A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach, and saves you ...
Here's what you can do to reach more business-to-business customers and make your campaigns more efficient through the power of personalization.It's getting harder and harder to win the attention of business-to-business buyers. I'm sure you've noticed this too--especially today when it seems every other email or social post is generated ...
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