A Guide to SEO Forecasting (and Why it Matters) [Infographic]

Are you having trouble securing investment into SEO initiatives, and/or explaining the potential value of targeting certain keywords within your content process?

This might help – in the infographic below, the team from SEMRush has outlined a formula for estimating the potential value of SEO, based on specific terms and average conversion rates.

It could be a good way to better quantify your SEO effort, while also providing context on why SEO matters in building your site and content structure.

Worth considering in your process.

You can read more on SEMRush’s SEO forecasting processes here.

🔍 Related Reading: How to Optimize On-Page SEO (Without Sacrificing Your Story)

This article was written by Andrew Hutchinson from Social Media Today and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].