springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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Creating Connections: Content Marketing World 2021
For 10+ years and counting, the world’s best content marketers have gathered annually at Content Marketing World to share what's next for the industry. Creativity and innovation take center stage as leaders share next-gen strategy, shed light on leading-edge formats and creative executions, up their skills via lively workshops, and ...
POV
Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
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8 Social Media Marketing Trends and Predictions for 2022 and Beyond
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?The team from Red Website Design share 8 social media trends to watch out for in this infographic.Here’s a quick summary:Social media emerges as ...
Trends
The Future of PR and Getting Your Story Told
In today’s world, it’s no longer a secret that consumers connect to brands and businesses through their story. Whether it’s a sustainable hotel or a four-generation boutique, consumers crave personal anecdotes — so what’s the best way to foster and promote the uniqueness of your business’ story? I spoke with Zoey ...
Trends
3 Ways Artificial Intelligence Will Change Marketing Forever
Marketers are no exception to the relentless pace of organizational digital transformation and automation—especially by leveraging artificial intelligence. AI-powered automation doesn’t just make a firm’s marketing department faster, it also becomes smarter by leveraging data far more efficiently than through manual methods. It’s no surprise that many companies have already begun ...
Trends
How QSR Loyalty Programs Stack Up in 2021
Loyalty programs have become popular tools for quick-service restaurants, not only to retain and attract customers but also to collect coveted diner data. These rewards offerings have increased diner frequency, and several reports show loyalty members tend to spend more than their non-loyalty counterparts. Over 57% of users said they ...
Trends
Back from the Brink: Why the CMO Role Has Experienced a Resurgence
The following is a guest post by Janice Caston, senior vice president for marketing at Toluna. Opinions are the author's own.Before COVID-19 wreaked havoc across the globe, there were warning signs that the role of chief marketing officer may have been slowly creeping toward extinction. Several high-profile brands were moving away from ...
How To
How to Turn Loyal Customers into Full-Blown Brand Evangelists
The next time you’re watching a TV show with several other people, pay close attention whenever a commercial comes on and someone in the room says something similar to, “Oh, yeah, I’ve tried that before.”Instantaneously — sometimes involuntarily — every head in the room turns to listen to whatever that person says ...
How To
14 Tips for Writing Copy that Generates Results [Infographic]
Looking for ways to maximize the performance of your content? The team from SEMRush has provided a new checklist to keep handy, which outlines some specific, actionable notes to help improve your written communication, while also aligning with key SEO principles.Which is actually really helpful, because while most digital marketing advice ...
Best in Class
Creating Connections: Content Marketing World 2021
For 10+ years and counting, the world’s best content marketers have gathered annually at Content Marketing World to share what's next for the industry. Creativity and innovation take center stage as leaders share next-gen strategy, shed light on leading-edge formats and creative executions, up their skills via lively workshops, and ...
Trends
4 Forces Shaping Visual Storytelling + Content Marketing Today
As a global leader in visual culture, Getty Images has its finger on the pulse of what’s happening across the world and — with its ever-growing imagery archive — is helping shape where we’re headed. The company has revolutionized representation with content partnerships with Dove, LeanIn.org, National Disability Leadership Alliance, ...
How To
7 Social Media Design Mistakes That All Marketers Need to Avoid [Infographic]
Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?The team from Red Website Design share seven social media design mistakes you should avoid in this infographic.Here’s a quick summary:Your images are blurryYour fonts are hard ...
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Reese’s Puffs Turns Cereal Boxes into AR Synthesizers
Dive Brief:Reese's Puffs has released three limited-edition cereal boxes that can be used to make music, per details shared with Marketing Dive. The PR-FX series includes the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth boxes.Consumers can put Puffs cereal on the back of the boxes ...
POV
Why Your Brand Credibility Depends on a High-Quality Content Strategy
There are several compelling reasons for companies to develop a content strategy. For many, a content strategy serves as a way to call attention to new products, extend their reach, provide added value and ultimately persuade consumers to make a purchase.Startups can use online content to draw attention to their ...
