Marketing Culture
Best in Class
How LinkedIn is Using Its Blogs As a Vehicle for Building Diversity Against a Backdrop of Growth
LinkedIn Marketing Solutions Blog Editor Tequia Burt and Senior Content Marketer Sean Callahan took the stage at this year’s Content Marketing World conference to advocate for blogging as a continued source of business potential for B2B brands — as well as a powerful way to promote diversity. But how exactly ...
How To
Top 3 Tips for Marketing Success During an Uncertain Holiday Season
Brands like Shein and Sephora have found success during the holiday shopping season by “overcommunicating” with customers, testing and doing more with less.Businesses are currently in the home stretch of holiday planning, but is “back to normal” just around the corner? After all, at this time in 2020 major retailers ...
Trends
What’s Next for Marketers in the Era of Data-Privacy Legislation?
It seems like every week new privacy legislation emerges in the United States. As the status of legislation varies from state to state and an individual state’s policy is constantly developing, there is little to no room for error when it comes to consumer data. Currently, three states in the ...
Trends
Shoppers Returning to Their Earlier Pandemic Behaviors, Research Finds
Dive Brief:Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% "highly optimistic" about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are "very or somewhat concerned" about holiday plans being disrupted by ...
Trends
Content Marketing Predictions for 2022 (And How to Navigate Them)
Each new year in the world of content marketing is defined by change. Budgets shift. Audience expectations and habits evolve. New trends crop up. Technology advances. Fresh formats and platforms rise as stale predecessors fall.We’re expected to not only keep an eye on these individual changes, but also understand how ...
POV
In an Employee’s Market, Brand is the Differentiator
In recent years, we've seen a massive shift in hiring dynamics. The labor market has tightened and the upper hand now belongs to the candidate, who has more options and offers than ever. And we’re not just talking about adding new, mid-level folks to the company to mentor and grow into ...
