Content Marketing
Best in Class
Food Content Marketing: How Top Brands Cook Up Effective Strategies
Developing a content marketing strategy is kind of like creating an appealing menu. It's an important start, but the execution is what matters. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for ...
Trends
How Brands are Fumbling Sustainability — and How They Can Get it Right
Even as consumers increasingly prefer green brands, not all brands have figured out how to market around sustainability.Notably, Volkswagen made headlines last month with a botched April Fool's Day prank that might have undermined its electric vehicle (EV) ambitions. The Voltswagen stunt illustrates how brands have had difficulty messaging around ...
Trends
The State of SEO in 2021 [Infographic]
Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands are able to get on social media platforms, by a ...
Best in Class
Beauty Content Marketing: Tips from The Estée Lauder Companies’ Alicianne Rand
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
Best in Class
How Capital One Uses Content Marketing Techniques in PR + Corporate Communications
You might not always equate public relations with content, but for Sukhi Sahni, Capital One's Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her team produces original content, works with influencers, and lands impressive publisher partnerships. At the end of the day, she says, ...
Profiles
MetLife Marketing Leader Shares Insights on the Role of Digital Marketing and Data
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat down with Matt Diiorio, MetLife’s Assistant Vice President of Global Brand & Marketing, to talk about how marketing has changed, as ...
