Trends
This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus on engaging younger generations could be what makes the difference between sink or swim. Spending this season is expected ...
Trends
Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has become a difficult task. Further complicating the issue is the large gray area a lot of content can fall ...
Trends
We live in a state of transition. The current system isn’t working but the future is unwritten. In the words of Antonio Gramsci:The crisis consists precisely in the fact that the old is dying and the new cannot be born.Despite the introduction of the automobile by Karl Benz in 1886, ...
Trends
Every year, there are new stats to follow and research to read, but this year’s top demand generation trends can be summarized in one word: quality.But first, a quick backstory: In 2023, when marketers were asked if they felt their organization had enough content to meet their current demand generation ...
Best in Class
The annual Axios Harris Poll has become a definitive benchmark for identifying America's most trusted brands, combining the journalistic rigor of Axios with The Harris Poll's extensive polling expertise. And with global elections, crisis fatigue, and all kinds of social and technological challenges on the horizon this year, in these ...
Trends
This election year, B2B leaders are grappling with challenges that span across technological disruptions, economic fluctuations, and increasing demands for sustainable and ethical operations. We’re here to help. Drawing from exclusive research found in studioID’s 2024 Audience Snapshots, we’ve analyzed readership data from each of Industry Dive’s 37 vertical publications to ...
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