POV
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the client (licensee) allowing them to republish a copy of the full article on their own property in its original form.As ...
How To
A robust content hub, also known as a branded content blog, is the foundation for all your marketing efforts. Your brand’s content hub is where you can interact with your audience, establish thought leadership, and partner with prospective customers on their path to success. Here, you’ll present a coherent and consistent ...
POV
[Editor's Note: This article has been updated to reflect 2024 best practices.]What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a ...
POV
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
POV
Licensed content, also referred to as “syndicated content” or “content licensing,” is an effective, strategic tool for your content marketing program. Our content Marketplace is a rich, diverse library of articles from authoritative publishers like Fast Company, CIO, Business Insider, Cleveland Clinic, Marketing Dive, Forbes, The Associated Press, and thousands ...
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