Creativity
Best in Class
Beauty Content Marketing: Tips from The Estée Lauder Companies’ Alicianne Rand
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
How To
How to Do Video Marketing Well in 2021
Take the headaches out of video marketing and enhance your ROI in 2021 with our 3 key tips. Video doesn’t just dazzle and delight us — it helps users learn and better recall information. In fact, according to Social Media Week, viewers say they retain 95% of a message when obtained ...
POV
The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
Best in Class
Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy
Many marketers viewed the pandemic as a cataclysmic disruptor — but what happens when you re-lens it as an opportunity to re-focus and build a strategy that can withstand uncertainty? For marketers, there has always been one guide we can fall back on when creating content in response to customer needs, ...
Profiles
Spotify’s CMO on Using Data to Create Content Marketing Hits
There is a fine art to leveraging data to understand your consumers, and few brands are doing it as well as Spotify.Recenty, Seth Farbman, Chief Marketing Officer of Spotify, shared how the music streaming service is able to understand individual customers on a personal level, as well as pinpoint larger ...
Trends
The Power of Branded Illustrations + Animation in Content Marketing
Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.So much so, in fact, ...
