Content Marketing
How To
The Best and Worst Words to Use in Your Website Call-to-Action Buttons [Infographic]
Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales inquiries or subscribers?The team from Synecore shares its tips for more effective website call to action buttons in this infographic.They break things down as follows:Words to use and avoidWays to ...
How To
4 Steps to Prepare Your Marketing Practice for Data Deprecation
It’s time to talk about a favorite topic among my B2C marketing colleagues: data deprecation. Unless you’ve been living under a rock, this won’t be the first time you’ve heard of the four forces — cookie deprecation, privacy regulations, walled-garden restrictions, and consumer privacy-related actions — making it difficult to ...
Trends
Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
Brands such as Marriott, Tripadvisor and Hilton are flooding the market with advertising dollars as travel rebounds, but their strategies are all different as the pandemic forced a reevaluation of priorities and an acceleration of technology.A year ago, consumers were hard-pressed to find a travel ad in the market as the ...
POV
Why Retailers Should Be Learning from CPG Marketing Strategies
As this column is primarily focused on the world of retail, we tend to look at retail and consumer packaged goods as a binary, with different rules governing each. In the past year, however, the lines between these two worlds have been blurring.Retailers, for their part, have been adopting some ...
POV
Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
How To
A Step-by-Step Guide to LinkedIn Ads
LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too.But it’s not the right choice for everyone. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ...
