ROI
POV
Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn
studioID's VP, Content, Matt McCue underscores why content is more critical than ever in times of economic volatility. Are we in for a big banana? That’s the term the President Jimmy Carter White House used instead of “recession” because one sounds terrible and one sounds so darn funny. Hard to say ...
Trends
Content Marketing: The Current Economic Outlook
From Hollywood to Silicon Valley, New York and everyone in between, people and companies across sectors are bracing for an upcoming recession — defined as two consecutive quarters of economic decline. With the ongoing pandemic, rising inflation, labor shortages, supply chain issues and Russia’s relentless invasion of Ukraine, we’re at a ...
How To
Top 3 Ways Brands Can Scale Personalized Content
The chaos of the last several years created a special urgency for brands to accelerate their move to digital so they could maintain, strengthen and forge new customer connections.But finding success in the digital-first economy depends on the ability of companies to deliver experiences that feel personal—tailored, easy and sometimes ...
POV
The Key to Content Planning for More Efficient Distribution
Your potential customers have questions. They need help solving their problems. And your brand has the expertise that can help overcome their challenges. By using a brand-to-demand approach, you can build trust in your brand and develop a healthy pool of prospects by delivering thought-provoking and highly relevant content. However, ...
How To
Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand
Connecting content marketing efforts back to business goals and proving out ROI has long been the industry’s white whale. In fact, in a recent survey of our community of storytellers, they ranked demonstrating ROI as their biggest recurring challenge. In the pressure cooker that is demonstrating quarterly ROI, we've inadvertently wedged ...
Trends
Don’t Make These Marketing-Budget Mistakes in 2022
The following is a guest post by Aimee Schuster, CEO and founder at Bandwidth Strategy. Opinions are the author's own.The inherent difficulty in setting a marketing budget is knowing that it's almost never set. As I've experienced throughout my career, marketing dollars are the first to be pulled back as ...
