Best in Class
‘Tis the season to unwrap the very best marketing the holidays have to offer. Check back each day in December as we count down the 12 best holiday marketing campaigns of all time.Successful holiday campaigns don’t just spread cheer; they build emotional connections, drive sales, and create memories that last ...
Trends
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.Which, this year, is going to include a lot of inaccurate predictions ...
Best in Class
Well-known NFL players and their extended families are having a moment in advertising, including for Dick’s Sporting Goods, which is recreating classic holiday films with the help of the extended Watt family in its new holiday campaign launching Nov. 6. The campaign, “A Watt Holiday Classic,” marks the second time former ...
Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
Best in Class
As AI continues to reshape industries and infiltrate daily life, a common thread has surfaced: Consumers don't trust AI. People everywhere are excited by the technology’s seemingly limitless potential but equally wary about how it might disrupt their lives, careers, and livelihoods. Everyday users and industry insiders alike are pausing to ...
Trends
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
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