Content Distribution
Trends
Roundup: Top 3 Content Marketing Trends to Watch in 2022
Amidst the slew of content predictions and trend reports currently making their rounds, three major elements have managed to stand out from the crowd. Here’s our take on the most salient movements making their way through today’s world of brand-to-demand marketing, along with key takeaways and handpicked expert insights on ...
Trends
User-Created Content — Especially Video — Gains on Traditional Media Consumption
Dive Brief:User-created content accounts for 39% of media hours versus 61% for traditional studio media, according to new research from the Consumer Technology Association and YouGov that was emailed to Marketing Dive.Teens spend 56% of their time on UCC while consumers aged 55-plus spend just 22% of their time on ...
How To
Top 4 Ways Brands Can Engage Gen Z on Twitter
Numerous studies reveal that Gen Z drives the most popular conversations on Twitter, and are intent on following their favorite brands on that platform.Gen Z spends time on a variety of social media platforms. And while there are many who believe that they are mostly obsessed with the latest dance ...
Trends
Social Commerce to Drive Influencer Marketing Evolution in 2022
The e-commerce market has grown more crowded as established brands and digitally native startups seek to engage shoppers who are spending more time online. As social media platforms double down on tools for enabling in-app purchasing, marketers next year are likely to take a closer look at striking deals with ...
Trends
Why the Metaverse Could Be a Breakthrough in Privacy-Compliant Digital Marketing
The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-to-move policy regulations and consumer skepticism ...
Best in Class
5 Campaigns That Leveled Up Mobile Tech in 2021
The strong growth in online marketing activity this year coincided with greater adoption of technologies by brands to engage consumers on connected devices. Computers, mobile phones, gaming consoles and smart TVs provided a virtual window of the world for millions of people, and offered myriad platforms for marketers to interact ...
