As Google gradually moves towards phasing out data tracking cookies, it’s also looking to develop new, more privacy-friendly solutions that will enable advertisers to keep running effective online ad campaigns, despite the reduction in direct response data.Google’s main initiative on this front is its ‘Privacy Sandbox’ suite of tools, which ...
The desire for belonging is widely felt, but blending in is no longer part of that journey.Coming of age in a predominantly white community is an experience shared by many Asians, Asian Americans, Native Hawaiians and Pacific Islanders. Like many AANHPI people from his generation, Lorenz Esguerra—a first-generation Filipino American whose ...
The development of generative AI is showing up in everything, everywhere, all at once. From GPT-4’s arrival to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop. For B2B marketers, it increases the pressure to ...
What’s going on with content marketing in 2023? The best way to find out is to take a closer look at the landscape. This year, top brands have been leveraging AI and audience data to create outstanding video and interactive content that not only reaches but truly resonates with their ...
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall of the cookie and third-party data amid heightened privacy regulations, marketers have been forced to re-invent data collection processes and ...
Dive Brief:General Mills is broadening its efforts to detect misinformation online amid heightened concerns around the impact of generative artificial intelligence (AI), according to news shared with Marketing Dive. The packaged foods marketer and agency partner Mindshare have been testing Zefr’s AI-powered Atrium and are now looking to use it on ...
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