Do you understand what your social media data is telling you?
Focusing on your strategy with the right kind of research will help you grow your brand and your business. The most successful businesses all have a strong social media presence, and one of the reasons why they continue to gain a competitive advantage in their industry is because they invest in their social media strategy, and a large part of that investment comes in the form of research. If you want to know why research can take your social media strategy to the next level, keep reading.
Knowing Your Target Audience
Research will let you know exactly who your target audience is. All companies should know every last detail about their target audience because they are who buy your products and services. The more you know about them, the better you can serve them. One of the easiest ways to find out about your target audience on social media is by asking your followers direct questions. No guessing games here, they’ll tell you everything you need to know.
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Focusing on Keywords
Keywords are relevant words or phrases about a conversation or topic and they are crucial when it comes to social media marketing. They will help your page rank higher on the platform and expose your content to a wider audience. When you add keywords to a post, it is not just shown to your followers. Other people who follow that keyword will also see it. Additionally, the right keywords can help your posts reach the home page which gives you access to thousands of potential followers.
Uncovering the Latest Trends
Have you ever wondered why some of the biggest businesses are always prancing around on social media doing some of the goofiest things? In most cases, it’s because they’re following the latest trends on the platform. Trends are typically video posts with a dance, a song playing in the background, or it could be a famous person speaking some meaningful words. These posts get thousands of views which exposes that persons page to thousands of potential followers. Each time a new trend comes out, its rinse and repeat. The only way to know what the latest social media trends are is to do some research.
Paying Attention to the Competition
Do you know that Blockbuster went bankrupt because they were not paying attention to their competition? While their leaders were focused on refining an old model that was slowly losing relevance, their competition was ten years ahead of the game. Within a few short years, Blockbusters went from being the largest video rental company in the world with 9,000 stores to bankruptcy. They are now non-existent, and so it would be wise not to take a leaf out of their book. Instead, study your competition and find out what they’re up to. They may be able to give you some insight into the direction your industry is heading.
Reading the Comments Section
If you want to know what your target audience thinks about your company, read their comments. You’ll be surprised at how many businesses fail to do this. What better way to gain information about your business, and what your audience wants than from the people who use your products and services? You need to know the reason why your customers spend their money with you and not your competitors. Is it because of your unique selling point or something else? Gathering information like this is what it means to be customer focused. When you are aware of your customers’ needs, you can provide for them.
Targeted research for your social media strategy is the key to your success. If you want to gain a competitive advantage in your industry, having insight into all areas of your business is essential.
This article was written by Goldie Chan from Forbes and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].