How To
Looking to maximize your social media marketing efforts this holiday season?This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
How To
Lead scoring — a game changer for anyone looking to identify and hone in on their most promising prospects. Whether you're new to the concept or need a quick refresher, lead scoring is a simple way to manage and prioritize your leads to drive more conversions and maximize ROI. Ready to ...
Trends
Every year, there are new stats to follow and research to read, but this year’s top demand generation trends can be summarized in one word: quality.But first, a quick backstory: In 2023, when marketers were asked if they felt their organization had enough content to meet their current demand generation ...
Tools & Templates
Spring is in the air. The flowers are blooming, the birds are singing, and the sun is beaming. As the weather takes a turn for the better, the pollen is building up — and so is the dust on your marketing strategy. It’s high time to take a pause for a ...
How To
Generating leads is tricky business, but it’ll all be for nothing if you stop there. Lead nurturing is what can help you get from interested to invested. Global information technology company Oracle defines lead nurturing as the process of cultivating leads that aren't ready to buy. According to a Demand Gen ...
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