springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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How To
How Ann Handley Tells True Stories Well
When endeavoring to tell true stories in content marketing, it can be easy to fall into a pattern of: present the facts and the figures, get straight to the point, and get out. Yet in our quest for precision, are we inadvertently creating messaging that works against our goals? In her ...
Trends
Content Marketing Predictions for 2022 (And How to Navigate Them)
Each new year in the world of content marketing is defined by change. Budgets shift. Audience expectations and habits evolve. New trends crop up. Technology advances. Fresh formats and platforms rise as stale predecessors fall.We’re expected to not only keep an eye on these individual changes, but also understand how ...
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POV
What is Brand-to-Demand Marketing?
Brand to demand — a relatively new phrase based on timeless marketing principles — is the only marketing worth doing. Here’s why. Brand or demand marketing? Let’s put the debate to bed once and for all. Because the point of sale, that ‘final click,’ is not an isolated event, or a stroke ...
POV
How Marketers Can Engage With Different Generations
When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences.What is surprising turns out to be the extent of common ground, identified through research conducted by the data, technology and marketing services firm Data Axle. I recently ...
Trends
How Holiday Marketers Can Blend In-Store and App Experiences
For a second consecutive year, the holiday shopping season will see digital and in-store experiences intermingle as more consumers rely on their mobile devices to help cross off items on their gift lists. Some people are still steering clear from shopping in stores, opting for shipping or buy online pickup in ...
Best in Class
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach
Should you focus on building your brand on social, or driving direct response?Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run - so long as you take an intentional, sustained content approach.As per LinkedIn:“Evidence is mounting that loading budget ...
POV
How Creating a Product Story Can Generate Sales
It’s been reported that stories are 22 times more memorable than facts. So, you can tell a customer all day the details behind your top-notch, hand-woven, rated No. 1, etc. product or service consistently for a decade, but those facts won’t matter as much as the story behind it. Cognitive ...
Trends
5 Ways Brands Can Make the Most of the Holiday Shopping Season
Growing e-commerce requires balancing core product offerings with accessible technology and human understanding.Despite a 32% increase in sales since the start of the pandemic, digital commerce is at a critical juncture. Will sales continue to increase, or will they return to pre-pandemic levels as consumers step back into stores?The pandemic’s ...
Best in Class
Busting the Myths of Creative Content with Adobe
Adobe’s Executive Creative Director Adam Morgan had some truly insightful learnings to share regarding long-held creative beliefs at this year’s industry-leading installment of Content Marketing World. “Some principles that we think are truths, may not actually be truths,” he warns, outlining three commonly kept ideas among the content marketing crowd:Above ...
Tools & Templates
The Best Free SEO Tools to Improve Your Website & Grow Your Business [+ Infographic]
Are you looking for ways to improve your website’s SEO and ranking on Google? Need some SEO tools to help your business growth plans?The team from Red Website Design share their favorite, free SEO tools for you to try in this infographic.You’ll find tools that do the following for you:Speed-check tools.Local-citation tools.Keyword ...
How To
Prove It: Using Content as Evidence of Your Most Important Claims
Melanie Deziel (Chief Content Officer, StoryFuel) opened her Content Marketing World 2021 session with a tough pill for marketers to swallow. "Your audience doesn't trust you," she matter-of-factly stated to a packed room of content creators, publishers, and marketing storytellers.Deziel goes on to cite a jarring 4As study that states ...
How To
4 Ways to Build Brand Salience Through Storytelling
Creating brand distinctiveness—for challengers and even legacy organizations—is more attainable than ever.Stories can’t stand still. With enough skill, passion and resources, brands can become more salient and grow, or begin to lose their salience, become noise and decline. Salience—the quality by which something comes top of mind at the all-important ...
How To
10 Steps to Optimize Your Content Marketing Program for ROI
Industry legend and CEO of Marketing Insider Group Michael Brenner opened his presentation at this year’s Content Marketing World conference with a warning to marketers: don’t just keep doing what you’ve done before, relying solely on what’s worked for you in the past. According to Brenner, that’s the biggest challenge he’s ...
Best in Class
How LinkedIn is Using Its Blogs As a Vehicle for Building Diversity Against a Backdrop of Growth
LinkedIn Marketing Solutions Blog Editor Tequia Burt and Senior Content Marketer Sean Callahan took the stage at this year’s Content Marketing World conference to advocate for blogging as a continued source of business potential for B2B brands — as well as a powerful way to promote diversity. But how exactly ...
