Trends
Attention is the new currency, and marketers are working harder than ever to earn it in a world full of endless distractions. Effective content marketing isn’t just about creating content; it’s about captivating audiences and keeping their attention long enough to make an impact.To stand out, content must hook users ...
POV
Amit Jhawar is the CEO of Attentive, a leader in AI-powered mobile marketing. Previously, he was the CEO of Venmo.We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching the right people with the right message at the right time. Personalization isn't ...
Trends
Even the savviest B2B marketers feel the squeeze from rising expectations and shrinking teams. With mounting pressure to prove ROI, keep up with shifting buyer behavior, and stay ahead of emerging tech (hello, Gen AI), keeping up is harder than ever.And while most B2B marketers have a dedicated content marketing ...
How To
As generative AI tools like ChatGPT, Claude, and Google Gemini become core to how people gather information, a quiet but significant shift is underway in the content marketing landscape. Traditional SEO still matters, but now there’s a new player on the scene.Enter Generative Engine Optimization, or GEO: a new way ...
Trends
If last year was rough, 2025 feels relentless. Since January, economic policy has see-sawed, AI adoption has sprinted from pilot to production, and every talent market has tightened even further — from nurses to backend engineers and beyond. According to Retail Dive’s Audience Snapshot,In 2024, 20 retailers declared bankruptcy and ...
Best in Class
In 2025, brands aren’t just vying for attention — they’re striving to create real emotional connections with prospective buyers. Because when brand interactions seem like a constant business transaction, the only content that resonates is the kind that makes us feel something. But how can we get to the heart of ...
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