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How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel


Dive Into Episode 2 of studioID’s Investigative Marketing Series: Into the Funnel.

Join our resident experts to explore the creativity conundrum in B2B marketing and get a framework for arriving at your next great idea. 

In the second installment of studioID’s investigative marketing series, you’ll learn how to:

  • Overcome common creativity roadblocks
  • Apply our repeatable framework to ideate inventive concepts
  • Uncover and own unique conversations within your niche to stand out from the crowd


Lieu Pham, VP, Global Strategy, studioID | Travis Gonzalez, Strategy Director, studioID | Kate Light, Content Director, studioID | Lauren Smith, Editor-in-Chief, springboard 

Related Resources

📖 Read: How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities

🔓 Access: 2022 Audience Snapshots – Insights for the Modern Marketer

🧭 Explore: How Do You Drive Long-Term Growth in Marketing? | Into the Funnel Episode 1



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