Best in Class
‘Tis the season to unwrap the very best marketing the holidays have to offer. Check back each day in December as we count down the 12 best holiday marketing campaigns of all time.Successful holiday campaigns don’t just spread cheer; they build emotional connections, drive sales, and create memories that last ...
Trends
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.Which, this year, is going to include a lot of inaccurate predictions ...
Best in Class
Well-known NFL players and their extended families are having a moment in advertising, including for Dick’s Sporting Goods, which is recreating classic holiday films with the help of the extended Watt family in its new holiday campaign launching Nov. 6. The campaign, “A Watt Holiday Classic,” marks the second time former ...
How To
As an entrepreneur, reaching a revenue ceiling can feel discouraging. You’ve worked hard, grown your business, and maybe even achieved early success, but now it feels like you've hit a plateau. When your sales are stagnating despite your efforts, it’s often a sign that it's time to revamp your sales ...
POV
It’s no secret that AI tools like ChatGPT and Google Gemini are rapidly reshaping how people search. One survey by The Information found that 77% of its subscribers are using traditional search less. And even when people do use Google, a 2024 Sparktoro study found that 60% of all searches ...
Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
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