Trends
Attention is the new currency, and marketers are working harder than ever to earn it in a world full of endless distractions. Effective content marketing isn’t just about creating content; it’s about captivating audiences and keeping their attention long enough to make an impact.To stand out, content must hook users ...
How To
LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.LinkedIn’s 21-page “B2B Marketing Benchmark: The Influence Report” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, ...
How To
In today’s rapidly evolving B2B landscape, a linear sales funnel is nowhere to be seen. The customer journey is now fractured, fast-paced, and self-directed with buyers jumping between devices, digging through reviews, bingeing product demos, and fact-checking pricing sheets — all before even speaking to a single sales representative. Their attention ...
How To
Don’t let the bombardment of political text messages around the 2024 election fool you. SMS marketing is a viable strategy. (When executed properly.) What was once a high-value, less-leveraged marketing strategy has only recently become more saturated, or as some say, “gone off the rails.” And it’s not just political text ...
POV
Let’s face it: there’s a new wave of buyers on the rise. Gen Z is moving into decision-making roles at B2B companies faster than we can blink. According to Forrester’s 2024 Buyers’ Journey Survey, over two-thirds of buyers involved in big-ticket transactions are now Millennials and Gen Z. So, what does this ...
How To
Recent tariff escalations and geopolitical uncertainty have rattled markets, with the S&P 500 shedding 10% in just two days earlier this month. And as if that weren’t enough, amid growing unease about the direction in which this country’s economy is headed, Time reports that Consumer confidence has dropped more than 30% ...
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