In the fast-paced world of technology, staying ahead of the curve is crucial for businesses looking to establish a strong brand presence and run successful marketing campaigns. As we look into the future, the landscape of tech branding and campaigns is set to evolve significantly. In this article, we'll explore ...
Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally. Additionally, it allows ...
Augmented reality (AR) is a powerful marketing tool. It can drive sales, increase engagement and maximize budgets by tracking consumer behavior and creating deeper emotional connections. Grace Vassallo, marketing manager at Zappar, takes us through five ways AR can enhance your marketing. Marketing, post-cookiesWith Google’s planned cull of third-party cookies around the ...
The consumer landscape is changing, again... But this time it’s not (solely) because of a global health crisis. Despite in-person shopping benefiting from pent-up demand, inflation – now at a 30-year high in the UK – is starting to bite. With the looming impact of cost of living comes more unstable ...
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, as popularity grows so does the attention of bad actors like extremist or hate groups.After high profile examples ...
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