What’s working on LinkedIn in 2024?The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network.And it could help you map out a better approach to LinkedIn.First off, the data shows that multi-image posts ...
Social media is vital to marketers, but many users are getting tired of it.According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer ...
As we enter the biggest year yet for social media content consumption, platforms across the board continue to evolve. But despite unforeseeable changes, a possible TikTok ban, and the tumultuous state of the world, according to our 2024 Content Marketing + Demand Gen Predictions survey,71% of marketers predict that social ...
Spring is in the air. The flowers are blooming, the birds are singing, and the sun is beaming. As the weather takes a turn for the better, the pollen is building up — and so is the dust on your marketing strategy. It’s high time to take a pause for a ...
Generating leads is tricky business, but it’ll all be for nothing if you stop there. Lead nurturing is what can help you get from interested to invested. Global information technology company Oracle defines lead nurturing as the process of cultivating leads that aren't ready to buy. According to a Demand Gen ...
Back in January beauty brand e.l.f. Cosmetics kicked things off with a true crime mockumentary about makeup theft that’s since gone viral, racking up nearly 6 million views on YouTube and hundreds of comments praising the spot for its genius creative marketing. With the bar set that high, it’s bound ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.