Content Marketing
Trends
Shifting Power Dynamics Are Championing Creators in Brand Marketing
Consumers today have had enough with the interruptive and disruptive nature of traditional advertising and marketing, and at the same time, are engaging more with social platforms like TikTok and YouTube to source commercial information on products. Together, these factors have helped give rise to significant consumer demand for influencers ...
How To
How to Use Growth Marketing to Recession-Proof Your Business
Recession. The word is enough to strike fear into business owners’ hearts. Naturally, they start looking for ways to trim any expenses they can. And those cuts could affect everyone from the CEO to front-line employees to the people companies serve.While the ultimate goal is to keep the business afloat, ...
Trends
2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs
By Lieu Pham (VP Strategy, studioID) | Melissa Mattoon (Senior Strategist, studioID) | and Liam Berry (Senior Strategist, studioID)Targeting CFOs in your marketing strategy? Let’s take a closer look at the trending topics driving clicks and engagement for 2023 based upon CFO Dive's first-party readership data.The 2023 CFO Content Forecast Welcome ...
Best in Class
International Women’s Day 2023—How Google, PepsiCo, and Other Brands Are Celebrating
These campaigns are honoring and advocating for women from the coffee fields of Costa Rica to the protests in Iran.International Women’s Day and Women’s History Month have become important tentpoles for marketers everywhere seeking to celebrate women’s accomplishments and continue the struggle for gender equality. Here’s how some brands are ...
Trends
3 Reasons Influencer Marketing Is Still a Thing
Look around you. Not as many people are picking up the daily newspaper or sitting through long commercials on TV. However, they do have one thing in common. Regardless of the demographic, they are scrolling social media on their phones.According to Pew Research, 70% of Americans check Facebook daily. It’s ...
How To
11 Surefire Ways to Increase Event Registrations
You need leads to build your customer base. But more importantly, you need leads who are likely to become customers in the future. Holding both in-person and online events that provide value to your target customer can be a crucial step to earning the trust of qualified leads. After producing a ...
