Audience Insights
Trends
2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs
By Lieu Pham (VP Strategy, studioID) | Melissa Mattoon (Senior Strategist, studioID) | and Liam Berry (Senior Strategist, studioID)Targeting CFOs in your marketing strategy? Let’s take a closer look at the trending topics driving clicks and engagement for 2023 based upon CFO Dive's first-party readership data.The 2023 CFO Content Forecast Welcome ...
How To
SEO v. Social Media: The 9 Big Differences & What Works Where [Infographic]
Are you considering your marketing plan of attack for the year ahead? Want to learn how SEO and social media will fit into each of your campaigns?The team from Orbit Media share what works where in this infographic.Here’s what they cover:Audience psychologyContent topicsFormatsPaid targetingInfluencersUpper limitsConversionsMeasurementHow they work togetherCheck out the infographic ...
How To
Key Paid Advertising Strategies for 2023
To increase website traffic, increase conversions, and obtain higher quality leads, a robust paid-advertising strategy is essential.Let’s take a look at insights that will lead to successful pay-per-click campaigns in the new year.Fuel Paid Social Strategies With Organic Social“Paid social media specifically is fueled by a steady growth in your ...
Trends
Rising & Falling: 2023 Marketing Tech Trends Worthy of Your Time
The world of marketing technology is constantly in flux — new digital experiences, capabilities, tools, and workflows rise as their predecessors fall. It’s an ever-evolving landscape that responds to changes in consumer behavior and, in turn, business needs. And in 2023, automation, personalization, and interactive content are set to rise ...
Trends
Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated fairly. To fill this information gap, Content Marketing Institute (CMI) recently surveyed 1,163 content marketers to produce a data-driven report ...
Trends
4 Consumer Trends Impacting the 2022 Holiday Shopping Season
Wondering how to make sense of the 2022 holiday season? You’re not alone. Between sudden changes to consumer spending in light of recessions woes, shifts in technology and payments, supply chain disruptions, and evolving consumer trends, marketers and retailers everywhere are trying to get a grip on what’s shaping up ...
