Insights
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online?That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for ...
How To
As an amplifier of societal trends, social media reflects the voice of the consumer — their needs, desires, and pain points. And, with today’s rapidly changing climate, it’s more important than ever for the best and brightest businesses to stay cognizant of that voice. The most socially relevant brands are on ...
How To
Want to know what an engaged audience of brand-loyal fans looks like? Go to a Taylor Swift concert. That is if you can get tickets.In November 2022, pre-sales for Taylor Swift’s Eras tour crashed Ticketmaster’s platform, leading to a Swiftie-fronted lawsuit and a high-profile congressional hearing. The tour also ranks as ...
How To
Looking for ways to use messaging in your digital marketing approach?More and more people are turning to DMs for social engagement, as the allure of public posting wears off, leading almost every platform to put more emphasis on its DM options in recent months, for both regular users and brands.Establishing ...
POV
With marketing budgets tight, many organizations are refining their B2B content distribution strategy to get the most bang for their buck. By advertising in print and digital media, marketers see the value in an airtight paid media strategy — one that includes advertising in publications.Read on to see why incorporating ...
Best in Class
In content marketing, brand storytelling is a buzzword. But what happens when storytelling goes a step further to become truly journalistic content marketing? When marketers act as publishers, they take on the responsibilities of a newsroom, where current events matter, honesty is a must, and genuinely valuable content reigns. These ...
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