Content Distribution
How To
Don’t Let SEO Platforms Dictate Your Search Strategy
Increasing overall business results can start with reviewing and deploying improved analytics tagging on your company’s site.Let’s say your data reveals outstanding conversion rates from search-engine traffic that are significantly higher than ads or social media. This isn’t to say that other channels should be ignored, only that the potential ...
Strategies
11 Tips to Improve and Refine Your SEO Strategy [Infographic]
How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months?Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will ...
Insights
Twitter Provides New Tweet Ad Tips Ahead of the Holiday Marketing Push
Looking for ways to refine your Twitter marketing approach heading into the holiday season?This will help – the team from Twitter Business recently hosted a Twitter Space on how to make best use of Twitter ads, in which they highlighted a range of tips based on data, and the experience of ...
Best in Class
Content + Demand Gen Marketers: Add These Events to Your Calendar
Now that in-person events have officially returned to their former glory, your calendar is probably filling up fast with social outings, networking opportunities, and content marketing events. We're finally free again to get off Zoom and get back to creating more impactful connections with people in-person. But we’ve grown to ...
POV
The Backbone of Experiential Marketing: Airtight Content Strategy
Experiential marketing (also known as event marketing) creates opportunities for businesses to interact with their audiences in real-world situations and settings. And it’s an incredibly powerful way to generate leads and build brand awareness. In fact, according to HubSpot, 65% of brands report that experiential marketing positively impacts sales. For B2B ...
Tools & Templates
LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out Their Events Strategy
Are you planning on running an event – either virtual or IRL?LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic.Indeed, LinkedIn says that the creation of live events has increased 150% ...
