Audience Insights
How To
How to Adjust Your Marketing Messaging in a Tough Economy
Despite fears of a looming recession, brand awareness efforts are as important as ever as marketers begin to build out their 2023 pipelines. And while it’s smart to be scrupulous with spends during a downturn, cutting ad or content spend altogether just isn’t an option — at least not for ...
POV
Surviving a Recession—How Brands Can Drive Growth During a Downturn
By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.Inflation is at a 40-year high, the GDP is contracting and we’ve officially entered a bear market. About a third of U.S. economists say a recession is likely; some say it has already begun. Marketers ...
Trends
How Back-to-School Marketers are Pivoting Amid Record Inflation and Economic Anxiety
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are ...
Tools & Templates
Observances, Holidays, & Awareness Months: The Great Big List for Marketers
A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a great idea the most – nothing comes to mind. Instead of wasting ...
How To
5 Keyword Tips to Boost Your SEO Strategy in 2022
Ranking for keywords is a competitive sport in 2022. The foundation of successful SEO is likely to always be two-fold: the creation of excellent content your audience wants to read and the use of relevant keywords. But the ways people find content and the algorithms search engines use to rank ...
Trends
The State of Social Listening in 2022 – How Social Listening Ties Into Your Broader Strategy
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they apply to your digital marketing approach.Learning that people are critical ...
