POV
It’s no secret that AI tools like ChatGPT and Google Gemini are rapidly reshaping how people search. One survey by The Information found that 77% of its subscribers are using traditional search less. And even when people do use Google, a 2024 Sparktoro study found that 60% of all searches ...
Best in Class
As AI continues to reshape industries and infiltrate daily life, a common thread has surfaced: Consumers don't trust AI. People everywhere are excited by the technology’s seemingly limitless potential but equally wary about how it might disrupt their lives, careers, and livelihoods. Everyday users and industry insiders alike are pausing to ...
Trends
As we gear up for 2025, the marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes are set to redefine how brands connect with their audiences in the months and years to come. Read on to ...
POV
(Bloomberg Opinion) -- Nearly two years since the launch of OpenAI’s ChatGPT, I had my first true “wow” moment from the artificial intelligence frenzy.Granted, I’ve been impressed by how chatbots can generate helpful responses and synthesize information. I’ve amused myself with some of the images I’ve created with various applications. But mostly ...
Best in Class
In 2024, the world of brand partnerships has been full of surprises with collaborations cropping up that are as unexpected as they are exciting. From the viral Michael Cera x CeraVe ad that charmed Super Bowl viewers with its weirdly hilarious humor to major cross-industry collaborations that are redefining the ...
Trends
We live in a state of transition. The current system isn’t working but the future is unwritten. In the words of Antonio Gramsci:The crisis consists precisely in the fact that the old is dying and the new cannot be born.Despite the introduction of the automobile by Karl Benz in 1886, ...
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