Dive Into Episode 3 of studioID’s Investigative Marketing Series: Into the Funnel.
In a time of misinformation and rising skepticism, trust has never been more critical… or more elusive. Based on lessons learned from successfully building trust with skeptics during the largest health crisis in recent history, join Pfizer’s Ellen Gerstein and our resident marketing experts for a crash course in becoming a brand your audience can depend upon.
Watch now to learn how your marketing team can:
Refine your approach to personas to choose conversations that will resonate most
Double down on credibility + transparency to thwart your competitors and become a go-to source
Establish + track KPIs to actively measure your progress toward building trust
Ellen Gerstein, Senior Director of Digital Communications, Pfizer | Lieu Pham, VP, Global Strategy, studioID | Travis Gonzalez, Strategy Director, studioID | Lauren Smith, Editor-in-Chief, springboard