Audience Insights
Best in Class
3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
Trends
7 Need-to-Know Statistics for Content Marketers in 2022
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that resonate. But with new reports and studies dropping daily, it can be tough to keep up with it all and ...
Trends
Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions
As social media usage evolves, so do usage trends, and the content types that people find the most engaging, and more enticing in social apps.Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the ...
Trends
How Job Site Monster is Recasting Itself Following ‘The Great Resignation’
Monster's first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.Job site Monster.com is breaking a new campaign from Havas’ Arnold Worldwide—its first since 2019—positioning itself as a contemporary destination for job seekers in a world where "The Great Resignation" has changed ...
Trends
TikTok Announces New Live Events and Spotlights for Mental Health Awareness Month
May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find relevant support and assistance, and further de-stigmatize mental health conversations.TikTok says that it will share a range of content under the main hashtags #MentalHealthAwareness, ...
Trends
15 Key Marketing Trends Brands Need to Take Note of in 2022
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into ...
