SEO
Trends
The State of SEO in 2021 [Infographic]
Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands are able to get on social media platforms, by a ...
How To
Featured Snippets: The SEO Opportunity You May Be Missing Out On
Ever wondered about the mechanics of Google's Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate goal of SEO is landing in the #1 spot for a popular keyword, or at least appearing on the first page ...
Trends
5 SEO Trends You Need to Know in 2021
In the ever-evolving world of SEO, here's 5 key trends that warrant your attention in 2021: At its core, SEO focuses on the site visitor. People use search engines because they want answers. As a business, as a brand, your SEO focus remains constant: Can you be found? Can you offer ...
Profiles
How Suave Used Content to Launch a Successful Marketing Campaign
Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products.And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a luxury haircare brand, dubbed "evaus." (That’s "Suave" spelled backwards.)In a clever marketing ...
