitor management, workplace reservations, and employee safety. Built on the foundation of collaboration, Envoy allows teams to thrive in modern work environments.

Why Their Content Stands Out 

Envoy positions itself as a trusted partner to navigate office and workplace complexities through its array of extensive resources. Its blog tackles compliance, security, and space management while a dedicated space for case studies celebrates its clients’ success and the ways Envoy has supported them. Ungated guides, ebooks, and infographics cover everything from design deployments and best hybrid work practices to the top challenges facing today’s workplace leaders. Reports and webinars explore need-to-know topics like safety measures and game-changing tech. And to top it all off, ongoing research and insights into evolving workplace trends ensure the latest intel and inform all of Envoy’s top-notch content and services.

Content Spotlight: Tomorrow’s Tech, Yesterday’s Tactics: Bridging the Gap to a Future-Ready Workplace | Research Report

Combining data-driven learnings with actionable recommendations, “Tomorrow’s Tech, Yesterday’s Tactics: Bridging the Gap to a Future-Ready Workforce” is a prime example of in-depth reporting and smart visual storytelling at its best. Consistent branding and engaging illustrations along with an at-a-glance overview of key findings softens out a potentially complicated document, encouraging folks to keep reading. 

Envoy makes the most out of layout and design to get their top stats and points across, interspersing text-heavy sections with colorful graphs, pull quotes, and other graphic elements. The visual cues artfully draw the eye and drive interest forward — exactly what’s needed with so much useful, high-quality information at stake.

Workday is an enterprise cloud applications provider, specializing in human capital management, financial management, and analytics. The platform works to simplify business operations with a focus on efficiency and user experience.  

Why Their Content Stands Out 

Built on the mission to “elevate our customers, empower our employees, and supercharge work”, Workday’s content marketing program creates content that resonates with executives, HR professionals, and finance leaders alike. Workday sets itself apart through its use of data, research, and analysis — as seen in their 2024 Employee Experience Trends and Global Workforce Report. Both glowing examples of extensive data analysis and real-world case studies, these reports provide actionable recommendations for navigating the evolving workforce.

What makes Workday’s content marketing truly stand out is its human-centric approach. The brand’s customer success stories showcase real-world examples of how organizations leverage Workday’s solutions to drive meaningful results. Whether it’s grappling with fast-tracked growth, increasing employee engagement, or streamlining your HR processes — Workday positions itself as an indispensable partner for businesses.

Content Spotlight: UNTAPPED: Closing America’s Opportunity Gap | Documentary

The Netflix documentary “UNTAPPED” follows the journey of six adults competing for ultra-competitive roles without completing the traditional four-year college career path. The powerful film highlights the challenges the residents of under-resourced communities face as they work to achieve financial independence. Workday challenges the definition of “qualified” in a story of talent, skills, opportunity, and generational wealth that will leave you questioning what the American dream really looks like.

Hospitality

Airbnb is an online marketplace for connecting travelers with accommodations and experiences hosted by individuals around the world. 

Why Their Content Stands Out 

Airbnb creates content that educates, inspires, and helps its global community “Belong Anywhere.” It’s long used Instagram to create and curate wonder while highlighting real, human stories. Notably, Airbnb once shared that 75% of the photos it utilizes on Instagram come from its community. But Instagram isn’t the only place where Airbnb creates connections.

Airbnb hosts a community forum for hosts to connect and also gives them a spot to voice their questions and concerns. The hospitality brand also offers hosting classes for those interested in becoming Airbnb hosts. Airbnb also uses larger marketing campaigns to make ‘strangers less strange’ and combat issues like discrimination, making it clear that the company stands with its global community. Airbnb’s inclusive approach, out-of-the-box storytelling, and top-tier creative execution has helped position Airbnb the brand as the foremost leader in the short-term rental market.

Content Spotlight: Icons | Multimedia Campaign 

Of course, Airbnb keeps things fun, too. Did you know you could stay in Shrek’s Swamp or sleepover in a Polly Pocket compact? Icons, Airbnb’s new category of extraordinary experiences, lets you enter worlds you’ve only ever dreamed of. The stays are inspired by the greatest names in music, film, television, art, and sports, and a multimedia campaign helped build buzz for the new category of unique ‘giveaway-only’ experiences.

