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Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Dive Into a Marketing Masterclass with Pfizer

At Content Marketing World 2022, Industry Dive’s Robin Re (VP, Marketing) sat down with Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) to uncover how Pfizer leans into journalistic, data-driven storytelling to build trust, drive brand growth, and solidify reputation in an age of skepticism.

Watch the full interview to get tactical advice on how to:

  • Invest in the most impactful areas of audience research to enhance targeting
  • Earn trust and deepen the customer relationship through content
  • Handle hot topics and break down complex issues
  • Cut through red tape to produce quality content at scale that stands out from the competition

Related Resources 

📖 Read: Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing 

🧭 Explore: 3 Brands That Understand and Underscore Transparency

🤝 Learn: 6 Ways to Build Trust With Your B2B Audience


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