SEO
Topics
Google Announces New Search Updates Which Will Put More Emphasis on Content Depth
Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.Google’s main target with these new updates is low quality aggregator sites, which aim to ...
How To
Don’t Let SEO Platforms Dictate Your Search Strategy
Increasing overall business results can start with reviewing and deploying improved analytics tagging on your company’s site.Let’s say your data reveals outstanding conversion rates from search-engine traffic that are significantly higher than ads or social media. This isn’t to say that other channels should be ignored, only that the potential ...
Strategies
11 Tips to Improve and Refine Your SEO Strategy [Infographic]
How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months?Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will ...
How To
5 Keyword Tips to Boost Your SEO Strategy in 2022
Ranking for keywords is a competitive sport in 2022. The foundation of successful SEO is likely to always be two-fold: the creation of excellent content your audience wants to read and the use of relevant keywords. But the ways people find content and the algorithms search engines use to rank ...
Profiles
Club Med’s Managing Director (UK & Northern Europe) on the Future of Travel Marketing
As people begin to resume their explorations of destinations far and wide, travel companies need to be innovative in their marketing strategies to capitalize on this revival. Keenly watching this resurgence is Club Med, a premium all-inclusive resort operator with 65 resorts worldwide.As Club Med's Managing Director of UK & ...
Trends
10 Google Search Statistics You Need to Know in 2022 [Infographic]
Are you considering your SEO plan of attack for 2022? Need some background stats and facts to help form your strategy?The team from Oberlo shares some key insights into Google search usage in this infographic.The listing looks at overall usage trends, popular searches, the value of Google in regard to ...