From its blog post announcing the release to its promo video to TikToks and influencer partnerships, the integrated campaign made everyone aware of just how cool Airbnb’s new feature was. What also worked well is how Airbnb leaned into the power of scarcity. A countdown clock would display the time until each Icon goes live, but only 4,000 or so lucky guests would be selected. The short-term rental giant has us glued to our seats as we eagerly await to see what ‘Icons’ are unveiled in 2025. 

Construction

AECOM is an infrastructure consulting firm that designs, builds, finances, and operates critical assets for governments, businesses, and organizations worldwide. With expertise spanning engineering, architecture, environmental services, and project management, AECOM delivers innovative solutions to create sustainable and resilient communities.

Why Their Content Stands Out 

AECOM’s blog serves as the cornerstone of its content marketing efforts, providing expert perspectives on topics as broad as airport design and as niche as improving roads in the UK. The construction giant makes it easy for industry leaders to find information relevant to their challenges with targeted industry-specific content on digital innovation in transportation, healthcare, real estate, sports, water, and buildings.

Where AECOM’s content shines is in its commitment to sustainability. The brand’s Sustainable Legacies series uses compelling videos, infographics, and reports to communicate its commitment to sustainability, making abstract concepts like decarbonization more tangible. Spotlighting specific projects, AECOM offers an inside look at some of its largest undertakings and the steps it takes to meet its client’s needs while maintaining its “sustainable legacy”. The brand further cements its expertise in its Talking Infrastructure podcast featuring thought-provoking interviews to inform listeners on how experts are solving the world’s most complex infrastructure challenges.

Content Spotlight: From Vision to Reality: High-Speed Rail | Multimedia Feature

The terms playbook, report, or e-book simply do not do justice to “From Vision to Reality: High-Speed Rail”, a visually stunning multimedia offering by AECOM. The 47-page project uses high-quality imagery and embedded videos to bring the current state of high-speed rail to life. The video interviews offer a sneak peek at rail projects, making readers feel like they’re on-site marveling at the tracks themselves. Through data-forward, dynamic storytelling and interactive graphics, readers fully understand both the challenges and the impact of connecting communities through rail.

Bechtel is an American engineering, construction, procurement, and project management company. With expertise in complex projects across industries, Bechtel delivers innovative infrastructure and energy solutions. 

Why Their Content Stands Out 

For Bechtel, the phrase ‘a picture speaks a thousand words’ couldn’t be more true. The company blends crisp visuals and intriguing videos with impactful articulation to beautifully showcase the passion and energy behind its work. 

Across Bechtel’s content, from the front page of its website to its blog and social media pages, you’ll find language that exemplifies the brand’s commitment to being a good citizen. Think ‘projects of purpose’, ‘a lasting positive legacy’ and ‘we live for a challenge’. By threading its mission through all that it does, Bechtel has set itself apart as a trusted, reputable brand that delivers high-quality projects in harmony with people and our planet.

Bechtel is unique in its ability to illustrate both the ‘what’ and the ‘why’ behind its projects. On social, the brand uses time-lapse videos that show its teams hard at work, explaining what they’re doing and its value. This commitment to sharing a wider purpose extends beyond its own brand. Often Bechtel will use its channels to elevate its clients’ achievements, such as when the Lawrence Livermore National Laboratory had its El Capitan supercomputer verified as the world’s fastest.

Content Spotlight: Tara’s Story | Video Spotlight

Bechtel embraces its responsibility towards the communities that host its assets, ensuring its work leaves a positive lasting impact. The company created a non-profit foundation that leverages its extensive know-how to support the wellbeing and resilience of communities, by addressing challenges such as electrification, digital connectivity, and climate-resilient housing. 

Tara’s Story shows first-hand footage of how the foundation supports communities on the ground. Filmed in Kerala, India, the video shares details of Bechtel’s project to tackle flooding and pollution in the area. Narrated by the project manager, who comes from Kerala, the video shares why the project is so valuable and how it will improve lives. By filming on-site in Kerala, Bechtel makes the project tangible and real, showing how the company leverages its skills to deliver impact beyond profit. The video is a testament to the company’s ethos – ‘a better world has to be built’ – sharing its work in a way that’s authentic and modest.

