Creating great content takes time — often, a lot of time. A recent study found that bloggers spend more than four hours on a single blog post, which is 74% longer than the average time spent in 2014. And that’s just for one article — production time for heftier pieces ...
Your role as a demand generation marketer means you need to know the latest when it comes to your customers’ habits, what’s working for other demand gen marketers, and how you can improve your everyday processes. Without this knowledge, it’s challenging, if not impossible, to deliver content that develops trust ...
Throwing an industry event, producing a webinar, or sponsoring a conference are all great ways to build brand awareness and generate leads. Most of the time, though, the event is just the first step when it comes to converting event leads into loyal clients. With a strategically proactive approach that identifies ...
Looking to formulate a better content strategy for 2023?This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.There are some good pointers here, with specific approaches ...
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the client (licensee) allowing them to republish a copy of the full article on their own property in its original form.As ...
Your budgets are in. Your quarterly and yearly goals have been set. And your high-level strategy is in place. Now, it’s time to start putting your plans into action and work towards successful content marketing in 2023. But before you run off to the races, ask yourself the following questions to ...
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