Lessons in engaging today's most skeptical, crisis fatigued audiences – examining the brands mastering the art of authentic connection, and the ones simply blowing smoke — complete with practical strategy frameworks for getting it right. See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic ...
What’s working on LinkedIn in 2024?The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network.And it could help you map out a better approach to LinkedIn.First off, the data shows that multi-image posts ...
Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.Key to the campaign is an emotional hero spot, “The Vault,” inspired ...
Social media is vital to marketers, but many users are getting tired of it.According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer ...
As we enter the biggest year yet for social media content consumption, platforms across the board continue to evolve. But despite unforeseeable changes, a possible TikTok ban, and the tumultuous state of the world, according to our 2024 Content Marketing + Demand Gen Predictions survey,71% of marketers predict that social ...
Spring is in the air. The flowers are blooming, the birds are singing, and the sun is beaming. As the weather takes a turn for the better, the pollen is building up — and so is the dust on your marketing strategy. It’s high time to take a pause for a ...
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