springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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3 B2B Marketing Campaigns Capturing Today’s Content Climate
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while simultaneously capturing the larger societal shifts happening across the industry, and/or the world at large.In our own endeavor to encapsulate ...
POV
4 Keys to Addressing Today’s Audiences Authentically
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No matter who we are or what kind of content we’re interacting with, people expect realness and authenticity at home and at ...
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How Job Site Monster is Recasting Itself Following ‘The Great Resignation’
Monster's first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.Job site Monster.com is breaking a new campaign from Havas’ Arnold Worldwide—its first since 2019—positioning itself as a contemporary destination for job seekers in a world where "The Great Resignation" has changed ...
Trends
TikTok Announces New Live Events and Spotlights for Mental Health Awareness Month
May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find relevant support and assistance, and further de-stigmatize mental health conversations.TikTok says that it will share a range of content under the main hashtags #MentalHealthAwareness, ...
Trends
15 Key Marketing Trends Brands Need to Take Note of in 2022
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into ...
Trends
120 Killer Social Media Content Ideas Your Audience Will Love [Infographic]
Are you looking for content ideas to share with your social media followers? Want to mix up your posts and improve your social media marketing strategy?The team from Big Income Paradise share their quick tips for success in this infographic.They break things down as follows:Content ideas for storiesShare quotesAsk questionsDays of ...
How To
How to Make the Most of studioID’s Audience Snapshots
Based on the readership data from 22 of our parent company's leading niche publications, we've assembled Audience Snapshots 2022. Designed to help marketers make more informed marketing decisions and create better content for their niche audiences, each snapshot features a breakdown of the issues, approaches, articles, and keywords they engage ...
Trends
3 Universal Themes Facing Today’s Industries
As the death of the third-party cookie looms, many of the data sources marketers rely on to understand who their audience is and what they care about will all but vanish. And while it might seem rather cataclysmic, there's no reason to hit the panic button. First-party data will swoop ...
POV
4 Keys to Addressing Today’s Audiences Authentically
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No matter who we are or what kind of content we’re interacting with, people expect realness and authenticity at home and at ...
POV
The Third-Party Cookie Solution: First-Party Data
Why the coming privacy and identity changes will benefit the entire industry—and what 9 out of 10 publishers need to know.The cookie apocalypse is essentially our industry’s Y2K problem. But just like on the first day of the new millennium, when the world worried if clocks might stop, credit card ...
Trends
Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic]
Looking to get a better understanding of the latest trends and shifts in the social media landscape that could help in your marketing approach.The team from YouScan recently analyzed over a billion social media posts, with a focus on branded content, in order to learn which brands are gaining traction, ...
POV
Why Social Media Strategy is Better with Research
Do you understand what your social media data is telling you?Focusing on your strategy with the right kind of research will help you grow your brand and your business. The most successful businesses all have a strong social media presence, and one of the reasons why they continue to gain ...
How To
Top 3 Ways Brands Can Scale Personalized Content
The chaos of the last several years created a special urgency for brands to accelerate their move to digital so they could maintain, strengthen and forge new customer connections.But finding success in the digital-first economy depends on the ability of companies to deliver experiences that feel personal—tailored, easy and sometimes ...
How To
How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities
Elevate your thought leadership content and build your ownable conversations by completing guided exercises across two key phases. Savvy brands already recognize that the opportunity in our over-served content market is to establish credibility, authority, and expertise through thought leadership. This means participating and leading conversations across specific areas of expertise ...
