Creativity
How To
The Best and Worst Words to Use in Your Website Call-to-Action Buttons [Infographic]
Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales inquiries or subscribers?The team from Synecore shares its tips for more effective website call to action buttons in this infographic.They break things down as follows:Words to use and avoidWays to ...
Trends
Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
Brands such as Marriott, Tripadvisor and Hilton are flooding the market with advertising dollars as travel rebounds, but their strategies are all different as the pandemic forced a reevaluation of priorities and an acceleration of technology.A year ago, consumers were hard-pressed to find a travel ad in the market as the ...
POV
Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
How To
How to Succeed with Video on Each Social Network [Infographic]
Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?The team from Breadnbeyond share their tips for success in this infographic.They cover the following social platforms:YouTubeFacebookInstagramTikTokTwitterLinkedInCheck out the infographic for more detail. A version of this post was first ...
How To
5 Keys to Crafting Higher Quality Content
In today’s digital landscape, audiences are being inundated with a torrent of content and marketing messaging that’s made engagement more elusive. Consider the fact that in the ad realm alone, the latest projections estimate that the average person encounters 6,000 to 10,000 advertisements every single day. To capture the attention of ...
Trends
How Augmented Reality (AR) is Shaping Content Marketing Experiences
Remember the summer of Pokémon GO? The mobile game's popularity spread like wildfire, proving that augmented reality (AR) can be a mainstream technology. And since then, the experience has improved and become even more accessible. Forward-looking content marketers are already using AR to promote everything from makeup to humanitarian campaigns.In ...
