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Set your marketing strategy up for success in 2025 by keeping an eye on the social media holidays, observances, and awareness months your audience values. This definitive list of 2025 holidays can help you plan ahead and act as a plan B if you struggle to fill empty spaces on your content calendar.
Complete with award shows, major sporting events, and industry-specific observances, consider this 2025 holiday calendar as your reservoir for inspiration and go-to resource for campaign planning.
But remember: to be a meaningful part of the conversation, you also have to listen. Do your research to understand how to tactfully honor holidays and observances that align with your brand, ensuring you celebrate thoughtfully and post authentically.
Explore 330+ key dates below. Any one of them could spark your next great idea.
January 2025
Be Kind To Food Servers Month (Restaurant)
Cervical Health Awareness Month (Healthcare)
Financial Wellness Month (Finance/HR)
Get Organized Month (Business/Retail)
National Eye Care Month (Healthcare)
National Hobby Month (Retail)
National Mentoring Month (HR/Business)
Thyroid Awareness Month (Healthcare)
Veganuary (Food/Grocery/Restaurant)
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1/1: New Year’s Day (Holiday)
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1/4: National Trivia Day (General)
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1/5: 82nd Golden Globe Awards (General)
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1/11: International Thank-You Day (General)
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1/12: 30th Annual Critics Choice Awards (General)
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1/12: National Pharmacists Day (Healthcare/Biopharma)
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1/12-1/18: National Mocktail Week (Grocery/Restaurant)
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1/13: National Clean Your Desk Day (Business)
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1/15: National Bagel Day (Food/Grocery/Retail)
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1/17: Customer Service Day (Business/Marketing)
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1/18: National Use Your Gift Card Day (Retail/Restaurant)
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1/20: Martin Luther King, Jr. Day (Holiday)
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1/20: College Football Playoff National Championship (General)
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1/21: International Sweatpants Day (Retail)
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1/21: Thank Your Mentor Day (HR/Business)
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1/23-1/29: National CRNA Week (Healthcare)
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1/23-2/2: Sundance Film Festival (General)
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1/24: International Day of Education (Higher Education/K-12 Education)
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1/24: National Peanut Butter Day (Food/Grocery/Restaurant)
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1/28: Data Privacy Day (Business/Tech/Cybersecurity)
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1/28: National Pediatrician Day (Healthcare)
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1/29: Lunar New Year (Holiday)
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February 2025
American Heart Month (Healthcare)
Black History Month (General)
Career and Technical Education Month® (HR/Business/Tech)
Human Relations Month (HR/Business)
National Children’s Dental Health Month (Healthcare)
National Snack Food Month (Grocery)
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2/1-2/7: National Patient Recognition Week (Healthcare)
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2/2: Rheumatoid Arthritis Awareness Day (Healthcare)
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2/2: Groundhog Day (General)
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2/2: 67th GRAMMYs (General)
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2/4: World Cancer Day (Healthcare)
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2/5: World Nutella Day (Grocery/Restaurant)
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2/5: National Pizza Day (Grocery/Restaurant)
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2/9: Superbowl Sunday (General)
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2/9-2/15: Freelance Writers Appreciation Week (Business)
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2/10: International Epilepsy Day (Healthcare)
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2/10: National Clean Out Your Computer Day (General/Tech/Cybersecurity)
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2/10-2/16: Cardiac Rehabilitation Week (Healthcare)
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2/13: Galentine’s Day (Retail/Restaurant)
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2/14: Valentine’s Day (General)
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2/17: National Random Acts of Kindness Day (General)
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2/16-2/22: National Engineers Week (Tech/Construction)
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2/17: President’s Day (Holiday)
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2/20: World Day of Social Justice (General)
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2/21: National Caregivers Day (HR/Healthcare)
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2/28: Ramadan (Holiday)
🌱 Related Reading: Spring Cleaning: A Marketer’s Checklist
March 2025
American Red Cross Month (General/Healthcare)
Brain Injury Awareness Month (Healthcare)
National Correctoral Cancer Month (Healthcare)
National Ethics Awareness Month (General/Business)
National Nutrition Month (General/Healthcare)
Save Your Vision Month (Healthcare)
Supply Management Month (Construction/Retail)
Women’s History Month (General)
Workplace Eye Wellness Month (Healthcare/HR)
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3/1: Endometriosis Awareness Day (Healthcare)
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3/1: Zero Discrimination Day (General/HR)
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3/2: The 97th Academy Awards Night (General)
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3/2: Read Across America Day (General)
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3/3: International Ear Care Day (Healthcare)
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3/3-3/9: Food Waste Action Week (Food/Grocery/Restaurant)
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3/4: Mardi Gras (General)
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3/6: National Frozen Food Day (Food/Grocery)
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3/6: National Dentist Day (Healthcare)
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3/7: Employee Appreciation Day (HR)
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3/7-3/15: SXSW Festival (Business/Marketing/Tech)
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3/8: International Women’s Day (General)
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3/9: Daylight Savings Time Begins (General)
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3/9-3/15: National Pulmonary Rehabilitation Week (Healthcare)
