Audience Insights
2021 Higher Ed Dive Snapshot
Targeting higher ed leaders? Score high marks with this audience by reflecting the content preferences of over 50,000 Higher Ed Dive subscribers in your strategy. Higher Ed Dive is one of our parent company’s many industry-focused news publications, and it’s specifically designed for leaders who oversee operational aspects of their ...
Trends
Brands Must Go Beyond Advertising to Connect in a Post-COVID-19 World
The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author's own.We've been hearing about the pending "death of advertising" for years, with ever-increasing ads having less and less influence on actual consumer decisions. Today, the up to 10,000 ads we see every day makes ...
Trends
How Brands Can Win In The Emerging New Economy
Innovation leaders, fasten your seatbelts: we’re taking off.Historically, periods of economic and cultural trauma have been followed by remarkable exuberance. In my hometown of Chicago, the great fire of 1871 sparked historic innovation out of the literal ashes. The pandemic of 1918 gave way to “The Roaring Twenties.” In the late ...
POV
The Complex Crossroads of Marketing and Corporate Political Activity
Not long ago, an organization’s political contributions rarely created a stir. Now that consumers are more deeply engaged with brands on different levels, corporate politics and policies face unprecedented scrutiny.I recently asked Paul Washington, executive director of The Conference Board ESG (Environmental, Social and Governance) Center, what this means for marketers.Paul ...
POV
What Marketers Can Learn from the Newsroom
2020 disrupted even the best laid marketing plans and gave rise to shifts in consumer behavior and values that will last well into 2021. In a time where marketers are expected to have a voice that moves at the speed of news — who better to turn to for advice ...
POV
The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
