SEO
POV
Content Licensing for Marketers: Everything You Need to Know
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the client (licensee) allowing them to republish a copy of the full article on their own property in its original form.As ...
How To
SEO v. Social Media: The 9 Big Differences & What Works Where [Infographic]
Are you considering your marketing plan of attack for the year ahead? Want to learn how SEO and social media will fit into each of your campaigns?The team from Orbit Media share what works where in this infographic.Here’s what they cover:Audience psychologyContent topicsFormatsPaid targetingInfluencersUpper limitsConversionsMeasurementHow they work togetherCheck out the infographic ...
Trends
4 SEO Updates + Trends to Keep on Your Radar in 2023
A solid SEO strategy that’s worked into your overall content marketing operation helps boost visibility and reach on the content your team works so hard to create. And in 2023, it’ll take high-quality, voice-optimized, user-first content to rise to the top of SERPs. 61% of B2B marketers report that SEO generates ...
Trends
Content Marketing Predictions for 2023 (And How to Navigate Them)
What a difference a year makes. We’re looking out into a completely different economic climate than we were this time last year. But despite an uncertain economy, content marketing leaders aren’t hitting the doomsday panic button just yet. In fact, in our recent Content Marketing Predictions for 2023 survey of ...
How To
A Guide to SEO Forecasting (and Why it Matters) [Infographic]
Are you having trouble securing investment into SEO initiatives, and/or explaining the potential value of targeting certain keywords within your content process?This might help – in the infographic below, the team from SEMRush has outlined a formula for estimating the potential value of SEO, based on specific terms and average ...
Topics
Google Announces New Search Updates Which Will Put More Emphasis on Content Depth
Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.Google’s main target with these new updates is low quality aggregator sites, which aim to ...
