Audience Insights
How To
How to Deliver the Content Your Audience Wants
A successful and efficient content marketing strategy should start with key editorial goals focused on engaging a target audience in a deep, authentic way. But short of a crystal ball and supernatural gifts, how can you determine the stories and content refinements that will attract and engage your audience?Listening and analytics ...
Best in Class
Fashion Content Marketing: How Top Brands are Evolving in Style
There's no question that shoppers' expectations of their favorite style brands are heightening. A commitment to sustainability is no longer a nice to have. A real-time and personalized shopping experience is the norm. When consumers have questions, they want immediate answers. And when interacting with brands in between purchases, they're ...
Trends
How QSR Loyalty Programs Stack Up in 2021
Loyalty programs have become popular tools for quick-service restaurants, not only to retain and attract customers but also to collect coveted diner data. These rewards offerings have increased diner frequency, and several reports show loyalty members tend to spend more than their non-loyalty counterparts. Over 57% of users said they ...
POV
Why Retailers Should Be Learning from CPG Marketing Strategies
As this column is primarily focused on the world of retail, we tend to look at retail and consumer packaged goods as a binary, with different rules governing each. In the past year, however, the lines between these two worlds have been blurring.Retailers, for their part, have been adopting some ...
How To
How to Put B2B Personalization in Context
In literature, reader-response theory suggests that in the critical reading of any text, the reader plays an equal role to the author in the creation of that text. This happens through the reader’s individual reaction to and experience of the text, as influenced by existing knowledge, attitudes, past experiences and ...
2021 Higher Ed Dive Snapshot
Targeting higher ed leaders? Score high marks with this audience by reflecting the content preferences of over 50,000 Higher Ed Dive subscribers in your strategy. Higher Ed Dive is one of our parent company’s many industry-focused news publications, and it’s specifically designed for leaders who oversee operational aspects of their ...
