springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
Trends
Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated fairly. To fill this information gap, Content Marketing Institute (CMI) recently surveyed 1,163 content marketers to produce a data-driven report ...
Trends
4 Consumer Trends Impacting the 2022 Holiday Shopping Season
Wondering how to make sense of the 2022 holiday season? You’re not alone. Between sudden changes to consumer spending in light of recessions woes, shifts in technology and payments, supply chain disruptions, and evolving consumer trends, marketers and retailers everywhere are trying to get a grip on what’s shaping up ...
Profiles
Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing
At 2022’s long-awaited Content Marketing World conference, our VP of Marketing, Robin Re, sat down with Pfizer’s Senior Director of Digital Communications, Ellen Gerstein, for a fireside chat titled Radical Transparency: A Pfizer Masterclass in Developing Earned Trust. Together, the duo took a deep dive into the difficult task of establishing ...
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4 Ways to Boost Your PR and Marketing — Even With a Microscopic Budget
Big-name brands like Coca-Cola have marketing and PR budgets well into the billions. Fortunately for the millions of small businesses across the globe, it's still possible to promote your products for way less than that. If you’re operating at just a fraction of what the big guys spend, rest assured ...
How To
How Your Company Can Improve Brand Recognition
Brand recognition does something for a company that marketers aspire to. It automatically links a product, solution or business with consumers’ desires or needs. Thinking of kid-friendly movies and vacations will bring Disney to mind. Or you instantly mention Subway when you and your co-workers need a quick sandwich for ...
Trends
3 Traditional Marketing Tactics Making a Comeback
Guess who’s back, back again…In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a reason why these marketing tactics have been successful for so many years. And with a little jazzing up, marketing tactics of ...
POV
Content Marketing in 2022: A Retrospective + Signs of What’s to Come
Last year, we polled our community of content marketers to predict what 2022 would hold for the world of content marketing. Now that 2023 is almost here, let’s take a look at those predictions, how the year panned out, and how these insights are clueing us in to what’s coming ...
Trends
Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated fairly. To fill this information gap, Content Marketing Institute (CMI) recently surveyed 1,163 content marketers to produce a data-driven report ...
POV
Demand and ABM Leaders Must Stay Focused on Long-Term Success in 2023
Just when it looked as though 2022 would be the year when the pandemic that has depressed global economies would finally pass and business would return to “normal,” new variants emerged, vaccinations stalled, and Russia’s invasion of Ukraine spurred inflation around the world.As they plan for 2023, demand and ABM ...
Trends
32 Trends for Social Media Marketing in 2023
We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at ...
Best in Class
How Brands are Using TikTok, BeReal, and Roblox This Holiday Season
Brands are looking to reach consumers wherever they are this holiday season, and platform front-runners include BeReal, Roblox and, of course, TikTok. Amid other economic headwinds, brands are navigating a potentially tough shopping landscape as they compete for consumer dollars that are being squeezed by inflation. Still, the sense is that ...
Trends
As Retailers Sell More Ads, Marketers’ Frustrations and Fears Grow
Despite recessionary warnings sounding ahead of the holidays and brands tightening their belts, one area of advertising can’t seem to stop growing. Retail media is now estimated to represent 11% of total advertising spend at the global level, a meteoric ascendance for a category that wasn’t widely recognized until a ...
Trends
4 Consumer Trends Impacting the 2022 Holiday Shopping Season
Wondering how to make sense of the 2022 holiday season? You’re not alone. Between sudden changes to consumer spending in light of recessions woes, shifts in technology and payments, supply chain disruptions, and evolving consumer trends, marketers and retailers everywhere are trying to get a grip on what’s shaping up ...
Trends
Why Maintaining Marketing Spend Is the Most Strategic Path Through Tough Economic Times
A potential recession does not mean marketing budgets must take a hit. By refocusing goals and managing the books, brands can still expand market share.Just as we thought we were entering the greener pastures of a post-pandemic world, economists are sounding the alarm on a possible recession. As a parent, ...
How To
Your Business’ Guide to TikTok Marketing
If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think. It’s not just 20- to 30-second videos of kids dancing, dogs doing tricks and influencers showing off the latest fashions. It’s become a serious ...
