Audience Insights
Trends
Trends Shaping the Content Marketing Industry
As marketers, we can always count on one constant: change. Preferences, behaviors, processes, and habits never stay static for long. This continual state of flux is what keeps the marketing industry so dynamic and interesting — but it can also leave us at a loss for where we need to ...
POV
How Marketers Can Engage With Different Generations
When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences.What is surprising turns out to be the extent of common ground, identified through research conducted by the data, technology and marketing services firm Data Axle. I recently ...
Trends
5 Ways Brands Can Make the Most of the Holiday Shopping Season
Growing e-commerce requires balancing core product offerings with accessible technology and human understanding.Despite a 32% increase in sales since the start of the pandemic, digital commerce is at a critical juncture. Will sales continue to increase, or will they return to pre-pandemic levels as consumers step back into stores?The pandemic’s ...
How To
Prove It: Using Content as Evidence of Your Most Important Claims
Melanie Deziel (Chief Content Officer, StoryFuel) opened her Content Marketing World 2021 session with a tough pill for marketers to swallow. "Your audience doesn't trust you," she matter-of-factly stated to a packed room of content creators, publishers, and marketing storytellers.Deziel goes on to cite a jarring 4As study that states ...
How To
Top 3 Tips for Marketing Success During an Uncertain Holiday Season
Brands like Shein and Sephora have found success during the holiday shopping season by “overcommunicating” with customers, testing and doing more with less.Businesses are currently in the home stretch of holiday planning, but is “back to normal” just around the corner? After all, at this time in 2020 major retailers ...
Trends
What’s Next for Marketers in the Era of Data-Privacy Legislation?
It seems like every week new privacy legislation emerges in the United States. As the status of legislation varies from state to state and an individual state’s policy is constantly developing, there is little to no room for error when it comes to consumer data. Currently, three states in the ...
