springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
Popular
How To
5 Ways Marketing and Sales Teams Can Still Thrive During a Recession
During periods of economic uncertainty, the only way to push forward is to come together. Even leading brands and companies feel the impact of a recession, but jumping ship with drastic budget cuts just isn’t an option. Marketing Dive reports that 60% of brands that increased media investment during the last ...
Trends
Content Marketing Predictions for 2023 (And How to Navigate Them)
What a difference a year makes. We’re looking out into a completely different economic climate than we were this time last year. But despite an uncertain economy, content marketing leaders aren’t hitting the doomsday panic button just yet. In fact, in our recent Content Marketing Predictions for 2023 survey of ...
POV
springboard Top 50 Content Marketing Programs of 2022
Introducing the first annual springboard Top 50 list: a celebration of the best content marketing programs across the landscape. Selected based upon their stand-out dedication to orchestrating content programs that engage, assist, and entertain their audience above all else — these brands showed up and showed out in 2022. So, ...
Tools & Templates
Observances, Holidays, & Awareness Months: The Great Big List for Marketers
[Editor's Note: This article has been updated to reflect 2023 holidays and observances.]A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a ...
What’s New?
Explore Trending Categories
How To
After the Event: 4 Tactics to Convert Event Leads into Clients
Throwing an industry event, producing a webinar, or sponsoring a conference are all great ways to build brand awareness and generate leads. Most of the time, though, the event is just the first step when it comes to converting event leads into loyal clients. With a strategically proactive approach that identifies ...
Best in Class
6 Can’t-Miss Upcoming B2B Marketing Webinars
Looking to expand your marketing expertise? Want to learn about current trends, such as using AI in marketing? Wondering how the buyer journey has changed? With plenty of B2B marketing webinars on the horizon (or on demand), you no longer need to leave your desk to get the latest information from ...
Trends
ChatGPT vs. Content Marketers: Who Came Out on Top?
ChatGPT has sent shockwaves across industries since its release late last year. And even after a few months on, everyone’s still talking about the new tech and what it means for wide-ranging fields like law, medicine, academia, content marketing and far beyond. Marketing teams are especially abuzz with all kinds of ...
Best in Class
Hard Mtn Dew Hosts ‘Definitely Over 21’ Bash at Retirement Community
Dive Brief:Hard Mtn Dew is celebrating its one-year anniversary with its first new flavor addition and an accompanying retirement home launch party, per a news release. The rollout of Hard Mtn Dew Livewire, which has an orange citrus flavor, is supported by a "Definitely Over 21" spring break bonanza at a ...
Best in Class
YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads
YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.As explained by YouTube:“In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s ...
Tools & Templates
17 Content Options for Each Stage of the Sales Journey [Infographic]
Looking to formulate a better content strategy for 2023?This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.There are some good pointers here, with specific approaches ...
POV
Content Licensing for Marketers: Everything You Need to Know
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the client (licensee) allowing them to republish a copy of the full article on their own property in its original form.As ...
Tools & Templates
Health Check: 6 Questions to Guide You to Successful Content Marketing in 2023
Your budgets are in. Your quarterly and yearly goals have been set. And your high-level strategy is in place. Now, it’s time to start putting your plans into action and work towards successful content marketing in 2023. But before you run off to the races, ask yourself the following questions to ...
Trends
5 Short-Form Video Trends for Share-Worthy Content in 2023
TikTok, Reels, YouTube Shorts, Instagram stories, TV spots … the list goes on. Short-form video content is everywhere you look these days — and all of it is fighting for your attention.Most marketers agree that short-form videos are videos that are 60 seconds or less. And it’s not hard to ...
How To
5 Ways Marketing and Sales Teams Can Still Thrive During a Recession
During periods of economic uncertainty, the only way to push forward is to come together. Even leading brands and companies feel the impact of a recession, but jumping ship with drastic budget cuts just isn’t an option. Marketing Dive reports that 60% of brands that increased media investment during the last ...
How To
Planning for 2023: What Social Media Marketers Need to Win in 2023
January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we've kicked off the new year with a series of articles covering the latest stats, tips and strategies to help social media marketers build an effective game plan for 2023.Below, you’ll ...
Trends
What Generative AI Means for Brands — a Marketing Guide to ChatGPT, DALL-E, and Other Artificial Intelligence
Chatbots and image generators are the latest technology piquing marketers’ interest.It was only a matter of time before advertisers got their hands on AI. To be fair, the technology has been used in ad tech for years, but generative AI, a subtype of artificial intelligence that has obvious—and fun—applications, has ...