Tech

LinkedIn is a professional networking platform that provides a digital space for individuals to connect and build professional relationships. LinkedIn serves as a virtual hub for career development, job seeking, and business networking across a diverse range of industries.  

Why Their Content Stands Out 

As an all-in-one hub for professional growth, thought leadership, and community building — LinkedIn’s content program is seamlessly integrated into its core offering. With a wide range of tools and resources that empower users to enhance their careers, expand their networks, and develop their skills, LinkedIn’s brand purpose is clear.

The social network’s expansive and revered LinkedIn Learning platform offers countless courses, learning paths, and certifications for every professional. In addition to courses, LinkedIn’s use of data and analysis stands out with tools like the Economic Graph and reports like its Jobs on the Rise list and monthly Global Talent Trends reports. With a wide breadth of on-demand and live webinars to watch on the most pressing topics, career novices and industry experts alike will never run out of relevant content. 

Content Spotlight: Global Green Skills Report 2024 | Research Report

As the race to build a more sustainable future intensifies, organizations are faced with the challenge of expanding the “green talent pool” by 2025. To address the urgency, LinkedIn’s 2024 Global Green Skills Report serves as a useful tool, offering actionable data and the thought-provoking insights needed to make a business case for upskilling. 

Balancing depth with accessibility, LinkedIn presents complex data in a visually interesting, easily digestible format. Vibrant charts, clear infographics, and streamlined design make it easy for business leaders, HR professionals, and policymakers to identify trends and opportunities at a glance. The report is interspersed with compelling case studies to showcase how businesses successfully implement green initiatives and upskill their workforce, making the data relatable and actionable. 

Atlassian Corporation is a software company offering a slate of project management tools for departments and teams across companies. Atlassian’s tools include workplace essentials like Confluence, Trello, and Jira.

Why Their Content Stands Out 

Atlassian overcomes one of the biggest content challenges software companies face: creating inspiring and resourceful content that isn’t wholly product-focused. With a focus on fostering collaboration, innovation, and agile work practices, Atlassian positions itself not just as a tool provider but as a trusted partner in transforming how organizations operate. Take Atlassian University, the software brand’s extensive and engaging training center. To keep the focus on customer challenges, the training revolves around core issues such as teamwork and productivity and how the software can be used in the context of clearing these larger hurdles.

Atlassian’s Work Life Blog offers insights on a wide range of topics, like remote work and leadership advice. One of the most exemplary facets of Atlassian’s strategy is the balance they strike between forward-looking thought leadership and actionable directives. For example, take their Team Playbook — a collection of free, step-by-step exercises and workshops designed to help teams improve processes, build stronger relationships, and solve common challenges. This resource exemplifies (and the many others like it) how Atlassian’s commitment to delivering content with real-world impact has allowed them to emerge as a go-to destination for team leaders and project managers.

Content Spotlight: Team Health Monitor | Interactive Playbook

Everyone has that task they’re putting off because they just don’t know where to start. In their Team Health Monitor interactive playbook, Atlassian sets out to clear these roadblocks and boost lagging teams by giving managers and leaders an exceptionally detailed guide on how to increase engagement and productivity. Atlassian’s guide provides everything you need to get started, including a list of materials, explicit instructions, and easily adapted templates. By delving into eight specific attributes, team leaders emerge with a quantifiable way to enter the psyche of their team members and help them succeed.

The International Business Machines Corporation, commonly referred to as IBM, is a multinational technology company. IBM offers a range of products and services including but not limited to AI, Cloud & Enterprise Software, consulting, and automation.

Why Their Content Stands Out 

For years, IBM has stood out for its ability to turn complex tech topics like AI, blockchain, and cybersecurity into accessible and actionable content. The company’s Security Intelligence blog is a prime example, diving into everything from the latest cyber threats to practical tips for protecting your company from hackers. A trusted resource for technology leaders across industries, the sleek digital publication has also become a go-to guide for businesses faced with today’s increasingly complex digital safety challenges. 

