Marketing Culture
Trends
Google Shares Results From its Latest Post-Cookie Tracking Experiments
As Google gradually moves towards phasing out data tracking cookies, it’s also looking to develop new, more privacy-friendly solutions that will enable advertisers to keep running effective online ad campaigns, despite the reduction in direct response data.Google’s main initiative on this front is its ‘Privacy Sandbox’ suite of tools, which ...
POV
AANHPI Heritage Month—How Brands Can Reach Gen Z and Older Generations by Embracing Cultural Diversity
The desire for belonging is widely felt, but blending in is no longer part of that journey.Coming of age in a predominantly white community is an experience shared by many Asians, Asian Americans, Native Hawaiians and Pacific Islanders. Like many AANHPI people from his generation, Lorenz Esguerra—a first-generation Filipino American whose ...
Trends
How Generative AI Is Forcing Changes in B2B Content
The development of generative AI is showing up in everything, everywhere, all at once. From GPT-4’s arrival to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop. For B2B marketers, it increases the pressure to ...
Best in Class
The Story So Far: 4 of the Best Content Marketing Campaigns of 2023
What’s going on with content marketing in 2023? The best way to find out is to take a closer look at the landscape. This year, top brands have been leveraging AI and audience data to create outstanding video and interactive content that not only reaches but truly resonates with their ...
Trends
Audience Data and the Future of Content Marketing + Demand Gen
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall of the cookie and third-party data amid heightened privacy regulations, marketers have been forced to re-invent data collection processes and ...
Trends
General Mills Ramps Up Misinformation Fight As Generative AI Concerns Rise
Dive Brief:General Mills is broadening its efforts to detect misinformation online amid heightened concerns around the impact of generative artificial intelligence (AI), according to news shared with Marketing Dive. The packaged foods marketer and agency partner Mindshare have been testing Zefr’s AI-powered Atrium and are now looking to use it on ...
