Retail media's rapid growth has stemmed mainly from its strengths in terms of performance - but there's more to come, say experts from Deliveroo and Criteo. Hardly a week goes by without mention of a new retail media network springing into life. Retailers of all shades are working out how to ...
Globally, the ad dollars being committed to retail media already match the spend going into print. In the next three years we can expect it to rival TV, according to the IAB. The boom is coming, but agencies will only crown a few winners. Retail media is an umbrella term referring to the broad ...
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