Across social media, the company’s comprehensive strategy includes multiple accounts that cater to distinct customer segments and specific themes like security, regulation, coding, and data, AI, and automation on X. On more visual channels, like Instagram, IBM shares engaging images, videos, and text-based posts that focus on how it “partners with developers, data scientists, CTOs and other creators to make the world work better.” And Life at IBM, a secondary Instagram account aimed at existing employees and potential hires, provides more inspiring and relatable content for those specific audiences. Simply put, IBM’s content marketing is firing on all cylinders.

Content Spotlight: Cost of a Data Breach 2024 | Webinar + Research Report

To drive home the importance of cybersecurity, IBM releases an annual report on how much data breaches cost businesses — and what can be done to mitigate the risk. This year, users could take in the information via a gated report or webinar, both of which accompany a dedicated landing page that highlights key stats, takeaways, action items, and more. Links to additional resources provide a broader overview, while its clean and minimalist design makes it easy to scan for fast facts. In a brilliant blend of smart distribution strategy and consumption customization, no matter how you prefer to engage with the material, IBM has built an avenue for you.

Microsoft Corporation is a multinational technology company that develops software, hardware, and cloud-based solutions. Known for products like Windows, Office, and AI innovations, Microsoft empowers individuals and businesses to foster innovation across industries.

Why Their Content Stands Out 

By creating diverse and deeply engaging content, Microsoft positions itself as a trusted thought leader, offering practical solutions and human-centered narratives through content marketing. Take The Microsoft Stories initiative — a shining example of an editorial-style hub that celebrates personal employee triumphs through the lens of universally applicable desires. After parsing through tales of growing through fear or pushing past limits, it’s hard to leave this hub without feeling a renewed sense of energy for tackling your own goals. 

Head on over to Microsoft’s AI For Good Lab and you’ll find a wealth of videos, publications, projects, and even a book highlighting the benefits of this new tech. Smartly designed to quell fears surrounding potential misuses of AI, the hub gives us a glimpse into a brighter AI-driven future. Microsoft also excels at educational content for developers and IT professionals in its Microsoft On the Issues blog, tackling tough topics like legal issues and public policy through a technology lens, and the Microsoft Learn platform, offering free, self-paced learning paths on topics like Azure, Power BI, and data science.

Content Spotlight: Inclusion is Innovation | Multimedia Campaign

Microsoft’s exceptional storytelling is showcased via its multimedia initiative, Inclusion is Innovation. The campaign underscores the company’s belief that innovation thrives in environments where diversity, equity, and inclusion are prioritized. Hinging on 22 employee stories, each video showcases an employee overcoming a challenge and the broader lessons learned along the way. From finding freedom in self-expression to cherishing our formative memories and experiences, the campaign highlights how fostering inclusivity drives creativity, collaboration, and meaningful technological advancements within a large corporation like Microsoft.

Oracle is a cloud applications platform specializing in cloud solutions, database management, and enterprise software. Oracle offers a comprehensive and fully integrated tech stack to modernize operations, unlock insights, and drive digital transformation.

Why Their Content Stands Out 

Oracle’s content program is naturally just as vast and extensive as their product portfolio, with each piece meticulously designed to support customers in maximizing their potential through the lens of their offerings. The company consistently flexes its deep technical expertise, with comprehensive industry insights, tutorials, podcasts, and whitepapers for developers, IT professionals, and business leaders. 

It’s this masterful use of audience segmentation and personalization that really makes Oracle stand out from the pack. Peruse through their blog directory and you’ll find over 20 distinct blogs geared to various segments and roles. Whether you’ve come for construction & engineering insights, sustainability stories, modern marketing tips, or to have a fusion field day, you’ll find a handmade hub tailored to your interests. 

Across a variety of platforms, the brand engages its audience through thought-provoking discussions, educational videos, exciting product updates and success stories. Through the company’s Oracle Communities platform, it brings together experts, peers, and practitioners to share knowledge and collaborate, building a proactive and engaged network of professionals and brand advocates.

