Creativity
How To
10 Ways To Personalize Your Marketing Messaging To Create Loyal Customers [Infographic]
Are you looking for ways to improve your email marketing strategy? Personalizing your messaging can be a great way to boost customer loyalty and retention.The team from CleverTap share their tips for success in this infographic.They break things down by the following messaging platforms:Email marketingText messageIn-app messagesCheck out the infographic for ...
How To
How to Develop Financial Services Content Marketing That’s “On the Money”
Putting together a successful financial services content marketing strategy needs to revolve around an education, relationship-building, and trust – and it has to be done in a compelling way to keep audiences engaged. That’s easier said than done for financial services brands that deal with complex and somewhat “unsexy” topics ...
Best in Class
11 Brand Campaigns That Blend Pride With Purpose
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief.Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaigns last year following the killing of George Floyd—revamping their efforts to include support for the LGBTQ+ Black community and switching to a virtual format during ...
Trends
How Brands Can Win In The Emerging New Economy
Innovation leaders, fasten your seatbelts: we’re taking off.Historically, periods of economic and cultural trauma have been followed by remarkable exuberance. In my hometown of Chicago, the great fire of 1871 sparked historic innovation out of the literal ashes. The pandemic of 1918 gave way to “The Roaring Twenties.” In the late ...
POV
Auto Content Marketing: Why Car Brands Have a Long Road Ahead
A great content marketing strategy requires keeping your eyes on the road, maintaining the right speed, and finding ways around the inevitable roadblocks that will obstruct your path.When it comes to the state of content marketing in the auto industry, however, some major car brands are running on fumes.There's a ...
Best in Class
Food Content Marketing: How Top Brands Cook Up Effective Strategies
Developing a content marketing strategy is kind of like creating an appealing menu. It's an important start, but the execution is what matters. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for ...
