Content Distribution
Best in Class
Beauty Content Marketing: Tips from The Estée Lauder Companies’ Alicianne Rand
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
Best in Class
How Capital One Uses Content Marketing Techniques in PR + Corporate Communications
You might not always equate public relations with content, but for Sukhi Sahni, Capital One's Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her team produces original content, works with influencers, and lands impressive publisher partnerships. At the end of the day, she says, ...
Trends
The Top 6 Social Media Trends of 2021 [Infographic]
Is your social media marketing approach in line with the latest usage and behavioral trends?The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have ...
