Trends
There is more B2B content now than at any point in history—and by the time you finish reading this, there will be even more. (Just take that in for a second.) With B2B content rising exponentially, how do you ensure yours captures the attention of decision-makers and the ever-elusive C-suite? Based ...
How To
Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto.In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into increased loyalty and purchases. ...
How To
Looking to maximize your social media marketing efforts this holiday season?This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing ...
How To
Events can feel like an enormous undertaking, but they can also reap enormous benefits for brands. Especially in the B2B space, events are well-known as a catalyst for impactful business outcomes, from acquiring new leads to strengthening customer connections to stretching brand awareness. In studioID’s 2024 Content Marketing Predictions survey 45% ...
How To
In 2024, business moves faster than ever. That’s why marketing and sales aligning isn't just a nice-to-have — it's essential for driving maximum ROI and efficiency. Known as sales enablement, it’s about giving your sales team the tools, content, and knowledge they need to more effectively sell your product or ...
Trends
Picture this: you have a shiny new list of B2B email leads to pursue. As you scroll through the list, you notice a handful of addresses with personal email extensions such as Gmail and Yahoo.Your first instinct might be to toss personal email addresses to the side and focus solely ...
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