Spring is in the air. The flowers are blooming, the birds are singing, and the sun is beaming. As the weather takes a turn for the better, the pollen is building up — and so is the dust on your marketing strategy. It’s high time to take a pause for a ...
Generating leads is tricky business, but it’ll all be for nothing if you stop there. Lead nurturing is what can help you get from interested to invested. Global information technology company Oracle defines lead nurturing as the process of cultivating leads that aren't ready to buy. According to a Demand Gen ...
Welcome to springboard’s 2024 Demand Gen Field Guide — an all-encompassing resource collection built for demand-generation marketers looking to expand their reach, build authority, and generate interest to drive high-quality leads in 2024. Whether you're a seasoned veteran or a newcomer to the demand-gen game, here’s the strategic plays, tactical advice, ...
If you've been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when it comes to assessing and demonstrating success. But in reality, CTR can be gold-plated, and its shine will rub off ...
Think about all of the marketing and advertisements you’re hit with on a daily basis. What stands out? The type that feels — sometimes, almost eerily — tailor-made just for you. Keenly aware of this, demand-generation marketers everywhere are laser-focused on enhancing their targeting and personalization tactics in 2024. In fact, ...
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
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