springboard
Dive into brand to demand marketing with springboard — studioID’s insights blog.
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Trends
6 Mission-Critical Content Marketing Statistics for 2023
ChatGPT and other AI tools may be the most talked about tech news in some time. But it’s far from the only thing content marketing leaders need to be keeping in mind this year. We’ve scoured through all kinds of content marketing statistics, research, and reports to bring you six ...
Trends
ChatGPT vs. Content Marketers: Who Came Out on Top?
ChatGPT has sent shockwaves across industries since its release late last year. And even after a few months on, everyone’s still talking about the new tech and what it means for wide-ranging fields like law, medicine, academia, content marketing and far beyond. Marketing teams are especially abuzz with all kinds of ...
How To
5 Ways Marketing and Sales Teams Can Still Thrive During a Recession
During periods of economic uncertainty, the only way to push forward is to come together. Even leading brands and companies feel the impact of a recession, but jumping ship with drastic budget cuts just isn’t an option. Marketing Dive reports that 60% of brands that increased media investment during the last ...
Trends
Content Marketing Predictions for 2023 (And How to Navigate Them)
What a difference a year makes. We’re looking out into a completely different economic climate than we were this time last year. But despite an uncertain economy, content marketing leaders aren’t hitting the doomsday panic button just yet. In fact, in our recent Content Marketing Predictions for 2023 survey of ...
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Audience Data and the Future of Content Marketing + Demand Gen
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall of the cookie and third-party data amid heightened privacy regulations, marketers have been forced to re-invent data collection processes and ...
Tools & Templates
A 44-Point SEO Checklist to Help Improve Your Process [Infographic]
While generative AI is causing new disruptions in search, traditional SEO, at least for now, remains a critical consideration, and an important part of your digital marketing plan.And it likely will in future too, with Google and Microsoft already factoring in how to ensure websites continue to benefit from results, ...
Trends
General Mills Ramps Up Misinformation Fight As Generative AI Concerns Rise
Dive Brief:General Mills is broadening its efforts to detect misinformation online amid heightened concerns around the impact of generative artificial intelligence (AI), according to news shared with Marketing Dive. The packaged foods marketer and agency partner Mindshare have been testing Zefr’s AI-powered Atrium and are now looking to use it on ...
POV
How Brand Collabs Can Help Marketers in a Down Economy
More marketers may be turning to brand collaborations as a way to lower costs in a tough economy.It seemed like a match made in brand heaven. Late last month, Gen Z beauty brand favorite e.l.f. teamed up with teen retailer American Eagle on a product collaboration that included a jeans-themed ...
How To
How to Repurpose Content for Social, Email, Sales Outreach, and Beyond
Creating great content takes time — often, a lot of time. A recent study found that bloggers spend more than four hours on a single blog post, which is 74% longer than the average time spent in 2014. And that’s just for one article — production time for heftier pieces ...
Trends
5 Essential Demand Generation Statistics for 2023
Your role as a demand generation marketer means you need to know the latest when it comes to your customers’ habits, what’s working for other demand gen marketers, and how you can improve your everyday processes. Without this knowledge, it’s challenging, if not impossible, to deliver content that develops trust ...
How To
How to Organize a Standout B2B Content Hub: Best Practices, Examples, and KPIs
A content hub, also known as a blog, resource, knowledge, or learning center, is a centralized destination where visitors can access all of your brand’s content.Marketing leaders know that, in a modern B2B organization, success stems from having this dedicated space for content, as it gives you a singular location ...
Trends
Ad-Supported Media Engagement Slips as Consumers Cut Back, Report Finds
Dive Brief:Media-usage trends stabilized closer to pre-pandemic levels in 2022, though certain channels are primed to come under greater pressure in the months ahead, according to the latest edition of PQ Media’s Global Consumer Media Usage Forecast. Global consumers spent 7.97 hours per day with media in 2022, up from 7.14 ...
Trends
6 Mission-Critical Content Marketing Statistics for 2023
ChatGPT and other AI tools may be the most talked about tech news in some time. But it’s far from the only thing content marketing leaders need to be keeping in mind this year. We’ve scoured through all kinds of content marketing statistics, research, and reports to bring you six ...
Trends
Shifting Power Dynamics Are Championing Creators in Brand Marketing
Consumers today have had enough with the interruptive and disruptive nature of traditional advertising and marketing, and at the same time, are engaging more with social platforms like TikTok and YouTube to source commercial information on products. Together, these factors have helped give rise to significant consumer demand for influencers ...
How To
How to Use Growth Marketing to Recession-Proof Your Business
Recession. The word is enough to strike fear into business owners’ hearts. Naturally, they start looking for ways to trim any expenses they can. And those cuts could affect everyone from the CEO to front-line employees to the people companies serve.While the ultimate goal is to keep the business afloat, ...
Trends
2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs
By Lieu Pham (VP Strategy, studioID) | Melissa Mattoon (Senior Strategist, studioID) | and Liam Berry (Senior Strategist, studioID)Targeting CFOs in your marketing strategy? Let’s take a closer look at the trending topics driving clicks and engagement for 2023 based upon CFO Dive's first-party readership data.The 2023 CFO Content Forecast Welcome ...
