springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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POV
Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn
studioID's VP, Content, Matt McCue underscores why content is more critical than ever in times of economic volatility. Are we in for a big banana? That’s the term the President Jimmy Carter White House used instead of “recession” because one sounds terrible and one sounds so darn funny. Hard to say ...
Trends
Content Marketing: The Current Economic Outlook
From Hollywood to Silicon Valley, New York and everyone in between, people and companies across sectors are bracing for an upcoming recession — defined as two consecutive quarters of economic decline. With the ongoing pandemic, rising inflation, labor shortages, supply chain issues and Russia’s relentless invasion of Ukraine, we’re at a ...
Tools & Templates
Observances, Holidays, & Awareness Months: The Great Big List for Marketers
A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a great idea the most – nothing comes to mind. Instead of wasting ...
Best in Class
3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
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POV
The Great Resignation is Turning Into the Great Uncertainty
If unemployment increases and there are more layoff announcements, it's likely that workers won’t readily switch jobs.The United States government is pouring cold water on the economy and job market to battle inflation. It seems like a masochistic policy, as people must lose their jobs to reduce costs. With such ...
Trends
How Back-to-School Marketers are Pivoting Amid Record Inflation and Economic Anxiety
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are ...
Tools & Templates
Observances, Holidays, & Awareness Months: The Great Big List for Marketers
A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a great idea the most – nothing comes to mind. Instead of wasting ...
How To
5 Keyword Tips to Boost Your SEO Strategy in 2022
Ranking for keywords is a competitive sport in 2022. The foundation of successful SEO is likely to always be two-fold: the creation of excellent content your audience wants to read and the use of relevant keywords. But the ways people find content and the algorithms search engines use to rank ...
POV
How Marketers Can Honor Awareness Months + Holidays with Tact
The corporate world has often been accused of piggybacking on month-long observances and celebratory holidays; cue the flood of rainbow logos and merch that arrives on June 1st and vanishes by June 31st, or the sugar skulls that appear around Halloween. These days, though, audiences are hyper-sensitive to empty efforts ...
POV
3 Brand Campaigns that Reflect the Spirit of Pride Month
In June 2022, a rainbow-washed logo isn’t going to cut it; in fact, it’s more than likely to ruffle some feathers. But brands that do nothing to commemorate Pride Month risk getting called out as well. That’s because it’s not enough to wait till the start of summer to show ...
Trends
The State of Social Listening in 2022 – How Social Listening Ties Into Your Broader Strategy
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they apply to your digital marketing approach.Learning that people are critical ...
POV
Should Juneteenth Be a Marketing Event?
On June 17, 2021, Juneteenth became an official federal holiday, bringing a much-needed recognition to what many considered the longest-running African American holiday in America.To recap the holiday's origins, on June 19, 1865, nearly 2,000 Union troops arrived in Galveston Bay, Texas. The army announced that the more than 250,000 ...
Best in Class
Pride 2022—How Brands Are Celebrating the LGBTQ+ Community This June
In a year where anti-LGBTQ+ legislation is on the rise, here are this year's Pride campaigns with purpose.It’s June again—the month social media braces for an onslaught of rainbow-colored logos and products. But, Pride 2022 is different than previous celebrations. This year's festivities are shadowed by the numerous pieces of ...
Profiles
Club Med’s Managing Director (UK & Northern Europe) on the Future of Travel Marketing
As people begin to resume their explorations of destinations far and wide, travel companies need to be innovative in their marketing strategies to capitalize on this revival. Keenly watching this resurgence is Club Med, a premium all-inclusive resort operator with 65 resorts worldwide.As Club Med's Managing Director of UK & ...
POV
Licensed Content 2022: The Definitive Guide
What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a constant flow of content to attract, engage, and retain audiences across ...
Best in Class
3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