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3/9-3/15: Patient Safety Awareness Week (Healthcare)
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3/14: Pi Day
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3/14: World Sleep Day (General)
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3/14: National Freelancers Day (Business)
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3/15: World Essential Workers Day (Business/HR)
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3/16: March Madness Begins (General)
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3/17: St. Patrick’s Day (General)
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3/20: Spring Equinox – Start of Spring – (General)
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3/20: International Day of Happiness (General)
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3/21: World Poetry Day (General)
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3/24: National Cocktail Day (Restaurant/Grocery)
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3/25: Equal Pay Day (General)
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3/30: National Doctors’ Day (General/Healthcare)
April 2025
International Customer Loyalty Month (Business/Marketing)
National Financial Literacy Month (Finance)
National Physical Fitness and Sports Month (Healthcare/HR)
National Volunteer Month (General)
Stress Awareness Month (Business/Healthcare/HR)
Workplace Conflict Awareness Month (HR/Business)
World Autism Awareness Month (General/Healthcare)
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4/1: April Fool’s Day (General)
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4/2: Autism Awareness Day (General/Healthcare)
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4/5-4/7: NCAA Division I Men’s Basketball Championship (General)
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4/6: National Employee Benefits Day (HR/Healthcare)
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4/6-4/8: NCAA Division I Women’s Basketball Championship (General)
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4/7: World Health Day (General/Healthcare)
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4/7-4/11: TED Conference (General)
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4/10-4/13: The Masters Tournament (General)
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4/11: National Pet Day (General)
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4/11-4/13 & 4/18-4/20: Coachella (General)
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4/15: National Tax Day (General/Finance)
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4/16: National Librarian Day (Education K-12/Higher Education)
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4/18: Good Friday (General)
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4/20: Easter (Holiday)
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4/20-4/26: National Volunteer Week (General)
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4/20-4/26: Infertility Awareness Week (Healthcare)
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4/21: Boston Marathon (General)
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4/21: World Creativity and Innovation Day (General)
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4/22: Earth Day (General/Waste)
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4/23: Administrative Professionals Day (HR)
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4/23: Take Our Sons And Daughters To Work Day (Business/HR)
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4/26: National Pretzel Day (Food/Grocery)
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4/27: World Design Day (Tech/Marketing)
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4/28: World Day for Safety and Health at Work (General/Business/Food/Grocery/Retail)
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4/29: International Dance Day (General)
May 2025
ALS Awareness Month (Healthcare)
Asian American and Pacific Islander Heritage Month (General)
Asthma Awareness Month (Healthcare)
Building Safety Month (Construction)
Mental Health Awareness Month (Healthcare)
Military Appreciation Month (General)
National Cancer Research Month (Healthcare)
National Melanoma/Skin Cancer Awareness Month (Healthcare)
National Salad Month (Food/Grocery/Restaurant)
Women’s Health Month (Healthcare)
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5/1: School Principals’ Day (K-12 Education)
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5/2: National Life Insurance Day (Business)
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5/3: AAPI Women’s Equal Pay Day (General)
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5/3: Kentucky Derby (General)
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5/4: International Firefighters Day (General)
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5/4-5/10: Small Business Week (Business/Retail)
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5/4-5/10: Teacher’s Appreciation Week (Education K-12/Higher Education)
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5/5: Met Gala (General)
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5/5: Cinco De Mayo (General)
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5/6-5/12: Nurses Week (Healthcare)
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5/11: Mother’s Day (General)
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5/11-5/17: National Women’s Health Week (General)
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5/13: Clio Awards (Marketing)
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5/13-5/17: Eurovision (General)
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5/13-5/24: Cannes Film Festival (General)
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5/15-5/18: PGA Championship (General)
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5/16: National Bike to Work Day (General)
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5/21: World Meditation Day (Healthcare/HR)
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5/21: National Employee Health and Fitness Day (Healthcare/HR)
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5/21-5/22: D&AD Festival (Marketing)
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5/25: National Wine Day (Food/Restaurant/Grocery)
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5/25: Indianapolis 500 (General)
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5/26: Memorial Day (General)
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5/28: World Hunger Day (Food)
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5/28: National Senior Health and Fitness Day (Healthcare)
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5/30: World Multiple Sclerosis Day (Healthcare)
June 2025
Black Lives Matter Month (General)
LGBTQ Pride Month (General)
Migraine and Headache Awareness Month (Healthcare)
National Dairy Month (Food/Grocery)
National Fresh Fruit & Veggies Month (Food/Grocery/Restaurant)
National Great Outdoors Month (General)
National Men’s Health Month (General/Healthcare)
National Safety Month (HR/Business/Construction)
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6/1: International Children’s Day (Education K-12)