Content Spotlight: Oracle Health Summit 2024 | Fireside Chats

For their annual Health Summit event, Oracle brings together customers, industry leaders, and Oracle business executives to discuss and explore how technologies such as cloud computing and AI can transform the healthcare sector.

The summit includes informal fireside chats with well-known industry leaders, presentations, and customer success stories showcasing how healthcare companies have benefitted from Oracle solutions. By building a beautiful suite of on-demand content, Oracle extends the event’s impact and viewers from all over the world can hear from experts and innovators, discover the latest advancements in health technologies, and stay ahead of emerging trends. The summit enables the brand to shine a spotlight on the deep expertise and experience of its employees, building a deeper rapport and trust with existing and new clients alike.

Salesforce, Inc. is a cloud-based software company that provides customer relationship management software and applications. The widely used software provides sales, marketing automation, analytics, customer service, and application development to users.

Why Their Content Stands Out 

Marketing and sales professionals know Salesforce as the place to get the latest information about all things sales. With a reputation of that caliber to protect, Salesforce is always pushing boundaries to find new ways to dazzle and engage their vast audience. Deftly flexing its robust research arm, the brand mines and delivers its treasure trove of data in reports like its State of Sale Report as well as various topic- and industry-specific reports to help sales leaders make informed and impactful decisions. 

But what really makes Salesforce untouchable is their commitment to entertainment and community-building. The Salesforce Trailblazer Community is a shining model of how the company uses content to foster a sense of belonging and collaboration among its users. And the Trailhead learning platform, an integral part of the community, offers gamified courses on everything from CRM basics to advanced AI integration, helping users develop skills and advance their careers at their own pace.

And just when you think the sales giant has done it all before, they go and build their very own streaming service — Salesforce+. Viewers can tune in to check out live and on-demand events, blaze new trails, or channel their inner boss. Find a comfy spot on the couch, because you’re bound to get lost for hours watching the brand’s 12+ original series. 

Content Spotlight: The Ecopreneurs | Episodic Series

Salesforce’s 11-episode series delves into the journeys of entrepreneurs passionately addressing environmental issues. The documentary-style video series with short (10 minutes or less) episodes follows people from all walks — business workers, surfers, villagers, and scientists. Bursting with authenticity and emotional depth, these stories capture the triumphs, challenges, and motivations behind their innovative work. With sky-high production value that makes you feel like you’re sitting in the cinema, Salesforce keeps us on the edge of our seats while aligning itself with its broader mission of promoting equality and inclusion, positioning the company as a champion of diverse changemakers.

Snowflake, a cloud-computing data platform, offers data analytics and cloud-based data storage services. Commonly referred to as a “data-as-a-service” company, Snowflake allows organizations to utilize, share, and realize the true value of their data.

Why Their Content Stands Out 

As a cloud data solutions company, Snowflake’s content marketing educates and encourages its audience to harness the full potential of their data. Its informative Inside the AI Data Cloud blog shows off the brand’s expertise while addressing its audience’s evolving data needs. From using AI responsibly to reporting on the latest industry updates pertinent to customers, Snowflake’s hub positions itself as part teacher, part newsdesk — and a one-stop-shop for anyone looking to stay ahead in the data game. 

Not just excelling in the digital space, Snowflake hosts an annual Summit packed with keynotes, breakout sessions, and hands-on labs. The live, in-person event is brilliantly atomized into evergreen content, takeaways, videos, and more to ensure that non-attendees can reap the benefits of the bustling conference.

And the events don’t stop at the summit. Snowflake expertly builds and engages its community through its Data Cloud World Tour, a series of global events designed to foster connections in person and digitally. Among the attendees include Snowflake customers who also enjoy the benefits of its Data Superheroes community. In this space, Snowflake’s most elite experts share their knowledge, experiences, and ask the big questions, creating yet another collaborative space for users to learn and grow together. 

