Dive into brand to demand marketing with springboard — studioID’s insights blog.
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
POV
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.In the background of most of my video calls, if you look closely, you’ll see a print from the illustrator Michael Paraskevas. Aptly called “The Advertising Art Directors’ Convention,” ...
Trends
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
Looking to maximize your social media marketing efforts this holiday season?This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing ...
This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus on engaging younger generations could be what makes the difference between sink or swim. Spending this season is expected ...
Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive behavior, aptly describes the current state of B2B marketing, especially at the middle market and enterprise levels. Despite evolving technologies and market ...
Events can feel like an enormous undertaking, but they can also reap enormous benefits for brands. Especially in the B2B space, events are well-known as a catalyst for impactful business outcomes, from acquiring new leads to strengthening customer connections to stretching brand awareness. In studioID’s 2024 Content Marketing Predictions survey 45% ...
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
Ready to kickstart or fine-tune a meaningful ESG content strategy? Go beyond the surface while keeping your contribution authentic and impactful with these key considerations.See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.As a brand or marketing ...
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Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
Trends
Certain trends rise to the top of the heap every year, no matter what industry you’re in. Driven by technological advancements, changing consumer preferences, and broader societal shifts, this year we’ve identified five key trends shaping the way brands communicate, engage, and build relationships with their audiences.2024 has been full ...
Trends
Picture this: you have a shiny new list of B2B email leads to pursue. As you scroll through the list, you notice a handful of addresses with personal email extensions such as Gmail and Yahoo.Your first instinct might be to toss personal email addresses to the side and focus solely ...
How To
Lead scoring — a game changer for anyone looking to identify and hone in on their most promising prospects. Whether you're new to the concept or need a quick refresher, lead scoring is a simple way to manage and prioritize your leads to drive more conversions and maximize ROI. Ready to ...
POV
Looking to prepare yourself for the next stage in your marketing career?This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities.The research, which incorporates feedback from 2,000 B2B marketing leaders, ...
Trends
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of Kraft Heinz, Unilever and PepsiCo, this approach also been adopted ...
Best in Class
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales.Comcast’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18% for the latest Olympics compared ...
How To
In today's nonstop, hyper-connected world, headline-worthy cultural moments come one right after the other. High profile events like the Olympics, Oscars, Met Gala (and even the release of a highly anticipated streaming series) can capture global attention and spark widespread conversation. For marketers, that makes for a very valuable newsjacking opportunity.When ...
POV
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group. The last few months have been a wild ride in the world of SEO. From major Google document leaks shedding light on their secretive search ranking process to the ...
Best in Class
Behind every breakout brand is a breakout marketing strategy. Because where you see a success story today, there was once a marketing team crafting that story. But what does it take to succeed among startups or, better yet, compete with companies with decades of success? Below, we tell the stories of how four ...
Best in Class
With the Olympics around the corner and sports marketing on the rise — especially where women’s teams and female players are concerned — it’s no shock that this year’s Cannes Lions Entertainment for Sport Grand Prix winner went to Orange, the French telecom giant responsible for the deepfake ‘WoMen’s’ football ...
POV
As a marketer, how many times have you thought to yourself, “Nobody understands me! Especially when it comes to designing hyper-niche playlists around the nuances of my everyday working life!” We know, we know. Too many times to count. Well, get ready, because your luck is about to change. What follows ...
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