What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a constant flow of content to attract, engage, and retain audiences across ...
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
As social media usage evolves, so do usage trends, and the content types that people find the most engaging, and more enticing in social apps.Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the ...
Monster's first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.Job site Monster.com is breaking a new campaign from Havas’ Arnold Worldwide—its first since 2019—positioning itself as a contemporary destination for job seekers in a world where "The Great Resignation" has changed ...
May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find relevant support and assistance, and further de-stigmatize mental health conversations.TikTok says that it will share a range of content under the main hashtags #MentalHealthAwareness, ...
Are you looking for content ideas to share with your social media followers? Want to mix up your posts and improve your social media marketing strategy?The team from Big Income Paradise share their quick tips for success in this infographic.They break things down as follows:Content ideas for storiesShare quotesAsk questionsDays of ...
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