POV
Let’s face it: there’s a new wave of buyers on the rise. Gen Z is moving into decision-making roles at B2B companies faster than we can blink. According to Forrester’s 2024 Buyers’ Journey Survey, over two-thirds of buyers involved in big-ticket transactions are now Millennials and Gen Z. So, what does this ...
How To
Recent tariff escalations and geopolitical uncertainty have rattled markets, with the S&P 500 shedding 10% in just two days earlier this month. And as if that weren’t enough, amid growing unease about the direction in which this country’s economy is headed, Time reports that Consumer confidence has dropped more than 30% ...
Trends
Artificial intelligence is beginning to change the ways consumers find and trust information. A striking finding from the 2025 Consumer Adoption of AI Report reveals that nearly 41% of consumers trust generative AI search results more than paid search results, while only 15% trust AI less than search ads.The study ...
Trends
How are other demand-generation marketers approaching 2025? We asked. And hundreds of industry experts answered. Explore the results of our 2025 Demand Gen Predictions survey to uncover the top trends, challenges, and shifts experts forecasted for this year.From AI-driven marketing and budget shifts to fluctuating campaign priorities and evolving distribution channels, ...
How To
More often than not, as B2B marketers we tend to focus on finding new buyers. But the greater growth opportunity lies in retention marketing strategies that strengthen relationships with the customers you already have. Businesses generate 35% of their revenue from the top 5% of their loyal, repeat customers. — Smile.ioCustomer retention ...
Insights
Despite privacy being a major concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe are not compliant with two major privacy regulations, according to recent research from Privado.ai.In the U.S. alone, the most visited websites share personal data with an average of ...
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