Content Spotlight: The Data Cloud Podcast | Podcast Series

Going on its fifth season, Snowflake’s breakout podcast series is built for data and business leaders looking to drive innovation and stay data-informed. With a stellar lineup of guests from CEOs to Chief Data Officers from companies like Zillow, Weight Watchers, Thomson Reuters, and Coinbase, The Data Cloud Podcast is a haven for facts-and-figures obsessives everywhere. Each 30-to-50-minute episode delves into the lives of business leaders who use data to guide business decisions and the trials and triumphs they’ve encountered along the way. With a keen understanding that data is a dense subject, Snowflake smartly breathes life and emotional depth into the subject matter with storytelling, humor, and actionable advice — leaving listeners inspired to face the most pressing issues today. 

Education

Coursera is an online learning platform that offers courses, certificates, and degrees from top universities and companies worldwide. Covering a wide range of subjects, Coursera helps users acquire new skills and advance their careers.

Why Their Content Stands Out 

Coursera has aptly built its brand around educational content—and it’s helped countless others chart their course in the process. From its robust career resource hub filled with tools for learners to its teaching center designed to support educators, Coursera provides content that empowers at every level. Similarly, its blog hosts everything from job advice for early-career candidates to leadership tips for managers doing their homework. Off its site, The Coursera Podcast features brilliant thinkers discussing the future of education and work.

This wealth of free resources for individuals, businesses, universities, and even governments is a testament to Coursera’s mission to make learning accessible to anyone, anywhere. By offering meaningful content beyond its courses, Coursera actively creates pathways for learners to do so.

Content Spotlight: Generative AI 101 | Video Series

Coursera’s five-part video series takes the mystery out of generative AI. The series aims to help people tap into gen AI’s potential by explaining how this technology can enhance creativity, drive innovation, and improve productivity. Each bite-sized video (each under three minutes) tackles common questions someone would ask Google, such as “What is Gen AI?” and “How does Gen AI work?” (Great for SEO).

The videos feature a lively professor, clear subtitles for accessibility, and engaging visuals to create a dynamic viewing experience. Where this series graduates to the next level, though, is in its captions. Coursera offers numerous ways viewers can engage with related courses and articles, warming up prospects with additional content. The caption feels less like a call to action and more like a choose-your-own-learning adventure, creating a seamless user experience. 

Duolingo is an educational technology company that offers interactive language learning tools. With a gamified approach to education, Duolingo provides courses in a wide variety of languages, making learning engaging and accessible to a global audience. 

Why Their Content Stands Out 

Blending humor and gamification to create an unparalleled user experience, Duolingo sets the standard for ed-tech content marketing. The brand’s quirky mascot Duo the Owl does more than just teach languages — he entertains and delights. As the company’s face across platforms, Duo is a verifiable social media sensation, pulling in over 13 million followers on TikTok alone thanks to meme-worthy hijinks and riffs off viral trends. And Duo’s not alone; there’s a whole cast of characters that support in-app lessons and wider content efforts, building an overall brand story on-site and across social.

When it comes to hitting the books, even Duolingo’s in-app features double as innovative content marketing. Gamified elements like streaks, leaderboards, and rewards create a sense of achievement and friendly competition, encouraging daily user engagement. Plus, language learners can also browse through hundreds of podcast episodes to further their studies, track their lesson progress via December’s in-app Year in Review, and explore more general trends in the yearly Duolingo Language Report. 

Content Spotlight: Duolingo On Ice! | April Fool’s Campaign

Another annual treat to look forward to from the brand? Their April Fool’s prank aims to trick and tickle fans year after year. For this year’s gag, the brand took to the stage, spoofing Disney on Ice to create “the world’s first multilingual musical.” 

Promising a four-hour-long, intermission-free, study-pushing extravaganza (performed for a half-asleep audience), Duolingo pulled out all the stops to make the stunt feel believable — professional ice skaters doubling as brand characters, hilarious songs from the show available on Spotify, and a partnership with SeatGeek with fake tickets for sale to seal the deal. The result? 19 million views and 2.4 million likes on TikTok, plus 3.4 million views and 7,000 comments on YouTube. 

Grammarly is a cloud-based platform providing suggestions for grammar, tone, clarity, style, and more to writers across the world. The AI-powered communication platform helps users write clearly and effectively across various formats.

Why Their Content Stands Out 

From product updates to educational articles and handy writing guides backed with useful examples, Grammarly’s blog is like having your favorite English teacher in digital form. Whether you need some schooling in the types of conflict in literature or find yourself fumbling over homonyms, class is always in session in the world of Grammarly.

