Marketing Culture
How To
4 Steps to Prepare Your Marketing Practice for Data Deprecation
It’s time to talk about a favorite topic among my B2C marketing colleagues: data deprecation. Unless you’ve been living under a rock, this won’t be the first time you’ve heard of the four forces — cookie deprecation, privacy regulations, walled-garden restrictions, and consumer privacy-related actions — making it difficult to ...
Trends
Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
Brands such as Marriott, Tripadvisor and Hilton are flooding the market with advertising dollars as travel rebounds, but their strategies are all different as the pandemic forced a reevaluation of priorities and an acceleration of technology.A year ago, consumers were hard-pressed to find a travel ad in the market as the ...
POV
Why Retailers Should Be Learning from CPG Marketing Strategies
As this column is primarily focused on the world of retail, we tend to look at retail and consumer packaged goods as a binary, with different rules governing each. In the past year, however, the lines between these two worlds have been blurring.Retailers, for their part, have been adopting some ...
POV
Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
How To
5 Strategies To Enhance Your Brand Credibility
In today’s business world, brand imaging is everything. How consumers view your brand directly impacts purchasing decisions as well as word-of-mouth advertising. Thanks to the internet, even a speck of bad publicity can spread like wildfire and severely hurt your sales and reputation.Brand credibility follows a cause-and-effect arc. As a ...
Trends
Brands Must Go Beyond Advertising to Connect in a Post-COVID-19 World
The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author's own.We've been hearing about the pending "death of advertising" for years, with ever-increasing ads having less and less influence on actual consumer decisions. Today, the up to 10,000 ads we see every day makes ...
