Trends
Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall. Including political advertising, ad revenue is forecast to grow 8.1% in 2024.Digital platforms, which include search, social, commerce, retail media and ...
Strategies
People used to spend ages talking and thinking about decluttering their homes. They clung to the calm words of Marie Kondo and bought vacuum storage bags for their winter clothes.Now, society is turning its attention to digital clutter. More elusive, more proliferous digital clutter is what makes online living so ...
How To
If a group of your ideal leads walked into a bar, there’s one thing most (if not all) would have in common. They frequently check their email. According to HubSpot, there are 4 billion daily email users, which means that jazzing up your email marketing could very well be what ...
Best in Class
Long-time marketers and football fans may recall an unexpected power outage during the 2013 Super Bowl, which birthed the stuff of content legend. In a matter of minutes, Oreo’s marketing team was able to conceptualize, execute, and share the following post:Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, ...
POV
With marketing budgets tight, many organizations are refining their B2B content distribution strategy to get the most bang for their buck. By advertising in print and digital media, marketers see the value in an airtight paid media strategy — one that includes advertising in publications.Read on to see why incorporating ...
Trends
Looking to get into YouTube Shorts, but not sure where to start?This might help. To help guide creators into Shorts, earlier this year, YouTube launched a new video series, hosted by creator Jade Beason, which shines a spotlight onto key Shorts trends of note. In addition, Beason also provides tips ...
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