POV
A new year brings excitement and uncertainty, possibility and anxiety, hope and hesitation. And while it’s impossible to predict the future, we can prepare by setting expectations for the year ahead.Each year, studioID gathers industry-shaping insights through our Content Marketing and Demand Generation Predictions survey to provide marketers with actionable ...
Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
Trends
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
Trends
Halloween is coming, which means it’s time to start locking in the details of your spooky season promotions, and which themes and characters you’re going to use for your parties, promotions, costumes, etc.Pinterest’s latest “Halloween Trends Report” will help. The platform has shared its latest insights into key Halloween search ...
Insights
Dive Brief:Consumer tolerance of digital advertising is on the rise, with younger demographics showing noticeably higher acceptance of brand messages and ads appearing in new channels, according to a report from Forrester Research. Over a third (34%) of surveyed Gen Z and millennials tolerate seeing ads while streaming video via smartphones ...
Trends
There is more B2B content now than at any point in history—and by the time you finish reading this, there will be even more. (Just take that in for a second.) With B2B content rising exponentially, how do you ensure yours captures the attention of decision-makers and the ever-elusive C-suite? Based ...
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