ROI
How To
How to Deliver the Content Your Audience Wants
A successful and efficient content marketing strategy should start with key editorial goals focused on engaging a target audience in a deep, authentic way. But short of a crystal ball and supernatural gifts, how can you determine the stories and content refinements that will attract and engage your audience?Listening and analytics ...
How To
4 Steps to Prepare Your Marketing Practice for Data Deprecation
It’s time to talk about a favorite topic among my B2C marketing colleagues: data deprecation. Unless you’ve been living under a rock, this won’t be the first time you’ve heard of the four forces — cookie deprecation, privacy regulations, walled-garden restrictions, and consumer privacy-related actions — making it difficult to ...
How To
3 Essential Email Marketing Metrics You Should Track & How to Improve Them
Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are?The team from Salesforce shares the essential email marketing metrics to measure in this infographic.Here’s a quick summary:Open rateBounce rateClick-through rateCheck out ...
How To
How to Plan Your B2B Content Marketing Strategy
In the content marketing world, a lot of attention gets paid to top B2C brands doing amazing or flashy things, but B2B marketers have quickly caught on to the huge role content can play in meeting their marketing goals as well. In fact, when asked by Content Marketing Institute what top 5 ...
Profiles
MetLife Marketing Leader Shares Insights on the Role of Digital Marketing and Data
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat down with Matt Diiorio, MetLife’s Assistant Vice President of Global Brand & Marketing, to talk about how marketing has changed, as ...
POV
Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
