springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
How To
5 Steps to Content Planning for the Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps.But we all know that clicks and pageviews are meaningless unless they come from your target audience. So how do you create content that your target audience ...
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Featured Snippets: The SEO Opportunity You May Be Missing Out On
Ever wondered about the mechanics of Google's Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate goal of SEO is landing in the #1 spot for a popular keyword, or at least appearing on the first page ...
Trends
5 SEO Trends You Need to Know in 2021
In the ever-evolving world of SEO, here's 5 key trends that warrant your attention in 2021: At its core, SEO focuses on the site visitor. People use search engines because they want answers. As a business, as a brand, your SEO focus remains constant: Can you be found? Can you offer ...
How To
How to Do Video Marketing Well in 2021
Take the headaches out of video marketing and enhance your ROI in 2021 with our 3 key tips. Video doesn’t just dazzle and delight us — it helps users learn and better recall information. In fact, according to Social Media Week, viewers say they retain 95% of a message when obtained ...
POV
The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021.By Lauren Starnes & Denton Myers-Pollock of Industry Dive Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of ...
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Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy
Many marketers viewed the pandemic as a cataclysmic disruptor — but what happens when you re-lens it as an opportunity to re-focus and build a strategy that can withstand uncertainty? For marketers, there has always been one guide we can fall back on when creating content in response to customer needs, ...
POV
Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, working hard to prove how their departments can contribute to revenue through the use of data and technology, moving from a ...
Profiles
Spotify’s CMO on Using Data to Create Content Marketing Hits
There is a fine art to leveraging data to understand your consumers, and few brands are doing it as well as Spotify.Recenty, Seth Farbman, Chief Marketing Officer of Spotify, shared how the music streaming service is able to understand individual customers on a personal level, as well as pinpoint larger ...
Trends
57% of Consumers Remained Loyal to a Brand During Chaotic 2020, Study Finds
Dive Brief:Eighty-one percent of consumers said they want to form a relationship with brands, a sign of their willingness to participate in loyalty programs, marketing firm Merkle found in a new survey shared with Marketing Dive. Discounts are the most popular loyalty reward, with 70% of consumers preferring these offers ...
Trends
The Power of Branded Illustrations + Animation in Content Marketing
Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.So much so, in fact, ...
How To
5 Steps to Content Planning for the Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps.But we all know that clicks and pageviews are meaningless unless they come from your target audience. So how do you create content that your target audience ...
POV
Industry Dive’s CEO: Strategize for People, Not Impressions
In the mid-eighties, traditional journalism and media was in its golden age. Outlets were blissfully unaware that the Internet would soon arrive to turn the industry on its head. The decades that followed have been spent in a constant state of trial and error, brewing up approaches to successfully adapt ...
Trends
The Top 6 Social Media Trends of 2021 [Infographic]
Is your social media marketing approach in line with the latest usage and behavioral trends?The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have ...
