Insights
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online?That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for ...
Trends
Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to describe brands that inspire “Loyalty Beyond Reason.”The power of Lovemarks, according to Roberts, is that they treat customers as fully realized, emotional human beings rather than a statistic or target. He cites three ...
Trends
The travel industry is on a high growth curve with more consumers investing time and money in experiences and destinations. As a result the demand for zoos, theme parks, gardens, museums, and other local attractions to attract tourism dollars is as competitive as ever. Guest experience is often the key ...
Trends
Between the furor surrounding generative AI, crumbling cookies and mounting privacy concerns, and the rallying cry for today’s brands to be socially responsible, transformation is defining the marketing landscape in 2023. Refine your content marketing strategy with a look at the most critical trends dominating the marketing industry based on ...
Trends
Between market volatility and shifting consumer behavior, retail content marketers are in a daily battle to stay ahead of the curve as the landscape becomes increasingly unpredictable. Up your marketing strategy with a look at the most critical trends dominating the retail industry based on first-party engagement data from over ...
Trends
Social CommerceSocial commerce is expected to reach over $79.6 billion in 2025 (Source: Merkle)36% of consumers have participated in livestream events (Source: Merkle)60% of consumers are interested in making a purchase through social media (Source: Merkle)#️⃣ Related Reading: 32 Trends for Social Media Marketing in 2023YouTube vs. TikTokYouTube’s ad revenue ...
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