Dive into brand to demand marketing with springboard — studioID’s insights blog.
Trends
In today’s digital world, where the average person spends more than 6-hours a day on the internet, distractions are everywhere. Whether it’s from social media, Slack, emails, or Whatsapp, capturing someone’s attention and holding it for longer than a few seconds has become a real challenge for marketers.This is where ...
POV
A new year brings excitement and uncertainty, possibility and anxiety, hope and hesitation. And while it’s impossible to predict the future, we can prepare by setting expectations for the year ahead.Each year, studioID gathers industry-shaping insights through our Content Marketing and Demand Generation Predictions survey to provide marketers with actionable ...
POV
Presenting the third annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. Selected for their dedication, innovation, and influence, these brands showed up and showed out in 2024.So, who rose to the top? Across an array of industries, get inspired with a look ...
Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
Are you looking for ways to provide more relevant content to your followers? Want to know how to establish what your social media followers want from you?The team from Salesforce share their tips for success in this infographic.Here’s what makes their list:Learn industry hashtagsCheck competitor mentionsKeep an eye on more than ...
[Editor's Note: This article was written on January 9, 2025 at 9:00 AM EST.](Bloomberg Opinion) -- On Friday, the Supreme Court will hear oral arguments over whether TikTok should be banned in the US on January 19. Mia Manson, a pole vaulter at the University of Michigan, will be paying ...
Despite privacy being a major concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe are not compliant with two major privacy regulations, according to recent research from Privado.ai.In the U.S. alone, the most visited websites share personal data with an average of ...
If recent years have taught us anything, it’s to expect the unexpected. The world has turned upside down, with political strife, war, and the lingering impact of COVID-19 triggering economic instability, uncertainty, and soaring costs of living. Instead of looking forward to a strong, stable economy, the younger generations are ...
In today’s digital world, where the average person spends more than 6-hours a day on the internet, distractions are everywhere. Whether it’s from social media, Slack, emails, or Whatsapp, capturing someone’s attention and holding it for longer than a few seconds has become a real challenge for marketers.This is where ...
A new year brings excitement and uncertainty, possibility and anxiety, hope and hesitation. And while it’s impossible to predict the future, we can prepare by setting expectations for the year ahead.Each year, studioID gathers industry-shaping insights through our Content Marketing and Demand Generation Predictions survey to provide marketers with actionable ...
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Tools & Templates
Set your marketing strategy up for success in 2025 by keeping an eye on the social media holidays, observances, and awareness months your audience values. This definitive list of 2025 holidays can help you plan ahead and act as a plan B if you struggle to fill empty spaces on ...
Trends
Consumers have a wandering eye, meaning brands must continuously vie for their attention. Year after year, becomes more challenging for marketers to capture consumers’ focus. So why not zero in on what’s already got their attention?As Craig Davis, former Chief Creative Officer at J. Walter Thompson, once said, “We need ...
POV
Presenting the third annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. Selected for their dedication, innovation, and influence, these brands showed up and showed out in 2024.So, who rose to the top? Across an array of industries, get inspired with a look ...
Best in Class
‘Tis the season to unwrap the very best marketing the holidays have to offer. Check back each day in December as we count down the 12 best holiday marketing campaigns of all time.Successful holiday campaigns don’t just spread cheer; they build emotional connections, drive sales, and create memories that last ...
Trends
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.Which, this year, is going to include a lot of inaccurate predictions ...
Best in Class
Well-known NFL players and their extended families are having a moment in advertising, including for Dick’s Sporting Goods, which is recreating classic holiday films with the help of the extended Watt family in its new holiday campaign launching Nov. 6. The campaign, “A Watt Holiday Classic,” marks the second time former ...
How To
As an entrepreneur, reaching a revenue ceiling can feel discouraging. You’ve worked hard, grown your business, and maybe even achieved early success, but now it feels like you've hit a plateau. When your sales are stagnating despite your efforts, it’s often a sign that it's time to revamp your sales ...
POV
It’s no secret that AI tools like ChatGPT and Google Gemini are rapidly reshaping how people search. One survey by The Information found that 77% of its subscribers are using traditional search less. And even when people do use Google, a 2024 Sparktoro study found that 60% of all searches ...
Trends
Influencer marketing can be a highly profitable, and as of late, trendy strategy. But in recent months, the pendulum has swung back to the favor of customers themselves having the greatest influence over other customers. When influencer marketing began, it thrived due to consumer distrust of traditional advertising and viewed influencers ...
Best in Class
As AI continues to reshape industries and infiltrate daily life, a common thread has surfaced: Consumers don't trust AI. People everywhere are excited by the technology’s seemingly limitless potential but equally wary about how it might disrupt their lives, careers, and livelihoods. Everyday users and industry insiders alike are pausing to ...
Trends
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
How To
Don’t let cold leads put the freeze on your sales pipeline. You know the once promising marketing-qualified leads that are now eerily quiet with little to no engagement. From poor timing and unclear value proposition to insufficient follow-up, there's a host of reasons why leads go cold in the first place. However, ...
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