Dive into brand to demand marketing with springboard — studioID’s insights blog.
Trends
It’s official: fandom culture has taken over the marketing world. Once just niche groups of die-hard devotees, these powerful communities have exploded into massive global phenomenons with unmatched influential power. Defined as large groups of people who passionately follow a specific figure, genre, or media property, fandoms have become cultural forces ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
Trends
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
There is more B2B content now than at any point in history—and by the time you finish reading this, there will be even more. (Just take that in for a second.) With B2B content rising exponentially, how do you ensure yours captures the attention of decision-makers and the ever-elusive C-suite? Based ...
Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps.Tubular Labs provides insights to help power content strategies, with a database that now includes over 11 billion videos, from 28 million content ...
Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto.In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into increased loyalty and purchases. ...
The start of the NFL season means a whole new lineup of football-centric campaigns. The league has undergone something of a resurgence, with last year’s regular season games averaging 17.9 million viewers and marking 2023 as one the most-watched seasons on record. While football-based campaigns have always been a go-to ...
It’s official: fandom culture has taken over the marketing world. Once just niche groups of die-hard devotees, these powerful communities have exploded into massive global phenomenons with unmatched influential power. Defined as large groups of people who passionately follow a specific figure, genre, or media property, fandoms have become cultural forces ...
Anyone who writes or creates content has been there. Staring at a blank screen, waiting for a spark of inspiration that just doesn’t seem to come. When the ideas aren’t flowing, and your creative well feels dry, it’s easy to feel stuck. Not to worry, though. Creative blocks happen to everyone, ...
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How To
Looking to maximize your social media marketing efforts this holiday season?This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing ...
Trends
This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus on engaging younger generations could be what makes the difference between sink or swim. Spending this season is expected ...
Trends
Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive behavior, aptly describes the current state of B2B marketing, especially at the middle market and enterprise levels. Despite evolving technologies and market ...
How To
Events can feel like an enormous undertaking, but they can also reap enormous benefits for brands. Especially in the B2B space, events are well-known as a catalyst for impactful business outcomes, from acquiring new leads to strengthening customer connections to stretching brand awareness. In studioID’s 2024 Content Marketing Predictions survey 45% ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
Tools & Templates
Ready to kickstart or fine-tune a meaningful ESG content strategy? Go beyond the surface while keeping your contribution authentic and impactful with these key considerations.See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.As a brand or marketing ...
Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
Trends
Certain trends rise to the top of the heap every year, no matter what industry you’re in. Driven by technological advancements, changing consumer preferences, and broader societal shifts, this year we’ve identified five key trends shaping the way brands communicate, engage, and build relationships with their audiences.2024 has been full ...
Trends
Picture this: you have a shiny new list of B2B email leads to pursue. As you scroll through the list, you notice a handful of addresses with personal email extensions such as Gmail and Yahoo.Your first instinct might be to toss personal email addresses to the side and focus solely ...
How To
Lead scoring — a game changer for anyone looking to identify and hone in on their most promising prospects. Whether you're new to the concept or need a quick refresher, lead scoring is a simple way to manage and prioritize your leads to drive more conversions and maximize ROI. Ready to ...
POV
Looking to prepare yourself for the next stage in your marketing career?This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities.The research, which incorporates feedback from 2,000 B2B marketing leaders, ...
Trends
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of Kraft Heinz, Unilever and PepsiCo, this approach also been adopted ...
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