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6/1: National Cancer Survivor’s Day (Healthcare)
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6/4: National Cheese Day (Food/Grocery/Restaurant)
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6/4: Shopping Cart Day (Retail)
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6/5: World Environment Day (General/Utilities)
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6/5: NBA Finals Begin (General)
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6/5: National Higher Education Day (Higher Education)
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6/8: World Oceans Day (General)
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6/8: Best Friends Day (General)
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6/12-6/15: US Open – Golf (General)
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6/14: National Rosé Day (Food/Grocery/Restaurant)
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6/14: World Blood Donor Day (General/Healthcare)
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6/15: Father’s Day (General)
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6/16: Fresh Veggies Day (Food/Restaurant/Grocery)
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6/16-6/20: Cannes Lions Festival of Creativity (Marketing)
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6/18: Autistic Pride Day (General/Healthcare)
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6/19: Juneteenth National Independence Day (General)
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6/20: Take Your Dog to Work Day (General)
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6/20: Summer Solstice – Start of Summer (General)
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6/21: National Yoga Day (General/Healthcare)
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6/21: National Selfie Day (General)
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6/23: Stanley Cup Finals (General)
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6/28: Insurance Awareness Day (Finance)
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6/30-7/13: Wimbledon Championships (General)
☀️ Related Reading: 10 Content & Demand Gen Strategies to Help Marketers Beat the Summer Slump
July 2025
National Grilling Month (Food/Grocery)
National Watermelon Month (Food/Grocery/Restaurant)
National Ice Cream Month (Food/Grocery/Restaurant)
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7/1: Canada Day (General)
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7/2: Made In The USA Day (Retail)
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7/4: Independence Day (Holiday)
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7/5-7/27: Tour de France (General)
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7/6-7/13: Shark Week (General)
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7/7: World Chocolate Day (Retail/Food/Restaurant)
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7/16: National Hot Dog Day (Food/Restaurant/Grocery)
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7/17: World Emoji Day (General)
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7/19: WNBA All-Star Game (General)
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7/20: National Ice Cream Day (Food/Restaurant/Grocery)
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7/24: International Self-Care Day (General/Retail/Healthcare)
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7/30: International Friendship Day (General)
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7/31: National Avocado Day (Food/Restaurant/Grocery)
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7/31: National Intern Day (Business/HR)
August 2025
Back to School Month (General)
Black Business Month (General)
National Eye Exam Month (Healthcare)
National Golf Month (General)
National Immunization Awareness Month (Healthcare)
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8/1: Start-Up Day Across America (Business/Tech)
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8/1: World Lung Cancer Day (Healthcare)
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8/2: National Ice Cream Sandwich Day (Food/Restaurant/Grocery)
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8/4: National White Wine Day (Food/Restaurant/Grocery)
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8/8: International Cat Day (General)
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8/15: National Relaxation Day (General)
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8/17: National Nonprofit Day (General)
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8/18: World Photography Day (General)
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8/21: Senior Citizens Day (General/Healthcare)
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8/24-9/1: Burning Man (General)
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8/25-9/7: US Open – Tennis (General)
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8/26: National Dog Day (General)
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8/26: Women’s Equality Day (General)
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8/29-9/2: Venice Film Festival (General)
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8/30: International Bacon Day (Food/Restaurant/Grocery)
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8/30: National Grief Awareness Day (General/Healthcare)
September 2025
Childhood Cancer Awareness Month (Healthcare)
Gynecologic Cancer Awareness Month (Healthcare)
Leukemia and Lymphoma Awareness Month (Healthcare)
National Childhood Obesity Awareness Month (Healthcare)
National Hispanic Heritage Month [Sept 15 – Oct 15] (General)
National Prostate Awareness Month (Healthcare)
Sickle Cell Awareness Month (Healthcare)
Suicide Prevention Month (General)
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9/1: Labor Day (General)
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9/4-9/14: Toronto Film Festival (General)
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9/5: International Day of Charity (General)
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9/5: National 401(k) Day (Finance/HR)
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9/6: Read A Book Day (General)
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9/6: Fight Procrastination Day (General)
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9/6-9/11: New York Fashion Week (General/Retail)
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9/12: National Video Game Day (General)
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9/12: Programmer’s Day (General/Tech)
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9/12-9/17: London Fashion Week (Retail/General)
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9/14-9/20: National Coding Week (Tech/Higher Education)
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9/15: World Engineers Day (Construction)
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9/15: National Online Learning Day (HR/Higher Education/K-12 Education)
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9/20-10/7: Oktoberfest (General)
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9/21: International Day of Peace (General)
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9/22: Autumnal Equinox Day – Start of Fall – (General)
