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Tools & Templates
Looking for more ways to ensure that you’re getting the most out of your ad efforts?This will help.Digital ads expert Savannah Sanchez has shared an overview of her key tips for ensuring your ads tick all the right boxes, and get maximum attention and engagement.I mean, actually ticking all of ...
POV
Amit Jhawar is the CEO of Attentive, a leader in AI-powered mobile marketing. Previously, he was the CEO of Venmo.We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching the right people with the right message at the right time. Personalization isn't ...
Trends
Even the savviest B2B marketers feel the squeeze from rising expectations and shrinking teams. With mounting pressure to prove ROI, keep up with shifting buyer behavior, and stay ahead of emerging tech (hello, Gen AI), keeping up is harder than ever.And while most B2B marketers have a dedicated content marketing ...
How To
As generative AI tools like ChatGPT, Claude, and Google Gemini become core to how people gather information, a quiet but significant shift is underway in the content marketing landscape. Traditional SEO still matters, but now there’s a new player on the scene.Enter Generative Engine Optimization, or GEO: a new way ...
How To
Everything is changing around us — from the technology we use to how we communicate to the way customers engage with brands. And when that happens, it’s only natural for brand leaders to reflect and ask, “Should we be changing too?”.The answer isn’t always simple. It depends on whether your ...
How To
Don’t let the bombardment of political text messages around the 2024 election fool you. SMS marketing is a viable strategy. (When executed properly.) What was once a high-value, less-leveraged marketing strategy has only recently become more saturated, or as some say, “gone off the rails.” And it’s not just political text ...
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