springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
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How to Plan Your B2B Content Marketing Strategy
In the content marketing world, a lot of attention gets paid to top B2C brands doing amazing or flashy things, but B2B marketers have quickly caught on to the huge role content can play in meeting their marketing goals as well. In fact, when asked by Content Marketing Institute what top 5 ...
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Nostalgia Marketing is Hot—How Brands Can Use it Effectively
For brands with rich histories, it pays to refer to the past while looking toward the future.The 1990s, 1980s, the 1970s and even the 1920s are making comebacks in marketing as brands lean into their heritage and memories of what felt like simpler times.While nostalgia has long been used to ...
How To
A Step-by-Step Guide to LinkedIn Ads
LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too.But it’s not the right choice for everyone. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ...
How To
How to Build a Perfect Content Distribution Strategy
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is that without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered. An effective content distribution strategy will not only put your content in ...
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How to Succeed with Video on Each Social Network [Infographic]
Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?The team from Breadnbeyond share their tips for success in this infographic.They cover the following social platforms:YouTubeFacebookInstagramTikTokTwitterLinkedInCheck out the infographic for more detail. A version of this post was first ...
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How to Put B2B Personalization in Context
In literature, reader-response theory suggests that in the critical reading of any text, the reader plays an equal role to the author in the creation of that text. This happens through the reader’s individual reaction to and experience of the text, as influenced by existing knowledge, attitudes, past experiences and ...
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5 Keys to Crafting Higher Quality Content
In today’s digital landscape, audiences are being inundated with a torrent of content and marketing messaging that’s made engagement more elusive. Consider the fact that in the ad realm alone, the latest projections estimate that the average person encounters 6,000 to 10,000 advertisements every single day. To capture the attention of ...
How To
How to Successfully Generate and Amplify Earned Media for Your Brand
There are three major categories of media coverage that PR teams use to reach and connect with their target audiences:Owned media — Content created and published by your brand.Paid media — Any ads or media coverage that you have paid to run.Earned media — Any unpaid mentions, coverage or content ...
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3 Essential Email Marketing Metrics You Should Track & How to Improve Them
Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are?The team from Salesforce shares the essential email marketing metrics to measure in this infographic.Here’s a quick summary:Open rateBounce rateClick-through rateCheck out ...
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5 Ways to Maintain a Healthy Content Marketing Strategy
The Cleveland Clinic is consistently ranked as one of the top hospitals in the U.S. And when patients’ lives are on the line there every day, high standards are mission-critical. To help share that mission, the Clinic also has a top-ranked content marketing program. Their health essentials site is the most ...
Trends
How Augmented Reality (AR) is Shaping Content Marketing Experiences
Remember the summer of Pokémon GO? The mobile game's popularity spread like wildfire, proving that augmented reality (AR) can be a mainstream technology. And since then, the experience has improved and become even more accessible. Forward-looking content marketers are already using AR to promote everything from makeup to humanitarian campaigns.In ...
POV
Why Brand Mascots Are Stellar Storytellers for Content Marketing
Ever notice how many of the world’s most recognizable brands have a mascot? Figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt. Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable ...
How To
5 Strategies To Enhance Your Brand Credibility
In today’s business world, brand imaging is everything. How consumers view your brand directly impacts purchasing decisions as well as word-of-mouth advertising. Thanks to the internet, even a speck of bad publicity can spread like wildfire and severely hurt your sales and reputation.Brand credibility follows a cause-and-effect arc. As a ...
