Content Marketing
Best in Class
Brands Play a Role in Happiness Even When the World Is in Crisis
Happiness is currently getting a lot of attention and it should. It’s a vital element to a healthy balanced life and in the current climate it feels in short supply. During times of turmoil, like now, it can seem wrong to be focused on something so individual when bigger problems ...
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TikTok Announces New Programming and Creative Effects for Fashion Month
TikTok has announced a new series of activations for Fashion Month 2022, including a creator showcase, live stream programming, new digital effects, and more.As explained by TikTok:This season, Fashion Month is centered on #FashionForYou, an all-encompassing celebration of personal style, self-expression, and inclusivity. Whether you're at the runways in Paris ...
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Maybelline Partners With Zynga for Playable Ad Integration
Dive Brief:Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25.Designed by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icons together to reveal a Maybelline mascara and earn points. The ...
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The Top 5 Creative Campaigns You Need to Know About Now
This week's top 5 ads show B2B done right, when boring is really good—and an updated meme classic.This week: a new kind of sausage-fest, when boring is good, an internet icon gets an update.5. Blink Fitness: GymnosisAgency: MischiefCan’t drag yourself to your workout? Blink Fitness has a solution: brainwashing. In ...
POV
3 Myths About Creativity in B2B Marketing
Think creativity doesn’t belong in B2B marketing? Think again. When applied correctly, it’s artistry and creative thinking that make a campaign stand out — regardless of the target audience. Need proof? This year, in partnership with LinkedIn’s think tank The B2B Institute, the most exciting annual industry award ceremony unveiled a ...
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5 Creative Brand Campaigns Pushing the Envelope
Ready to get your creative juices flowing? Check out how notable industry leaders execute creative brand campaigns that are truly out of the box. Salesforce: #TeamEarthCategory: Ownable conversationsCreativity in action: At a time when everyone seems to be talking about space and the metaverse, Salesforce has decided to swim against ...
