Trends
Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall. Including political advertising, ad revenue is forecast to grow 8.1% in 2024.Digital platforms, which include search, social, commerce, retail media and ...
Strategies
People used to spend ages talking and thinking about decluttering their homes. They clung to the calm words of Marie Kondo and bought vacuum storage bags for their winter clothes.Now, society is turning its attention to digital clutter. More elusive, more proliferous digital clutter is what makes online living so ...
Insights
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online?That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for ...
Trends
Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to describe brands that inspire “Loyalty Beyond Reason.”The power of Lovemarks, according to Roberts, is that they treat customers as fully realized, emotional human beings rather than a statistic or target. He cites three ...
How To
As an amplifier of societal trends, social media reflects the voice of the consumer — their needs, desires, and pain points. And, with today’s rapidly changing climate, it’s more important than ever for the best and brightest businesses to stay cognizant of that voice. The most socially relevant brands are on ...
How To
Want to know what an engaged audience of brand-loyal fans looks like? Go to a Taylor Swift concert. That is if you can get tickets.In November 2022, pre-sales for Taylor Swift’s Eras tour crashed Ticketmaster’s platform, leading to a Swiftie-fronted lawsuit and a high-profile congressional hearing. The tour also ranks as ...
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