Creativity
Trends
How Generative AI Is Forcing Changes in B2B Content
The development of generative AI is showing up in everything, everywhere, all at once. From GPT-4’s arrival to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop. For B2B marketers, it increases the pressure to ...
Best in Class
The Story So Far: 4 of the Best Content Marketing Campaigns of 2023
What’s going on with content marketing in 2023? The best way to find out is to take a closer look at the landscape. This year, top brands have been leveraging AI and audience data to create outstanding video and interactive content that not only reaches but truly resonates with their ...
POV
How Brand Collabs Can Help Marketers in a Down Economy
More marketers may be turning to brand collaborations as a way to lower costs in a tough economy.It seemed like a match made in brand heaven. Late last month, Gen Z beauty brand favorite e.l.f. teamed up with teen retailer American Eagle on a product collaboration that included a jeans-themed ...
How To
How to Organize a Standout B2B Content Hub: Best Practices, Examples, and KPIs
A content hub, also known as a blog, resource, knowledge, or learning center, is a centralized destination where visitors can access all of your brand’s content.Marketing leaders know that, in a modern B2B organization, success stems from having this dedicated space for content, as it gives you a singular location ...
Trends
6 Mission-Critical Content Marketing Statistics for 2023
ChatGPT and other AI tools may be the most talked about tech news in some time. But it’s far from the only thing content marketing leaders need to be keeping in mind this year. We’ve scoured through all kinds of content marketing statistics, research, and reports to bring you six ...
Trends
Shifting Power Dynamics Are Championing Creators in Brand Marketing
Consumers today have had enough with the interruptive and disruptive nature of traditional advertising and marketing, and at the same time, are engaging more with social platforms like TikTok and YouTube to source commercial information on products. Together, these factors have helped give rise to significant consumer demand for influencers ...
