Brand to Demand
Trends
7 Need-to-Know Statistics for Content Marketers in 2022
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that resonate. But with new reports and studies dropping daily, it can be tough to keep up with it all and ...
Tools & Templates
studioID’s Checklist for Distributing Big Rock Content
You've put in all the hard work necessary to bring your next big rock piece of content to life. And now, you're ready for the really exciting part — distributing it to the world at large to get it in front of the right people. Before you get releasing, be ...
POV
What’s Human-to-Human Marketing? And How Can Today’s Brands Achieve it?
Marketers across industries, take note: your audience is made up of human beings first, customers second. Whether you work in the B2B or B2C space, at the end of the day, we’re all just people. And to really resonate, the tactics marketers use to connect with the person on the ...
How To
Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand
Connecting content marketing efforts back to business goals and proving out ROI has long been the industry’s white whale. In fact, in a recent survey of our community of storytellers, they ranked demonstrating ROI as their biggest recurring challenge. In the pressure cooker that is demonstrating quarterly ROI, we've inadvertently wedged ...
Trends
Trends Shaping the Content Marketing Industry
As marketers, we can always count on one constant: change. Preferences, behaviors, processes, and habits never stay static for long. This continual state of flux is what keeps the marketing industry so dynamic and interesting — but it can also leave us at a loss for where we need to ...
POV
The Only Content Marketing Distribution Strategy Worth Doing
With distracted audiences and fierce competition, the marketing landscape is constantly in flux. And as it shifts, so must our strategies — especially with regard to content distribution. A content distribution strategy is a plan that promotes and disperses your published content and communications via paid, owned and earned media. According ...
