Dive into brand to demand marketing with springboard — studioID’s insights blog.
How To
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and as one of studioID’s AI enthusiasts, it was up to me to figure out where — and whether or not ...
Best in Class
In an era where digital noise is louder than ever, standing out during the holiday season has become a serious challenge for marketers. But as we wrap up 2023, certain brands are managing to capture audience attention and win hearts — as well as customers.From heartwarming narratives that tug at ...
Trends
Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to describe brands that inspire “Loyalty Beyond Reason.”The power of Lovemarks, according to Roberts, is that they treat customers as fully realized, emotional human beings rather than a statistic or target. He cites three ...
POV
As Taylor Swift rolls into the final leg of what is on pace to be the highest-grossing concert tour in history, there are dozens of marketing lessons to be learned. For months, Swift’s Eras Tour has dominated our TikTok feeds, news cycles, and Spotify playlists. The global superstar, musician, and ...
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and as one of studioID’s AI enthusiasts, it was up to me to figure out where — and whether or not ...
Yes, I know you’re still planning for the holiday push, and I know that 2024 seems like it’s still a long time away.But it’s really not. 2024 is now just 61 days away, and with that will come a whole new year of planning and initiatives designed to maximize your ...
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the outside world suspiciously through our windows, whilst trying to manage ...
As malls across the country prepare for the holiday season, Gen Z shoppers are emerging as a significant force in the shopping landscape. According to the “The Rise of the Gen Z Consumer” report from the International Council of Shopping Centers (ICSC), Gen Z’s unique preferences and behaviors are not ...
If you’re at a dinner party and someone asks everyone at the table to name their favorite ad, you might hear some common examples. Maybe it’s Old Spice’s “The Smell Your Man Could Smell Like”, The Evian baby, Always #likeagirl, Oreo’s timely Super Bowl tweet, or one of the tear-jerkers ...
By Melissa Mattoon (Senior Strategist, studioID) and Lieu Pham (VP of Global Strategy, studioID)At studioID, we publish thousands of headlines each year. And for every one that makes it out there, there are dozens of drafts that don't. Add to that the countless Slack messages, emails, and quick gut-checks with ...
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Trends
Forrester released its five predictions for B2B marketers for next year, and as Laura Ramos, vice president and principal analyst for the firm, puts it, “It’s going to be a turbulent year!”.The rapid evolution of generative AI is at the heart of two of Forrester’s predictions and Ramos explained why ...
Best in Class
In an era where digital noise is louder than ever, standing out during the holiday season has become a serious challenge for marketers. But as we wrap up 2023, certain brands are managing to capture audience attention and win hearts — as well as customers.From heartwarming narratives that tug at ...
Trends
As concerns regarding data privacy, misinformation, and the negative impacts of social media on mental health run rampant, leaders in the space are being spurred to improve user experience, regulate content, and strengthen data privacy.Refine your content marketing strategy with a look at the most critical trends dominating social media ...
Trends
Between hiring freezes, layoffs, and restructuring, HR departments are already dealing with major fallout before a recession has even officially arrived. Refine your content marketing strategy with a look at the most critical trends dominating the HR industry based on first-party engagement data from over 132,400 HR Dive readers.Read on ...
How To
As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such, it’s important to structure your broader content planning to cover off on each element.You first need to grab attention and interest, which requires more ...
POV
The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own.Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to life. Coinbase premiered a spot where a mysterious QR code glided across the TV like a DVD ...
Trends
The idea isn’t that AI replaces every element of your work. The idea is that AI replaces the most boring parts: those things that no one really wants to do. The tedious tasks, the laborious admin, the things that don't give you energy or inspire your mission. Once they are ...
How To
Last year, AdAge reported that “the B2B influencer marketing vertical has the potential to generate $11.7 billion in revenue, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue.” Why? Because people buy from brands they trust. And according to the 2022 Edelman Trust ...
How To
“In a world where 91% of audiences demand a regular influx of visual content from the brands vying for their attention, marketers are eager to leverage AI's many visual applications to keep up,” according to Amy Balliett, Senior Fellow of Visual Strategy at Material. “It’s already being used to generate ...
Trends
Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to personalize and retarget emails, among other things. Strong preliminary results could ...
How To
Your success as a content marketer or demand generation marketer depends on SEO. However, much of the common advice on the subject is either outdated or simply never really worked. At this year’s Content Marketing World conference, Dale Bertrand, founder of fire&spark, set the record straight with practical advice in his ...
How To
Linkedin Ads are tricky business, but they can be game-changing for brand awareness, engagement, and conversions. Thankfully, there are pros like AJ Wilcox, Host of the LinkedIn Ads Show and Founder of B2Linked.com, to learn from. In his session at Content Marketing World, “Advanced Linkedin Ads — Pitfalls to Avoid to ...
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