SEO
How To
5 Ways to Maintain a Healthy Content Marketing Strategy
The Cleveland Clinic is consistently ranked as one of the top hospitals in the U.S. And when patients’ lives are on the line there every day, high standards are mission-critical. To help share that mission, the Clinic also has a top-ranked content marketing program. Their health essentials site is the most ...
Trends
The State of SEO in 2021 [Infographic]
Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands are able to get on social media platforms, by a ...
How To
Featured Snippets: The SEO Opportunity You May Be Missing Out On
Ever wondered about the mechanics of Google's Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate goal of SEO is landing in the #1 spot for a popular keyword, or at least appearing on the first page ...
Trends
SEO Updates: How to Refine Your Approach for 2021
In the ever-evolving world of SEO, here's our top 5 tips for refining your approach to reflect the latest algorithm updates for 2021. At its core, SEO focuses on the site visitor. People use search engines because they want answers. As a business, as a brand, your SEO focus remains constant: Can ...
Profiles
How Suave Used Content to Launch a Successful Marketing Campaign
Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products.And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a luxury haircare brand, dubbed "evaus." (That’s "Suave" spelled backwards.)In a clever marketing ...