One of the best parts of their content program? Their step-by-step guides for common writing projects. If you’re stuck on how to start a cover letter, look no further than the company’s ‘how to’ guide, which neatly breaks it down, with plenty of examples you can simply copy-paste and tweak to fit your needs. Sweating over that big speech coming up? Grammarly is ready to guide you from outline to delivery. 

Beyond the blog, Grammarly shares several free tools to instantly tap into including an online plagiarism checker, citation generator, and paraphrasing tool. By providing so much free content, coupled with tangible examples and templates you can download and use, Grammarly showcases its deep expertise so that when the time is right — and when it’s time to write — and you need more resources, Grammarly is your immediate go-to. 

Content Spotlight: 2024 State of Business Communication | Report

With the use of generative AI on the rise, Grammarly’s third annual report aims to provide data and recommendations to guide leaders in realizing the ‘transformational benefits of effective communication’ in the implementation and roll-out of gen AI in the workplace. Knowing this is a major grey area that intimidates many leaders, Grammarly wisely steps in to take the overwhelm out of adoption. 

Presented as an ebook, the report is comprehensive with clear chapter summaries, striking visuals, and minimal text, making it easy to navigate and quick to read. Importantly, it equips business leaders with the data and insights they need to proactively start developing a communication strategy with gen AI playing a major part.

Real Estate

CBRE is the global leader in commercial real estate services and investments. Offering expertise in property management, leasing, valuation, and development, CBRE helps businesses and investors optimize their real estate strategies worldwide.

Why Their Content Stands Out 

CBRE’s content is a treasure trove of industry-leading insights to keep real estate professionals informed in a dynamic market. Designed with the busy professional in mind, its content is concise yet brimming with actionable data for quick decision-making. From in-depth reports and surveys to timely snapshots and interactive tools featuring up-to-date charts and graphs, CBRE offers a variety of formats tailored to different needs and preferences.

The content is thoughtfully organized, with clear categorization and advanced filtering that make it easy to find what’s most relevant. Most include headshots and profiles of the team behind the research, building trust and credibility while making it straightforward for the reader to get in touch. CBRE’s content is a masterclass in combining depth, clarity, minimalist design, and usability, making it a go-to resource for real estate professionals.

Content Spotlight: Emerging Industrial Markets | Multimedia Research Series

This series spotlights exciting new opportunities for industrial investors, drawing on CBRE’s extensive intelligence to deliver deep insights into potentially fertile investment opportunities. Weaving in quotes and perspectives from their far-reaching network of experts, the series provides a unique and well-rounded view of each market.

Each article focuses on a specific region, presenting data in an engaging format enriched with interactive graphs and charts. Packed with detailed information, the series goes beyond presenting raw facts to provide meaningful context and nuanced analysis, helping investors build a comprehensive and vivid understanding of the market landscape.

Auto

BMW Group is a global manufacturer of premium automobiles and motorcycles. With a focus on performance and luxury, BMW Group is best known for its brands like BMW, MINI, and Rolls-Royce. 

Why Their Content Stands Out 

Known for high-impact social media and video content, BMW’s marketing program always pushes the (speed) limits. Recently, its video content received notoriety in a campaign partnership with BFI, where they invited British filmmakers to pitch short films designed for the BMW i7’s ultrawide screen. The winning film premiered at the BFI London Film Festival, while the campaign led BMW’s brand sentiment to climb to an all-time high of 85% and secured the brand a win at The Drum Awards for Content. 

In addition to high-caliber video content, BMW Group’s content seamlessly blends automotive excellence with lifestyle aspirations. The luxury car brand is setting its “sights on the future” through its commitment to staying on the cutting edge of tech, AI, automated driving and more. BMW Group’s content highlights its trend prediction and setting prowess with its Technology Trend Radar, not shying away from the elephants in the room like electric mobility and sustainability concerns. By blending innovation and aspiration, BMW Group has captivated audiences and revved up their excitement around the brand this year. 

