How To
Looking to maximize your social media marketing efforts this holiday season?This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing ...
How To
Events can feel like an enormous undertaking, but they can also reap enormous benefits for brands. Especially in the B2B space, events are well-known as a catalyst for impactful business outcomes, from acquiring new leads to strengthening customer connections to stretching brand awareness. In studioID’s 2024 Content Marketing Predictions survey 45% ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
How To
In today's nonstop, hyper-connected world, headline-worthy cultural moments come one right after the other. High profile events like the Olympics, Oscars, Met Gala (and even the release of a highly anticipated streaming series) can capture global attention and spark widespread conversation. For marketers, that makes for a very valuable newsjacking opportunity.When ...
POV
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group. The last few months have been a wild ride in the world of SEO. From major Google document leaks shedding light on their secretive search ranking process to the ...
Best in Class
June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app.First off, on its Pride Month Visionary Voices group, TikTok has chosen 15 creators to ...
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