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How To
Looking for ways to use messaging in your digital marketing approach?More and more people are turning to DMs for social engagement, as the allure of public posting wears off, leading almost every platform to put more emphasis on its DM options in recent months, for both regular users and brands.Establishing ...
How To
You’ve noticed a low conversion rate, too low. Exactly what a demand gen marketing works to avoid. It likely started slow with fewer newsletter sign-ups compared to last year. But then it compounds to fewer leads from content forms and fewer site visitors. All of these seemingly small issues are ...
How To
Every business, regardless of industry, has its seasonal highs and lows. And while everyone may look forward to summer, it can often bring a marked decrease in engagement, conversions, and sales for businesses across the board. With clients, customers, and colleagues OOO or on holiday, it can be hard to keep ...
Trends
Social CommerceSocial commerce is expected to reach over $79.6 billion in 2025 (Source: Merkle)36% of consumers have participated in livestream events (Source: Merkle)60% of consumers are interested in making a purchase through social media (Source: Merkle)#️⃣ Related Reading: 32 Trends for Social Media Marketing in 2023YouTube vs. TikTokYouTube’s ad revenue ...
Trends
LinkedIn has published its inaugural B2B Marketing Benchmark Report, which provides an overview of the current state of the B2B marketing space, including trend notes, industry shifts, and more, all of which could impact your planning.The 86-page report, which incorporates responses from over 1,900 marketing professionals, includes a heap of ...
POV
Whether you're in your first job out of college or you've been in the marketing game for years, we all arrive at aha moments that mark turning points in our careers. So, we turned to our resident marketing experts from studioID and Industry Dive for an answer to the question: what ...
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