Table of Contents
[Editor’s Note: This article has been updated to reflect 2025 best practices.]
Welcome to springboard’s Demand Gen Field Guide — an all-encompassing resource collection built for demand-generation marketers looking to expand their reach, build authority, and generate interest to drive high-quality leads.
Whether you’re a seasoned veteran or a newcomer to the demand-gen game, here’s the strategic plays, tactical advice, and inspiration you need to make 2025 your most successful year yet.
Lead Generation Tactics
6 Lead-Gen Tactics That Work
In the game of lead-gen, the playing field never stays static for long. Match your strategy to the current landscape with these top tactics.
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Lead Scoring
Lead Scoring 101: What It Is and How to Do It Well
Don’t set your Sales team up to fail. Up their odds of sealing deals with a lead scoring system that’s ready for prime time.
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Lead Nurture Tactics
From MQL to Customer: 7 Most-Effective Lead Nurture Tactics
In the game of lead-gen, the playing field never stays static for long. Match your strategy to the current landscape with these top tactics.
Re-engage Cold Leads: 8 Proven Marketing Tactics to Try
Don’t give up on those disengaged leads just yet. Win back their attention with these compelling and creative tactics.
B2B Lead Nurture: Evaluating Personal Email vs. Business Email Addresses
Throwing out leads with personal email addresses is like throwing money down the drain. See why you’d be wise to avoid this common pitfall.
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Content Distribution Strategies
How to Build a Perfect Content Distribution Strategy
Shape a comprehensive content distribution strategy through paid social, native advertising, organic, and more.
The Key to Content Planning for More Efficient Distribution
Become more impactful and efficient in your content marketing distribution by utilizing this key approach.
The Only Content Marketing Distribution Strategy Worth Doing
Turn your prospects into customers with this integrated marketing approach that connects every touchpoint along the audience’s journey.
studioID’s Checklist for Distributing Big Rock Content
Tick the boxes on this checklist to ensure you’re covering all of your bases to get as many qualified eyes on your content as possible.
B2B Content Distribution: Why Advertising in Digital Publications Is an Essential Strategy
Uncover why partnering with trusted publications has become an increasingly essential distribution tactic in the modern marketer’s arsenal.
How to Repurpose Content for Social, Email, Sales Outreach, and Beyond
Wring every last bit of ROI out of your content investments with these tips + tricks.
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Conversion Rate Deep Dives
Cracking the Code: Solving the Mystery of Low Conversion Rates
Lost in the mystery of low conversion rates? Unravel this conundrum with a few diagnostic tips.
The Psychology of Conversions: 5 Consumer Behavior Insights
Play the brain game to strengthen the relationship between brand and consumer.
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Email Marketing Best Practices
Best Practices for Email Marketing Campaigns: A Guide for Demand Generation Marketers
Today’s inboxes are more crowded than ever. Win your audience’s attention over your competitors with the latest best practices in email strategy, content, and beyond.
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Demand Gen Predictions
Content Marketing and Demand Generation Predictions for 2025 (And How to Navigate Them)
Uncover what industry experts are predicting for 2025 from budgets to AI to distro channels — and how you can best navigate what’s in store.
2025 Demand Generation Predictions [Infographic]
Curious as to what hundreds of demand-generation marketers predicted for 2025? Explore the infographic to see what’s next for AI, budgets, channels, and more.
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Holistic Strategies
8 Tactics to Build the Ultimate Sales-Marketing Feedback Loop
Marketing and Sales enablement is no longer a nice-to-have. How to work together today to achieve big results tomorrow.
5 Pivotal Demand Generation Statistics for 2024
This year, it’s all about quality over quantity. Mold your demand-gen strategy around standout stats from industry leaders like CMI, Semrush, and more.
studioID’s Definitive Guide to Brand-to-Demand Marketing
Balance long- and short-term growth strategies to build your brand, earn trust, and deliver leads.
“What I Wish I Knew Sooner:” Marketing Strategy Tips from Brand to Demand
From aha moments to game-changing tweaks to strategy, see your demand gen program in a new light with a range of expert tips from brand to demand.
