How To
Want to know what an engaged audience of brand-loyal fans looks like? Go to a Taylor Swift concert. That is if you can get tickets.In November 2022, pre-sales for Taylor Swift’s Eras tour crashed Ticketmaster’s platform, leading to a Swiftie-fronted lawsuit and a high-profile congressional hearing. The tour also ranks as ...
Best in Class
Long-time marketers and football fans may recall an unexpected power outage during the 2013 Super Bowl, which birthed the stuff of content legend. In a matter of minutes, Oreo’s marketing team was able to conceptualize, execute, and share the following post:Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, ...
POV
Over the last hundred years, our industry has seen some incredible marketing success stories — and a few marketing failures as well. But with a commitment to brand storytelling and dynamic content strategies that are tailored to audience interests and a company’s unique value proposition, incredible results become possible. Whether scrambling ...
How To
Are you using ChatGPT in your day-to-day process?Usage of the tool varies, with some finding it to be an invaluable assistant to streamline their work, while others are still trying to figure out the best place for it within their regular approach.But many people are indeed integrating generative AI tools ...
Best in Class
Dive Brief:McDonald’s is kicking off a new menu promotion that draws on the fast food chain’s rich history of appearances in film, television and music, according to a news release. The As Featured In Meal, part of the Golden Arches owner’s Famous Orders platform, nods to McDonald’s references in media like ...
Trends
The travel industry is on a high growth curve with more consumers investing time and money in experiences and destinations. As a result the demand for zoos, theme parks, gardens, museums, and other local attractions to attract tourism dollars is as competitive as ever. Guest experience is often the key ...
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