Trends
Social media has become a key connective tool, with billions of people logging on every day to get the latest updates, check in with friends, share important messages, and more.And that “more” includes shopping, and in particular, maintaining an awareness of the latest deals and offers from the brands that ...
POV
Let’s face it: there’s a new wave of buyers on the rise. Gen Z is moving into decision-making roles at B2B companies faster than we can blink. According to Forrester’s 2024 Buyers’ Journey Survey, over two-thirds of buyers involved in big-ticket transactions are now Millennials and Gen Z. So, what does this ...
How To
What is the best way for a business to reach its target audience in 2025? Simply having great content on your website is no longer enough. We live in a zero-click world where social media, search engines, and AI encourage users to stay on their platforms and even penalize content linked ...
Trends
How are other demand-generation marketers approaching 2025? We asked. And hundreds of industry experts answered. Explore the results of our 2025 Demand Gen Predictions survey to uncover the top trends, challenges, and shifts experts forecasted for this year.From AI-driven marketing and budget shifts to fluctuating campaign priorities and evolving distribution channels, ...
Trends
The future of content marketing in 2025 has been revealed.Explore the results of our 2025 Content Marketing Predictions survey to uncover the top trends, challenges, and shifts forecasted by hundreds of industry experts for this year.From AI-driven marketing and budget shifts to fluctuating campaign priorities and evolving distribution channels, check ...
Trends
Marketing Dive analyzes key details of the big game each year. For more coverage, view our analysis of the best and worst Super Bowl ads, or check out every commercial that ran during the game with our Super Bowl ad tracker.Overview63 ads shown57 unique advertisers$8M the approximate price of a ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.
Subscribe to receive marketing insights, industry intel, and proprietary reports.