If you've been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when it comes to assessing and demonstrating success. But in reality, CTR can be gold-plated, and its shine will rub off ...
Marketing has changed across all industries. But HR marketing in particular has evolved by leaps and bounds as the world of work looks far different than it did a few short years ago. The Predictive Index (PI), a talent optimization platform, has consistently known how to talk to its HR audience ...
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
Despite building yearly growth plans that they believe to be achievable, many B2B organizations fall short. Executives face the frustrating disconnect between ambition and execution, with teams entangled in competing priorities and internal resistance. This “growth gap” often results from:Building on quicksand. Chasing quick wins without understanding the journey to ...
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends.Which can also be frustrating for those trying to use these platforms for any business ...
If you focus on staying up-to-date and strategic in your approach, LinkedIn could very well be your most successful marketing tool this year. 82% of B2B marketers see their greatest success with LinkedIn compared to other social channels. And it's no wonder. As the world's largest professional network, boasting over 1 billion ...
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