POV
Marketers have long celebrated the moment when a lead downloads a whitepaper or registers for a webinar. It’s a signal of intent — or, at least, it used to be. These days, more and more leads aren’t actually consuming the content they requested. This growing delay in (or flat-out absence of) ...
Best in Class
For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned in force — and even included another on-again, off-again TikTok ban — but this time ...
Trends
As CMOs struggle to plan for the future, digital video may provide hope. Published July 8, 2025 • By Marketing DiveSocial media and influencersThe AI futureEconomic uncertaintyThe CMO breakdownThe rise of Gen AlphaCTV’s bright sideSocial Media and InfluencersThe global social media ad market is expected to grow 12% this year ...
Best in Class
The best sports marketing campaigns aren’t on the sidelines—they’re changing the game.And they’re playing to win. This year alone, the Entertainment Lions for Sport at the Cannes Lions Festival of Creativity saw entries rise by 15.2%. Topping the category was ‘Haaland Payback Time’ for Clash of Clans, launched in spring ...
Trends
One of the questions I have been pondering lately is whether AI web browsers with integrated chatbots could replace search engines.To get some perspective on this question, I looked at a recent study by One Little Web that analyzed 24 months of web traffic data (Apr 2023 to Mar 2025) ...
Trends
Whether you’re a B2B or B2C brand, at the end of the day, you’re still marketing to people. The same individuals who scour the internet for their next vacation are also the ones making business decisions. This means many of the content formats and storytelling techniques that hook B2C consumers ...
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