Content Distribution
Trends
Brands Must Go Beyond Advertising to Connect in a Post-COVID-19 World
The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author's own.We've been hearing about the pending "death of advertising" for years, with ever-increasing ads having less and less influence on actual consumer decisions. Today, the up to 10,000 ads we see every day makes ...
How To
10 Ways To Personalize Your Marketing Messaging To Create Loyal Customers [Infographic]
Are you looking for ways to improve your email marketing strategy? Personalizing your messaging can be a great way to boost customer loyalty and retention.The team from CleverTap share their tips for success in this infographic.They break things down by the following messaging platforms:Email marketingText messageIn-app messagesCheck out the infographic for ...
POV
What is Licensed Content? What Can it Do For Your Marketing Program?
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
How To
How to Plan Your B2B Content Marketing Strategy
In the content marketing world, a lot of attention gets paid to top B2C brands doing amazing or flashy things, but B2B marketers have quickly caught on to the huge role content can play in meeting their marketing goals as well. In fact, when asked by Content Marketing Institute what top 5 ...
POV
5 Signs Your Marketing Program Needs Licensed Content
Licensed content, also referred to as “syndicated content” or “content licensing,” is an effective, strategic tool for your content marketing program. Our content Marketplace is a rich, diverse library of articles from authoritative publishers like Fast Company, CIO, Business Insider, Cleveland Clinic, Marketing Dive, Forbes, The Associated Press, and thousands ...
POV
Auto Content Marketing: Why Car Brands Have a Long Road Ahead
A great content marketing strategy requires keeping your eyes on the road, maintaining the right speed, and finding ways around the inevitable roadblocks that will obstruct your path.When it comes to the state of content marketing in the auto industry, however, some major car brands are running on fumes.There's a ...