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9/22: American Business Women’s Day (Business)
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9/23: National Voter Registration Day (General)
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9/23-10/1: Paris Fashion Week (Retail/General)
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9/25: World Pharmacist Day (BioPharma/Healthcare)
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9/26: HR Professionals Day (HR)
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9/27: World Tourism Day (General/Hospitality)
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9/29: National Coffee Day (Restaurant/Grocery)
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9/29: World Heart Day (Healthcare)
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9/30: International Podcast Day (General/Marketing)
🎃 Related Reading: Scary Good: 5 of the Best Fall Marketing Campaigns
October 2025
American Pharmacists Month (Healthcare/BioPharma)
LGBTQ+ History Month (General)
National ADHD Awareness Month (Healthcare)
National Book Month (General)
National Breast Cancer Awareness Month (Healthcare)
National Cybersecurity Month (Cybersecurity)
National Dental Hygiene Month (Healthcare)
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10/1: International Coffee Day (Restaurant/Grocery)
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10/1: World Vegetarian Day (Food/Grocery/Restaurant)
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10/1-10/2: Yom Kippur (General)
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10/3: Manufacturing Day (Manufacturing)
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10/4: World Animal Day (General)
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10/4 National Taco Day (Food/Grocery/Restaurant)
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10/5: World Teachers’ Day (Education K-12/Higher Education)
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10/6-10/12: PA Week (Healthcare)
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10/9-10/12: New York Comic Con (General)
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10/10: World Mental Health Day (General/Healthcare)
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10/12: National Savings Day (Finance)
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10/12: Chicago Marathon (General)
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10/13: Indigenous Peoples Day (General)
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10/16: Boss’s Day (Business/HR)
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10/18: World Menopause Day (General/Healthcare)
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10/16-10/25: National Retirement Security Week (Finance)
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10/21: Diwali (General)
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10/21: MLB World Series (General)
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10/24: National Food Day (Food/Restaurant/Grocery)
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10/27: National Mentoring Day (HR)
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10/28: National First Responders Day (General)
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10/31: Halloween (General)
November 2025
American Diabetes Month (Healthcare)
Lung Cancer Awareness Month (Healthcare)
National Alzheimer’s Disease Month (Healthcare)
National Family Caregivers Month (General)
National Novel Writing Month – NaNoWriMo (General))
Native American Heritage Month (General)
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11/1: Movember Begins (General)
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11/1: World Vegan Day (Restaurant/Grocery)
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11/2: New York City Marathon (General)
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11/2: Daylight Savings Time Ends (General)
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11/6: National Cash Back Day (Finance/Retail)
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11/6: Project Management Day (Business)
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11/10: International Accounting Day (Finance)
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11/11: Singles Day (Retail)
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11/11: Veterans Day (Holiday)
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11/13: World Kindness Day (General)
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11/14: World Diabetes Day (Healthcare)
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11/15: National Philanthropy Day (General)
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11/17-11/23: Global Entrepreneurship Week (Business/Tech)
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11/18-11/24: World Antibiotic Awareness Week (BioPharma/Healthcare)
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11/20: Transgender Day of Remembrance (General)
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11/26: National Cake Day (Food/Restaurant/Grocery)
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11/27: Thanksgiving (Holiday)
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11/28: Black Friday (Retail/Business)
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11/28: National Native American Heritage Day (General)
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11/29: Small Business Saturday (General/Retail)
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11/30: National Computer Security Day (Tech/Cybersecurity)
🎁Related Reading: 12 Best Holiday Marketing Campaigns of All Time
December 2025
Worldwide Food Service Safety Month (Food/Restaurant/Grocery)
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12/1: World AIDs Day (General)
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12/1: Cyber Monday (Retail)
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12/2: Giving Tuesday (General)
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12/3: Rockefeller Center Christmas Tree Lighting (General)
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12/3: International Day of Persons with Disabilities (General/Healthcare)
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12/4: National Cookie Day (Food/Restaurant/Grocery)
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12/5: International Volunteer Day (General)
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12/5-12/6: NCAA Division I Women’s Soccer Championship (General)
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12/10: Human Rights Day (General)
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12/11: National App Day (Business/Tech/Marketing)
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12/14-12/22: Hanukkah (General)
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12/19: National Ugly Sweater Day (General/Retail)
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12/21: Winter Solstice — Start of Winter — (General)
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12/23: Festivus (General)
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12/24: Christmas Eve (General)
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12/25: Christmas (General)
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12/26-1/1/26: Kwanzaa (General)
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12/31: New Year’s Eve (General)