Brand to Demand
POV
The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
POV
Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
