Content Distribution
Trends
Why Partnerships Are the Biggest Investment Brands Should Make This Year
We’re a couple of months past the first in-person Cannes Lions festival in two years. But this year, more than any other, I find myself reflecting on how different this particular event was. For the first time ever, in my opinion, my fellow Cannes attendees showed a true, genuine desire ...
POV
3 Reasons Podcast Ads Can Connect Brand and Performance Marketing
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.Brand marketing and performance marketing have historically been very separate disciplines, much to the chagrin of business and marketing leaders who are trying to make ...
Trends
4 Brands Leading Future-Focused Content Marketing Strategies
As 2023 approaches and the metaverse continues to expand, sometimes it kind of feels like we’re living in the future. But certain brands have been there for a while. From next-gen technologies to forward-thinking campaigns, which brands have their sights set on staying ahead of the curve? Check out how ...
How To
4 Ways to Boost Your PR and Marketing — Even With a Microscopic Budget
Big-name brands like Coca-Cola have marketing and PR budgets well into the billions. Fortunately for the millions of small businesses across the globe, it's still possible to promote your products for way less than that. If you’re operating at just a fraction of what the big guys spend, rest assured ...
How To
How Your Company Can Improve Brand Recognition
Brand recognition does something for a company that marketers aspire to. It automatically links a product, solution or business with consumers’ desires or needs. Thinking of kid-friendly movies and vacations will bring Disney to mind. Or you instantly mention Subway when you and your co-workers need a quick sandwich for ...
Trends
3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
