Table of Contents
Welcome to springboard’s 2024 Demand Gen Field Guide — an all-encompassing resource collection built for demand-generation marketers looking to expand their reach, build authority, and generate interest to drive high-quality leads in 2024.
Whether you’re a seasoned veteran or a newcomer to the demand-gen game, here’s the strategic plays, tactical advice, and inspiration you need to make 2024 your most successful year yet.
Lead Generation Tactics
6 Lead-Gen Tactics That Work for 2024
In the game of lead-gen, the playing field never stays static for long. Match your strategy to the current landscape with these top tactics.
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Content Distribution Strategies
How to Build a Perfect Content Distribution Strategy
Shape a comprehensive content distribution strategy through paid social, native advertising, organic, and more.
The Key to Content Planning for More Efficient Distribution
Become more impactful and efficient in your content marketing distribution by utilizing this key approach.
The Only Content Marketing Distribution Strategy Worth Doing
Turn your prospects into customers with this integrated marketing approach that connects every touchpoint along the audience’s journey.
studioID’s Checklist for Distributing Big Rock Content
Tick the boxes on this checklist to ensure you’re covering all of your bases to get as many qualified eyes on your content as possible.
B2B Content Distribution: Why Advertising in Digital Publications Is an Essential Strategy
Uncover why partnering with trusted publications has become an increasingly essential distribution tactic in the modern marketer’s arsenal.
How to Repurpose Content for Social, Email, Sales Outreach, and Beyond
Wring every last bit of ROI out of your content investments with these tips + tricks.
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Conversion Rate Deep Dives
Cracking the Code: Solving the Mystery of Low Conversion Rates
Lost in the mystery of low conversion rates? Unravel this conundrum with a few diagnostic tips.
The Psychology of Conversions: 5 Consumer Behavior Insights for 2024
Play the brain game to strengthen the relationship between brand and consumer.
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Email Marketing Best Practices
2024 Best Practices for Email Marketing Campaigns: A Guide for Demand Generation Marketers
Today’s inboxes are more crowded than ever. Win your audience’s attention over your competitors with the latest best practices in email strategy, content, and beyond.
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Demand Gen Predictions
Content Marketing and Demand Generation Predictions for 2024 (And How to Navigate Them)
Uncover what industry experts are predicting for 2024 from budgets to AI to distro channels — and how you can best navigate what’s in store.
2024 Demand Generation Predictions [Infographic]
Curious as to what hundreds of demand-generation marketers predicted for 2024? Explore the infographic to see what’s next for AI, budgets, channels, and more.
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Navigating Cookie Deprecation
Audience Data and the Future of Demand Gen
Policy and preferences alike have altered the way we collect and harness user data forever. Find out how modern marketers are adapting to a privacy-friendly world.
A Cookieless World: 7 Ways to Get First-Party Data for Targeting & Personalization
As third-party cookies quickly crumble, today’s markets must reinvent, fast. It’s time to turn to your own first-party data to fill in the gaps and communicate with precision.
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Holistic Strategies
studioID’s Definitive Guide to Brand-to-Demand Marketing
Balance long- and short-term growth strategies to build your brand, earn trust, and deliver leads.
“What I Wish I Knew Sooner:” Marketing Strategy Tips from Brand to Demand
From aha moments to game-changing tweaks to strategy, see your demand gen program in a new light with a range of expert tips from brand to demand.
