Trends
As CMOs struggle to plan for the future, digital video may provide hope. Published July 8, 2025 • By Marketing DiveSocial media and influencersThe AI futureEconomic uncertaintyThe CMO breakdownThe rise of Gen AlphaCTV’s bright sideSocial Media and InfluencersThe global social media ad market is expected to grow 12% this year ...
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LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.LinkedIn’s 21-page “B2B Marketing Benchmark: The Influence Report” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, ...
Trends
In recent years, content marketing trends have been heavily shaped by emerging technologies, particularly generative AI. But in 2025, there’s a notable shift: the human is coming back in favor. There is a common thread across many of the 2025 B2B marketing trends: the need for content that feels more personal, ...
Trends
Even the savviest B2B marketers feel the squeeze from rising expectations and shrinking teams. With mounting pressure to prove ROI, keep up with shifting buyer behavior, and stay ahead of emerging tech (hello, Gen AI), keeping up is harder than ever.And while most B2B marketers have a dedicated content marketing ...
Trends
If last year was rough, 2025 feels relentless. Since January, economic policy has see-sawed, AI adoption has sprinted from pilot to production, and every talent market has tightened even further — from nurses to backend engineers and beyond. According to Retail Dive’s Audience Snapshot,In 2024, 20 retailers declared bankruptcy and ...
Trends
Social media has become a key connective tool, with billions of people logging on every day to get the latest updates, check in with friends, share important messages, and more.And that “more” includes shopping, and in particular, maintaining an awareness of the latest deals and offers from the brands that ...
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