POV
In the midst of the Gen AI buzz, it's easy for marketers to get caught up in speculative currents. While the future outlook appears bright, we can all benefit from focusing on current realities.See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to ...
POV
Following last year's tumultuous economic conditions, 2024 is already proving to be a more stable year, as a majority of marketers reported their budgets would increase (38%) or stay the same (43%).While investment remains steady, creating a content strategy, especially identifying what topics to invest in, is not an easy ...
POV
Lessons in engaging today's most skeptical, crisis fatigued audiences – examining the brands mastering the art of authentic connection, and the ones simply blowing smoke — complete with practical strategy frameworks for getting it right. See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic ...
Trends
What’s working on LinkedIn in 2024?The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network.And it could help you map out a better approach to LinkedIn.First off, the data shows that multi-image posts ...
Best in Class
Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.Key to the campaign is an emotional hero spot, “The Vault,” inspired ...
Trends
Social media is vital to marketers, but many users are getting tired of it.According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer ...
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