Creativity
Best in Class
Banking Content Marketing: How studioID Led a Large Retail Bank to 12x Customer Acquisition
studioID is Industry Dive’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Getting banking/financial content marketing right is no easy task, but it's one of studioID's core areas of expertise. Read on for ...
POV
3 Reasons Podcast Ads Can Connect Brand and Performance Marketing
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.Brand marketing and performance marketing have historically been very separate disciplines, much to the chagrin of business and marketing leaders who are trying to make ...
Trends
4 Brands Leading Future-Focused Content Marketing Strategies
As 2023 approaches and the metaverse continues to expand, sometimes it kind of feels like we’re living in the future. But certain brands have been there for a while. From next-gen technologies to forward-thinking campaigns, which brands have their sights set on staying ahead of the curve? Check out how ...
Trends
3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
Best in Class
How Brands are Using TikTok, BeReal, and Roblox This Holiday Season
Brands are looking to reach consumers wherever they are this holiday season, and platform front-runners include BeReal, Roblox and, of course, TikTok. Amid other economic headwinds, brands are navigating a potentially tough shopping landscape as they compete for consumer dollars that are being squeezed by inflation. Still, the sense is that ...
How To
Your Business’ Guide to TikTok Marketing
If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think. It’s not just 20- to 30-second videos of kids dancing, dogs doing tricks and influencers showing off the latest fashions. It’s become a serious ...
