POV
In the midst of the Gen AI buzz, it's easy for marketers to get caught up in speculative currents. While the future outlook appears bright, we can all benefit from focusing on current realities.See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to ...
Trends
Social media is vital to marketers, but many users are getting tired of it.According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer ...
Trends
Marketing increasingly relies on the seemingly boundless possibilities of generative AI — tools like DALL-E for imagery, ChatGPT, Claude, and Jasper for instantly creating taglines, ads, and even entire campaigns, and prediction algorithms that keep getting smarter. According to Drift, 64% of marketers already use AI to augment strategies, with ...
Profiles
Marketing has changed across all industries. But HR marketing in particular has evolved by leaps and bounds as the world of work looks far different than it did a few short years ago. The Predictive Index (PI), a talent optimization platform, has consistently known how to talk to its HR audience ...
Profiles
Back in 2019, SHRM (The Society for Human Resources Management) embarked on a journey that many companies are currently on: pivoting from a product-centric model to a renewed focus on putting their audience first. “We’re a 75-year-old organization, but we knew that we had to pivot before the business started ...
Trends
Curious how other demand-generation marketers are approaching 2024? We asked. And hundreds of industry experts answered. Dig into the demand-generation results of our 2024 Content Marketing + Demand Gen Predictions survey to uncover the trends, approaches, and key concepts set to rule this year. From leveraging AI & budget changes to top ...
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