Audience Insights
POV
How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty
Times are tough. Businesses are hurting and some marketing budgets are being spread thin. What’s a marketer to do? Don’t panic, there’s always room in the budget for a cost-effective tool that drives growth.In tough economic times, many businesses are focused on cutting costs and finding novel ways to generate ...
Trends
Google Shares Results From its Latest Post-Cookie Tracking Experiments
As Google gradually moves towards phasing out data tracking cookies, it’s also looking to develop new, more privacy-friendly solutions that will enable advertisers to keep running effective online ad campaigns, despite the reduction in direct response data.Google’s main initiative on this front is its ‘Privacy Sandbox’ suite of tools, which ...
POV
AANHPI Heritage Month—How Brands Can Reach Gen Z and Older Generations by Embracing Cultural Diversity
The desire for belonging is widely felt, but blending in is no longer part of that journey.Coming of age in a predominantly white community is an experience shared by many Asians, Asian Americans, Native Hawaiians and Pacific Islanders. Like many AANHPI people from his generation, Lorenz Esguerra—a first-generation Filipino American whose ...
POV
Unlocking the Power of B2B Personalization
B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer ...
Trends
Audience Data and the Future of Content Marketing + Demand Gen
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall of the cookie and third-party data amid heightened privacy regulations, marketers have been forced to re-invent data collection processes and ...
Trends
2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs
By Lieu Pham (VP Strategy, studioID) | Melissa Mattoon (Senior Strategist, studioID) | and Liam Berry (Senior Strategist, studioID)Targeting CFOs in your marketing strategy? Let’s take a closer look at the trending topics driving clicks and engagement for 2023 based upon CFO Dive's first-party readership data.The 2023 CFO Content Forecast Welcome ...