Content Spotlight: Game Changer | Podcast Series

Game Changer is a podcast from BMW about people who’ve ditched familiar terrains in order to pave their own path to create change. What sets their stories apart is that, when they’ve failed or hit a dead end, they take another route—and dare to try again. 

This podcast takes listeners on a trip by sharing stories from game changers like Fionn Ferreira, an Irish inventor and chemistry student, whose work focuses on purifying water and environmental protection, and David Zilber, a professional chef, fermenter, and food scientist from Canada who works at the intersection of food science and innovation. While BMW innovators take the wheel in some episodes, the series feels authentic and far-reaching because it includes voices outside of the automotive realm. Accompanied by a futuristic and groovy visual identity, every episode in this series is a true joyride for the listener. 

Supply Chain

DHL Supply Chain is the world’s leading contract logistics provider. Via its outstanding support, advanced technology, management, value-added services, and customized, integrated logistics solutions, the supply chain leader drives resilience, efficiency, improves quality and creates competitive advantage locally and around the globe.

Why Their Content Stands Out 

DHL Supply Chain’s content marketing excels because it addresses both the strategic and operational needs of its audience. Its one-stop content hub acts as an industry-leading resource covering topics like packaging, human-digitalization collaboration, and e-commerce logistics. DHL excels in the research realm, providing its audience with multimedia trend reports needed to optimize operations in a fast-paced, competitive environment.

In the supply chain industry, sustainability is a hot-button topic that DHL doesn’t shy away from. DHL positions itself as a sustainability leader by offering actionable strategies for reducing carbon emissions and implementing circular supply chain practices within its content. It even has a dedicated sustainability newsletter for those who want to stay informed on the progress made in sustainable logistics. Aside from whitepapers and reports, DHL Supply Chain produces a video series, podcast, and interactive tools. No matter what information you need and how you want to consume it, DHL has you covered.

Content Spotlight: Logistics Trend Radar 7.0 | Dynamic Dashboard

Now in its 7th iteration, DHL’s Logistics Trend Radar provides users with insights on over 40 industry trends, from social & business, to health & safety, to technology. By selecting areas of focus, trend clusters, and sectors, the tool allows the user to personalize their experience based on the factors that matter most to them. The interactive tool shares valuable insights from DHL customers, colleagues, and partners that affect the direction of societies, businesses, and technologies. Complete with an adoption timeline — users can see how a given trend is expected to progress in the next ten years.

Maersk is a shipping and logistics company leading the industry in integrated logistics, supply chain management, and digital solutions. Maersk helps businesses move goods efficiently and sustainably across the world with a focus on simplifying global trade.

Why Their Content Stands Out 

Over recent years, Maersk’s marketing has centered on repositioning the company from solely shipping to an integrated modern logistics business. Today, the brand stands out for its audience-centricity, exemplified by its ability to tap into the needs of their prospects and customers and integrate their viewpoints and feedback. Looking to make progress in the road to decarbonization? Just leaf through their data-packed report featuring survey insights from 500 chemical businesses. Need to stay informed about potential disruptions while receiving solutions? Maersk’s Ocean Service Updates has you covered. And for the audio-inclined, podcasts like Beyond the Box delve into must-know trends and innovations shaping global trade.

On social, you’ll find the brand celebrating historical milestones and employee triumphs alike. By employing a wide range of content formats, including blog posts, infographics, videos, and podcasts, Maersk makes their content accessible and engaging. Their use of storytelling and case studies helps bring sky-high topics down to earth, building a deeper rapport and respect among its audience.

Content Spotlight: Life At Sea | Video Series

Maersk is a company that’s centered around networks and relationships. But in an industry that revolves around hard numbers and intricate logistics, you have to go the extra mile to humanize the brand. Its Life At Sea video series does exactly that by revealing the people behind the progress. The videos delve into the trials and tribulations of life aboard Maersk vessels, unveiling unique insights into what it means to be a seafarer.

The videos are all less than 3 minutes long and focus on specific topics, such as breaking gender stereotypes in the shipping industry, to a day in the life of a seafarer. The footage delivers authentic behind-the-scenes accounts of the challenges, rewards, and experiences of life at sea, leaving the audience feeling intrigued and surprised.