Trends
Social media has become a key connective tool, with billions of people logging on every day to get the latest updates, check in with friends, share important messages, and more.And that “more” includes shopping, and in particular, maintaining an awareness of the latest deals and offers from the brands that ...
POV
NEW YORK — Attend enough marketing conferences, and one is likely to hear a certain phrase: Brands need to move “at the speed of culture.” Developing cultural strategies has become a top mandate for marketers, often equated with better engaging Gen Z. Part of the problem for those aspiring to tap ...
Profiles
In the fast-paced world of marketing, even carefully planned campaigns can take unexpected turns. Coffee Mate’s recent collaboration with HBO’s The White Lotus shows how brands must be prepared to pivot when reality doesn’t match the marketing plan. [Spoiler Alert - details of the final episode of The White Lotus ...
POV
Let’s face it: there’s a new wave of buyers on the rise. Gen Z is moving into decision-making roles at B2B companies faster than we can blink. According to Forrester’s 2024 Buyers’ Journey Survey, over two-thirds of buyers involved in big-ticket transactions are now Millennials and Gen Z. So, what does this ...
How To
"Just be yourself." It’s advice we’ve all heard — it seems obvious, but not always easy to pull off when it feels forced or inauthentic. The same holds true for brands. There’s nothing more off-putting than a company trying too hard to sound cool, relatable, or “in touch”.As brands attempt ...
How To
What is the best way for a business to reach its target audience in 2025? Simply having great content on your website is no longer enough. We live in a zero-click world where social media, search engines, and AI encourage users to stay on their platforms and even penalize content linked ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.
Subscribe to receive marketing insights, industry intel, and proprietary reports.