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How B2B Marketers Can Win in 2021
Even as the phrase “new normal” becomes so overused it requires air quotes, we can all agree that 2020 was the portrait of abnormality. We were hit with massive change in every aspect of our professional and personal lives. Unprecedented challenges emerged, and with them opportunities for leaders to chart ...
How To
Building a Cross-Functional Content Strategy [+ workshop templates]
Content marketers like to talk to other content marketers. There is a shared language among those who craft stories around audience personas, plotting articles and case studies along the marketing funnel, and a mutual appreciation for thought leadership. But when it comes time to communicate the value of this work ...
How To
4 Rules To Build A Content Marketing Strategy Aimed At Millennial Men
Brands who want their content marketing strategy to succeed need to build long-term loyalty with millennials of which there are 82 million in the US alone, and will soon account for $1.4 trillion spending power. It's crucial that you're connecting with millennials to improve your content marketing ROI, especially given how ...
POV
The Psychology of Colors in Content Marketing
Good design has become ubiquitous in our world, influencing everything from the websites we visit it to the content we read. Our brains are pre-wired to consume, process, and digest visual information more quickly. Design can improve virtually every experience because it provides simplicity and clarity in a world of distractions. I've ...
POV
The Power of Branded Illustrations + Animation in Content Marketing
Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.So much so, in fact, ...
How To
10 Ideas for Getting More User-Generated Content
I think it was Mark Twain who said that there are two types of photos in this world: those that are shared by consumers, and those that are shared by brands. (Definitely, Mark Twain.) Of course, the first is what we’ve come to call user-generated content, or UGC. It all ...
Profiles
How Suave Used Content to Launch a Successful Marketing Campaign
Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products.And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a luxury haircare brand, dubbed "evaus." (That’s "Suave" spelled backwards.)In a clever marketing ...
