If you've been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when it comes to assessing and demonstrating success. But in reality, CTR can be gold-plated, and its shine will rub off ...
Think about all of the marketing and advertisements you’re hit with on a daily basis. What stands out? The type that feels — sometimes, almost eerily — tailor-made just for you. Keenly aware of this, demand generation marketers everywhere are laser-focused on enhancing their targeting and personalization tactics in 2024. In ...
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
Wondering what's next for content marketing in 2024? We asked. And hundreds of industry experts answered. Dig into the content marketing results of our 2024 Content Marketing + Demand Gen Predictions survey to uncover the trends, strategies, and themes set to rule this year. From leveraging AI & budget changes to top ...
The following is a guest piece by Tim Braz, chief revenue officer of Publishers Clearing House (PCH) Media. Opinions are the author’s own.After years of speculation and numerous delays, Google has finally firmly committed to moving forward with its plans to progressively phase out third-party cookies in 2024 — an impending, ...
In a landscape rife with over-saturation and hyper-competition, today’s marketers are putting more emphasis on lead generation strategy. Recent data shows that “lead generation is the 3rd most important metric used when measuring the effectiveness of content marketing strategies”. And it’s about time. Marketing qualified leads (or MQLs) are leads who ...
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