For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly.But customers are starting to see through sustainability claims. They want to support sustainable brands and products, but confusion and deceit have caused them to question if companies are actually eco-friendly.A large part of delivering ...
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, as popularity grows so does the attention of bad actors like extremist or hate groups.After high profile examples ...
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