Brand to Demand
Tools & Templates
How Do You Drive Long-Term Growth in Marketing? | Into the Funnel
Dive Into Episode 1 of studioID's Investigative Marketing Series: Into the Funnel.In each episode, Lieu Pham, VP of Global Strategy at studioID and Travis Gonzalez, Strategy Director here at studioID, will explore the big questions impacting marketers today and offer some perspective on those challenges. For our first topic, we're ...
Profiles
Demystifying the Science Underlying Brand Positioning
Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both consumer and business-to-business (B2B) organizations for several important reasons:Positional advantage is the north star for the go to market strategy, ...
Trends
7 Need-to-Know Statistics for Content Marketers in 2022
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that resonate. But with new reports and studies dropping daily, it can be tough to keep up with it all and ...
Tools & Templates
studioID’s Checklist for Distributing Big Rock Content
You've put in all the hard work necessary to bring your next big rock piece of content to life. And now, you're ready for the really exciting part — distributing it to the world at large to get it in front of the right people. Before you get releasing, be ...
POV
What’s Human-to-Human Marketing? And How Can Today’s Brands Achieve it?
Marketers across industries, take note: your audience is made up of human beings first, customers second. Whether you work in the B2B or B2C space, at the end of the day, we’re all just people. And to really resonate, the tactics marketers use to connect with the person on the ...
How To
Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand
Connecting content marketing efforts back to business goals and proving out ROI has long been the industry’s white whale. In fact, in a recent survey of our community of storytellers, they ranked demonstrating ROI as their biggest recurring challenge. In the pressure cooker that is demonstrating quarterly ROI, we've inadvertently wedged ...
