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Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Turn your customers into your most powerful advocates. You can talk about your product’s features and benefits all day, but your message may fall flat without authentic customer proof to support it. Unpack the best practices for creating customer testimonials, from start to finish.  Access the e-book to learn how to:  🔍 Identify ...

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Email Nurture Revival

Email Nurture Revival

Companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost. Increase purchase intent by cultivating the connections that matter most — those who have already engaged with your brand. Create and refresh a basic nurture strategy with ‘Email Nurture Revival’, from automation and segmentation to ...

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A Guide to Writing Great B2B Email Copy

A Guide to Writing Great B2B Email Copy

Maximize your email impact in a market where buyer preferences never stand still. Earn clicks with a clear understanding of your target audience’s preferences, concerns, and needs. Drive smarter engagement with relevant, high-value messages that resonate with ‘A Guide to Writing Great B2B Email Copy’.  Download the E-Book to discover how to:  📌 ...

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Building Basic Email Nurturing Skills

Building Basic Email Nurturing Skills

66% of B2B marketers see a measurable difference in results from nurtured leads vs. non-nurtured leads. Yet, only 8% of B2B marketers think they are doing an excellent job of nurturing leads. Turn missed opportunities into quantifiable success — refine your email nurturing strategy with expert insights from Informa TechTarget marketing ...

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Four Elements of Well-Designed Video

Four Elements of Well-Designed Video

61% of B2B marketers expect their organization to increase investment in videos in 2025. The market of B2B video content has become flooded – some good, some great, and some better left undone. Break through the noise and drive real engagement with ‘Four Elements of Well-Designed Video’.  Download the e-book to discover ...

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How to Boost Your Lead Generation: 21 High-Performing Campaigns

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Based on data from generating over 283,000 leads, fine-tune your lead-generation strategy with a look at what turns curious B2B prospects into marketing-qualified leads (and what doesn’t).  Download 'How to Boost Your Lead Generation: 21 High-Performing Campaigns’ to uncover:  🏆 Themes and approaches that consistently turn decision-makers into leads ✨ The top 3 ...

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Editor’s Picks

Don’t React to Audience Trends. Predict Them.
POV

Don’t React to Audience Trends. Predict Them.

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Marketers: Weird Is Back, Embrace the Absurd
POV

Marketers: Weird Is Back, Embrace the Absurd

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[Ft. Pfizer] How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? | Into the Funnel
POV

[Ft. Pfizer] How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? | Into the Funnel

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How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities
How To

How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities

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